Ground-breaking Desalination Tech during Water Week at Dubai World Expo
More than 340 million square meters of banners were printed in Europe throughout 2018. If one were to link all these banners together and spread them over a single area, they would cover almost three quarters of Hungarian capital Budapest.
Events such as exhibitions and conferences typically use enormous numbers of banners. Unfortunately, only about 1% of these banners, which can take centuries to biodegrade, are recycled following use.
Meanwhile, more and more parts of the world are facing the spectre of drought. According to climate experts, the ongoing process of global warming has left an increasing number of cities and agricultural areas β along with numerous households β without adequate water.
Two Birds, One Stone
In hopes of solving both these problems, three Eastern European companies have developed a novel water desalination technology that relies heavily on recycled materials β especially banners. According to those involved in the project, this ground-breaking zero-emissions technology will help bring water to the places that need it most.
βThe initiative is based on modular technology, similar to the use of solar panels,β project spokesman Endre KodolΓ‘nyi explains. βDesalination modules can be installed within the system, depending on the desired levels of production.β KodolΓ‘nyi also represents Business Rally Hungary Kft., one of the three firms involved in the project.
Two other Eastern European tech firms β Hungaryβs Egriwerk Ltd. and Slovakiaβs Artbasic S.R.O. β are also involved in the climate-friendly initiative. The projectβs ultimate aim, according to KodolΓ‘nyi, βis striking a balance between cost-effectiveness and environmental awareness.β
βUp and Running as Soon as Possibleβ
The three companies will showcase their pioneering technology at the Dubai World Expoβs upcoming βWater Weekβ (at the Hungarian Pavilion), which will be held from March 20 to 26. The event is expected to draw numerous delegations, including many potential investors, from all over the world.
βWeβre hoping the exposure we get at the Dubai World Expo will help us get the technology up and running as soon as possible,β KodolΓ‘nyi says. βIn light of the dangers posed by global warming, time is of the utmost importance.β

















