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Marketing News
You Don’t Need to Market Like a Multinational Anymore
You Don’t Need to Market Like a Multinational Anymore Editorial disclosure: This article forms part of Highways.Today’s Construction Marketing Month. Highways.Today provides the Expert Art...
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Building a Coherent Brand System with Off-the-Shelf Vector Assets
Building a Coherent Brand System with Off-the-Shelf Vector Assets Can off-the-shelf illustration libraries support a coherent brand system, or do you always need fully custom illustration? Designers a...
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The Growing Use of Digital Gift Cards in Business Settings
The Growing Use of Digital Gift Cards in Business Settings Remember the old way of doing corporate rewards? When your teams are scattered across different cities or countries, when customers expect in...
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Outreach Campaign Planning: A Practical Approach
Outreach Campaign Planning: A Practical Approach Planning an outreach campaign can feel overwhelming, but it doesn’t have to be. With the right approach, you can turn scattered ideas into a clear plan...
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Why SEO Reseller Services are Ideal for Agencies and Freelancers
Why SEO Reseller Services are Ideal for Agencies and Freelancers Here’s a scenario you’ve probably lived through: Your clients won’t stop asking about SEO. You get it search rankings...
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Strategic PR Drives Funding and Market Leadership in Construction Tech
Strategic PR Drives Funding and Market Leadership in Construction Tech The construction technology (ConTech) sector is booming, but with this boom comes intense competition for funding and recognition...
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Cementing Credibility with Key PR Strategies for Construction Companies
Cementing Credibility with Key PR Strategies for Construction Companies In the high-stakes world of construction technology, reputation is everything. A brilliant innovation means little if prospectiv...
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Navigating the Future with Intelligent PR to Accelerate Growth
Navigating the Future with Intelligent PR to Accelerate Growth In an age when over 92% of consumers trust editorial coverage more than advertisements, businesses are rethinking how they communicate. P...
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Construction Firms Must Rethink Their PR Strategy for the AI Search-Driven Era
Construction Firms Must Rethink Their PR Strategy for the AI Search-Driven Era Construction might conjure images of cranes and concrete, but today’s building sites are as much about code and data as b...
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Creating Effective Branding with Practical Promotional Gifts
Creating Effective Branding with Practical Promotional Gifts Branded products should not be relegated to drawers or behind desks. Promotional gifts need to be more than just a logo and must be useful...
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How to Use Marketing to Attract More Construction Clients
How to Use Marketing to Attract More Construction Clients When it comes to growing your construction business, attracting new clients is key. Marketing isn’t just a tool, it’s your gateway...
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Building the Dream Team with Strategies for Long-Term Leadership Success
Building the Dream Team with Strategies for Long-Term Leadership Success In today’s fast-paced business environment, scaling a company requires more than just grit and determination—it demands a leade...
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Expert Social Media Strategies from Viplikes for every Construction Company
Expert Social Media Strategies from Viplikes for every Construction Company Nowadays, the foundation of your construction company’s success is not just built of concrete and steel — it’s also cr...
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Keltbray Infrastructure Services Ushers in a New Dawn as AUREOS
Keltbray Infrastructure Services Ushers in a New Dawn as AUREOS In a bold move symbolising a fresh chapter in its evolution, Keltbray Infrastructure Services Limited (KISL) has rebranded as AUREOS. Th...
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Building a Strong Brand Identity for Infrastructure Companies
Building a Strong Brand Identity for Infrastructure Companies Developing a compelling and memorable brand identity is a key priority for companies in the infrastructure sector. With increasing competi...
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Guerrilla Marketing for the Construction Industry
Guerrilla Marketing for the Construction Industry In the competitive world of construction, traditional marketing strategies can only go so far. Whether you’re a small contractor, a mid-sized co...
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Cracking the Code to Get Your Construction Press Release Published
Cracking the Code While crafting a top-notch press release is vital in the construction industry, it’s only half the battle. The real challenge lies in getting it seen and accepted for publicati...
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Maximising Trade Shows for Successful Construction Marketing
Maximising Trade Shows for Successful Construction Marketing Trade shows have long stood as a pivotal element in the construction industry’s marketing arsenal. They offer a unique platform to un...
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Promoting your Green Credentials with Sustainable Marketing Practices
Promoting your Green Credentials with Sustainable Marketing Practices Sustainability is no longer a nice-to-have; it’s a must-have in the construction industry. As environmental concerns rise and clie...
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The Power of Storytelling in Construction Marketing
The Power of Storytelling in Construction Marketing Crafting Compelling Narratives In a world brimming with data and digital noise, it’s easy for construction companies to get lost in the shuffle. Whi...
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Melbourne Build Expo to unveil the Future of Australian Construction
Melbourne Build Expo to unveil the Future of Australian Construction Melbourne’s construction sector is gearing up for a monumental event as Oliver Kinross, the leading organiser of internationa...
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Hyphen Solutions unveils new website for the Residential Construction Industry
Hyphen Solutions unveils new website for the Residential Construction Industry Hyphen Solutions, a leader in cloud-based residential construction management software, has unveiled its newly revamped w...
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Marketing Strategies for Construction Businesses
Marketing Strategies for Construction Businesses The construction industry is a bustling arena, with countless firms competing for a slice of the pie. From small and medium-sized enterprises (SMEs) to...
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Engineering a Website for Your Construction Business with WordPress and Elementor
Engineering a Website for Your Construction Business with WordPress and Elementor In today’s digital landscape, a robust online presence is crucial for any construction business aiming to attract clie...
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Building Industry-Relevant Backlinks and Authority – A Comprehensive Guide
Building Industry-Relevant Backlinks and Authority – A Comprehensive Guide In the ever-competitive world of SEO, backlinks and authority play a crucial role in determining a website’s visi...
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How Does SEO Work for Construction Industries?
How Does SEO Work for Construction Industries? In today’s digital landscape, establishing a robust online presence is paramount for businesses across all sectors, including the construction indu...
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Strategic Moves Businesses Should Be Considering
Strategic Moves Businesses Should Be Considering In the rapidly evolving landscape of modern business, strategic planning is paramount to staying competitive, resilient, and adaptable to change. To na...
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IRONCLAD expands into Europe with Strategic Alliance
IRONCLAD expands into Europe with Strategic Alliance IRONCLAD Marketing, a global full-service business-to-business marketing agency specializing in industrial manufacturing clients, announces the lau...
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IONOS celebrates 25 years of Innovation and Growth
IONOS celebrates 25 years of Innovation and Growth IONOS, a leading digitalization partner for small and midsize businesses, today announced its 25th year in business and a series of achievements mark...
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Make your Construction Company more Competitive
Make your Construction Company more Competitive Looking to make your construction company more competitive? Construction can be a lucrative industry to work in, but it is also fiercely competitive, an...
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How to develop and expand your construction business
How to develop and expand your construction business Are you looking to develop and expand your construction business? Growth is key to long-term success, but it can also be daunting and requires care...
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Highways.Today wins two International Media Awards
Highways.Today wins two International Media Awards This week Highways.Today is excited to have won not one, but two media awards! Highways.Today was launched in 2017 by Anthony Davis who commented: “W...
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Collaboration benefits for the Construction Industry
Collaboration benefits for the Construction Industry When it comes to collaborative industries, the construction sector is amongst the most interconnected out there. The number of stakeholders, involv...
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VolvoCE develops new marketing approach to bring customers closer
VolvoCE develops new marketing approach to bring customers closer In light of evolving customer behaviour which has accelerated due to the Covid-19 pandemic, Volvo CE is announcing a new marketing app...
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Marketing your construction and building products to Architects
Marketing your construction and building products to Architects Getting your products in front of architects may feel like an impossible task, especially in the current climate. It’s important for any...
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New Ford Bronco marketing campaign focuses on terrain Management System
New Ford Bronco marketing campaign focuses on terrain Management System So the story goes that a herd of goats came upon a colt in the mountains trapped under a rock. They rescue him, then raise him a...
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How to make sure your website doesn’t annoy potential customers
How to make sure your website doesn’t annoy potential customers Any business owner knows how choosy and picky clients can be. And as clients go online they become even more demanding and impatient. Th...
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Construction Media Alliance announces 2019 winners
Construction Media Alliance announces 2019 winners The Construction Media Alliance – a network of construction industry journalists, publishers and communicators – has named the winners of...
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CASE sponsors Team Schwabentruck in the 2019 FIA European Truck Racing Championship
CASE sponsors Team Schwabentruck in the 2019 FIA European Truck Racing Championship From 25 May to 6 October 2019, the Fédération Internationale De L’Automobile European Truck Racing Championship (FIA...
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JCB a British success story continues expanding on a global scale
JCB a British success story continues expanding on a global scale JCB, the world’s third largest construction equipment brand by volume, has 22 plants on four continents: 11 in the UK and others in In...
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VolvoCE scoops up two awards at Brand Film Festival London
VolvoCE scoops up two awards at Brand Film Festival London Volvo Construction Equipment (Volvo CE) takes silver and bronze prizes at PR Week’s Brand Film Festival awards in London. Volvo CE’s excavato...
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The UK Pavilion at Bauma flies the Flag for Great Britain
The UK Pavilion at Bauma flies the Flag for Great Britain The CEA (Construction Equipment Association) is once again hosting a UK Pavilion at the forthcoming Bauma Munich construction machinery, vehic...
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Construction survey shows digital marketing more effective then traditional advertising
Construction survey shows digital marketing more effective then traditional advertising The construction industry is pushing aside traditional marketing options in favour of digital platforms, a new s...
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IQ Quarry Garden wins Association Excellence Award
IQ Quarry Garden wins Association Excellence Award The Institute of Quarrying (IQ) is celebrating its recognition at the fourth annual Association Excellence Awards, hosted at the KIA Oval in London o...
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VolvoCE wins Content Marketing Award for The Megaproject Listing series
VolvoCE wins Content Marketing Award for The Megaproject Listing series Volvo Construction Equipment (VolvoCE) has scooped a top prize at the prestigious Content Marketing Awards for its global digita...
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SE10 achieves highest ever position in PR Week’s Top 150 agency rankings
SE10 achieves highest ever position in PR Week’s Top 150 agency rankings International PR agency SE10 has jumped up the PR Week Top 150 UK Consultancies 2018 rankings – reaching 106th – the highest po...
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IRONCLAD Marketing signs up Solesbee Equipment and Attachments
IRONCLAD Marketing signs up Solesbee Equipment and Attachments Solesbee’s Equipment & Attachments LLC, a premier equipment and attachments manufacturer, has selected IRONCLAD Marketing as its Agen...
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KINSHOFER appoints IRONCLAD Marketing as Agency of Record
KINSHOFER appoints IRONCLAD Marketing as Agency of Record KINSHOFER, one of the world’s leading sources of high-quality excavator and loader crane attachments, has selected IRONCLAD Marketing as its A...
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