Toyota Hilux Champ pickup set to revolutionize mobility in Thailand
On a bright day in Bangkok, history was made. Toyota Motor Corporation, in collaboration with Toyota Motor Thailand (TMT), unveiled the latest addition to their prestigious IMV line-up – the Hilux Champ.
This event, held with much fanfare on November 27, marked a significant stride in Toyota’s journey of innovation and adaptation. The IMV 0, first introduced at the JAPAN MOBILITY SHOW 2023, is now ready to transform the streets of Thailand.
A Vision Realized: Akio Toyoda’s Masterstroke
Under the visionary leadership of Akio Toyoda, then the CEO of the Asia Region and now the Chairman of the Board, the IMV series was born. It’s a brainchild of local engineering prowess, embodying the principle of genchi genbutsu – a Japanese term for ‘go and see.’
This approach, deeply ingrained in Toyota’s philosophy, focuses on understanding needs at the grassroots level. Toyoda’s vision was clear: to foster a symbiotic relationship with the Asian economy and its people. And the IMV series, especially the newly launched IMV 0, is a testament to this commitment.
Thailand’s Beloved IMV Series: A Local Favourite
Since its debut in Thailand in 2004, the IMV series has not just been a vehicle; it has been a companion. Spanning over 180 countries, this series has evolved, mirroring the needs of its era and the communities it serves. In Thailand, it’s more than just a mode of transport; it’s a part of life.
The numbers speak for themselves – over 2.7 million units sold domestically and more than 4 million units exported. The IMV series is a cornerstone of the Thai economy.
Adapting to Change: The IMV 0’s Unique Offering
As times change, so do customer needs. Recognizing this, Toyota returned to its roots, reinventing the IMV pickup truck with affordability and customer-centricity at its core.
The IMV 0 was meticulously crafted by local engineers who dived deep into understanding the evolving lifestyles of Thai customers.
The Hilux Champ: A Symphony of Customization
The Hilux Champ is not just a vehicle; it’s a canvas for personal expression. Unveiled alongside the IMV 0, this model is a celebration of customizability. Imagine a vehicle that adapts to your business needs and personal style. The Hilux Champ does just that. With 11 customized models showcased at the launch, Toyota presented a spectrum of possibilities.
- Versatility at Its Best: The Hilux Champ offers eight grades to cater to diverse business styles.
- Power and Choice: Whether it’s the 2.0L gasoline, 2.7L gasoline, or the 2.4L diesel engine, there’s a fit for every need.
- Affordability and Accessibility: Priced between 459,000 to 577,000 baht, it’s within reach.
- Customization Made Easy: The deck’s design allows for effortless addition of custom accessories, making each vehicle as unique as its owner.
Empowering Customers: Beyond Just a Vehicle
Toyota’s commitment to its customers doesn’t end at the sale. For those desiring further customization, TMT provides access to over 100 accessory manufacturers.
This initiative empowers customers to personalize their vehicles, reflecting their individuality.
Sustainable Mobility: Toyota’s Continued Efforts
Toyota and TMT are not just selling vehicles; they’re shaping the future of mobility. Their efforts in developing the automobile industry in Thailand are geared towards a society where mobility is accessible to all.
Furthermore, Toyota’s participation in the IDEMITSU SUPER ENDURANCE Race is a stride towards promoting carbon neutrality in the region.
Toyota’s launch of the IMV 0 and the Hilux Champ in Thailand is not merely an addition to their product line. It’s a bold statement, a commitment to innovation, and a testament to their dedication to understanding and fulfilling the evolving needs of their customers. This move marks a new era in the automotive industry, one where vehicles are more than just machines – they’re partners in the journey of life.
Specifications – Specifically for Thailand: 2.4L diesel engine, long-wheelbase with a deck
- Occupancy (people): 2
- Length (mm) x Width (mm) x Height (mm): 5,300 / 1,785 / 1,735
- Wheelbase (mm): 3,085
- Drive system: 2WD
- Curb weight (kg): 2,790
- Minimum turning radius (m): 5.4
- Maximum load: 1 tonne
- Engine: 2.4L diesel engine
- Transmission: 5MT, 6AT
