RoadSafe announces Strategic Acquisition of All Star Striping in Utah
RoadSafe Traffic Systems, Inc., one of the leading names in infrastructure safety services, has announced its latest strategic acquisition—Utah-based All Star Striping.
Known for its expertise in complex pavement marking projects, All Star Striping’s addition to the RoadSafe portfolio marks the company’s sixteenth acquisition since joining forces with private equity firms Investcorp and Trilantic North America in 2021.
This move further cements RoadSafe’s position as a major player in the traffic management and pavement marking industry.
A Strategic Partnership
The acquisition of All Star Striping is more than just a business transaction; it’s a calculated step in RoadSafe’s long-term strategy to expand its capabilities in high-demand markets. All Star Striping, renowned for its specialised pavement marking services, including airport striping and complex roadway projects, brings valuable expertise to RoadSafe’s already diverse operations.
Kevin O’Meara, CEO of RoadSafe, highlighted the significance of this acquisition: “This transaction advances RoadSafe’s strategy of acquiring outstanding companies led by exceptional teams. All Star’s expertise in striping airports and other complex projects complements our heavy highway pavement marking and traffic control operations in Salt Lake Valley.”
The partnership also represents a unique opportunity for All Star Striping to grow under RoadSafe’s expansive network. Co-owners Lauren and Ben Rogers expressed their enthusiasm about joining the RoadSafe family: “We are thrilled to become part of the RoadSafe family and believe this partnership will create significant growth and opportunity for our entire team.”
Expanding Market Reach and Capabilities
RoadSafe’s acquisition strategy is clear: to build a national powerhouse in traffic safety by integrating companies that excel in their specialised fields. With All Star Striping now part of the team, RoadSafe enhances its presence in Utah and neighbouring states, expanding its market reach in the western U.S.
RoadSafe’s comprehensive service offerings span traffic control, pavement markings, sign manufacturing, and the distribution of traffic safety products. The company serves a wide range of clients, including heavy highway contractors, state transportation departments, municipal governments, special events organisations, U.S. railroads, and utility companies.
This acquisition allows RoadSafe to bolster its portfolio with All Star’s niche expertise, particularly in complex striping projects. It’s a strategic fit that not only expands RoadSafe’s capabilities but also reinforces its commitment to delivering high-quality, reliable infrastructure services.
Private Equity Backing Fuels RoadSafe’s Growth
Since partnering with private equity firms Investcorp and Trilantic North America in 2021, RoadSafe has been on an aggressive growth trajectory. The support from these financial powerhouses has enabled the company to pursue acquisitions that align with its mission of becoming the leading provider of traffic safety services across the United States.
Trilantic North America, with a focus on growth investments in the business services and consumer sectors, brings considerable expertise to the table. With over $11 billion in aggregate capital commitments, the firm’s involvement has been instrumental in driving RoadSafe’s expansion. This partnership provides RoadSafe with the resources and strategic guidance needed to identify and acquire companies that enhance its service offerings.
Kevin O’Meara underscored the importance of these partnerships: “Thanks to the backing of Investcorp and Trilantic North America, we’ve been able to identify and acquire companies that not only fit our strategic goals but also add tremendous value to our operations. Our goal is to continue this momentum and build a nationwide leader in traffic safety services.”
A Positive Outlook for RoadSafe and All Star Striping
For All Star Striping, becoming part of RoadSafe is more than just a change in ownership—it’s a new chapter filled with opportunities for growth and development. With RoadSafe’s extensive network and resources, All Star Striping is well-positioned to expand its operations, take on larger projects, and further develop its team’s expertise.
The previous owners of All Star Striping also gave their strong endorsement, highlighting RoadSafe’s track record of successful partnerships with Utah-based companies. This vote of confidence is a testament to RoadSafe’s reputation in the industry and its commitment to fostering positive, collaborative relationships with acquired companies.
Lauren and Ben Rogers expressed their optimism: “Thanks to RoadSafe’s track record of partnering with Utah-based companies and a strong endorsement from the previous owners, we are confident this collaboration is the best decision for this next chapter of our business.”
Driving the Future of Traffic Safety
RoadSafe’s acquisition of All Star Striping marks yet another milestone in the company’s journey to redefine traffic safety and infrastructure services in the U.S. By strategically acquiring specialised companies, RoadSafe is not only broadening its market presence but also enhancing the quality and scope of its services.
As the company continues to grow, it remains focused on its core mission: to provide top-tier traffic safety solutions that keep America’s roads, highways, and construction sites safe. The integration of All Star Striping’s capabilities is a clear demonstration of RoadSafe’s commitment to innovation, quality, and customer satisfaction.
With its ongoing expansion, RoadSafe is set to play an increasingly pivotal role in the nation’s infrastructure development. As the company moves forward, the focus will remain on leveraging its resources, expertise, and strategic partnerships to deliver exceptional traffic safety services.
Strengthening the Foundation
RoadSafe’s acquisition strategy is far from over. With the continued support of its private equity partners, the company is poised to explore further opportunities that align with its growth objectives. Each new acquisition brings RoadSafe closer to its vision of becoming the undisputed leader in traffic management and infrastructure safety.
For now, the addition of All Star Striping is a win-win for both companies, offering expanded capabilities, new market opportunities, and a shared commitment to excellence. As RoadSafe continues to build on its strong foundation, the future looks bright for this ever-growing leader in the world of traffic safety.
