bauma China 2016: New opportunities against the odds
bauma China 2016, the 8th International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines and Construction Vehicles, was successfully held in November 2016 at the Shanghai New International Expo Centre (SNIEC).
Against a backdrop of economic slowdown and ongoing change and modernization in the construction industry, bauma China 2016 attracted more than 170,000 visitors from 149 countries and regions. Stefan Rummel, Managing Director of Messe München said: “bauma China 2016 received a positive visitor response. With 14 years of development, bauma China once again underlines its leading role in Asia. It has provided participants with good opportunities for industry communication and exploring product innovations, market trends and possible solutions despite the current uncertain situation.”
Jun Qi, Chairman of China Construction Machinery Association, pointed out: “The success of the exhibition reflects the confidence of the exhibitors worldwide towards the Chinese economy as well as the world economy. It is beneficial to the faster, healthier growth of the construction machinery industry.”
After China, the top ten visitor countries and regions abroad were Korea, Russia, Malaysia, Thailand, India, Japan, Singapore, Taiwan, Indonesia and Australia – in that order.
Michael Minsky, Group Marketing Manager Far East of BAUER Equipment (Shanghai) Limited, commented: “This year the results are really good. Apart from domestic customers, we made contacts with clients from overseas markets like Australia, Korea, Thailand, Singapore, Malaysia, Dubai and Russia, and received many orders.” Jing Chen, Director of the President Office of Sany Heavy Industry, was also very pleased: “bauma China is the most important exhibition to us. There are a lot of visitors this year. Visits to our booth have far exceeded our expectations.”
bauma China 2016 occupied the grand exhibition area of 300,000 square meters at the Shanghai International Expo Centre, an area equivalent in size to 42 football pitches. It attracted 2,953 exhibitors from 41 countries and regions, which is in line with the last show, despite the tough industry situation.
Out of the total of 2,953 exhibitors, 70 percent came from China. Besides the existing leading companies, many new exhibitors participated in bauma China 2016.
All in all, there were about 45 percent new exhibitors. In particular, many large shield machine manufacturers participated for the first time. Hongwei Tu, Senior Brand Manager of Brand Publicity Department of China Railway Construction Heavy Industry Co., Ltd., was impressed with bauma China: “This is the first time we have taken part as an exhibitor. bauma China is a wonderful platform for exhibition and communication. We are satisfied with the results.”
Exhibitors from outside China also made good use of this event to showcase their innovations and advanced technologies. This year’s bauma China featured seven national pavilions: from Germany, Italy, Korea, Spain, Turkey, the UK and the USA.
The next bauma China takes place in 2018 at the Shanghai New International Expo Centre from November 27 to 30.
Photo’s and video presentation by bauma China
