AI-Powered Product Design Taking Centre Stage at CES 2025
Neural Concept, the pioneering end-to-end 3D AI platform transforming engineering intelligence, is set to showcase ground-breaking advancements at CES 2025 in Las Vegas from January 6-10.
By revolutionising product development across industries such as automotive, microelectronics, and consumer electronics, Neural Concept is empowering more than 70 OEMs, Tier 1 suppliers, and strategic partners with unprecedented design capabilities.
The Swiss-based innovator will host exclusive, invite-only demonstrations of its platform’s newest features and share real-world case studies that highlight the transformative impact of AI in engineering design. Collaborating with global heavyweights such as NVIDIA, Bosch, LG Electronics, and Subaru, Neural Concept aims to redefine product innovation in a fast-paced, AI-driven era.
Engineering Challenges Meet AI Solutions
In an age where product innovation must keep pace with rapidly evolving technologies, Neural Concept’s 3D AI platform offers a much-needed solution. From automotive aerodynamics to microelectronics optimisation, the platform helps engineers conceptualise, design, and validate products with unparalleled speed and accuracy.
Neural Concept’s technology leverages Engineering Intelligence, harnessing AI and predictive analytics to reduce product development times by up to 75%. Whether addressing aerodynamics, fluid dynamics, safety, or noise and vibration optimisation (NVH), the platform consistently delivers superior multi-physics performance.
At CES 2025, Neural Concept will demonstrate its AI-driven solutions, including:
- Wind Tunnel Simulations: Automotive OEMs using the platform report up to 20% gains in efficiency when optimising wind tunnel tests to reduce aerodynamic drag. This translates to better vehicle designs and significant cost savings.
- EV Battery Cooling Systems: Tier 1 suppliers have leveraged Neural Concept’s platform to create innovative cooling systems, achieving 30% efficiency improvements and faster time-to-market for electric vehicles.
- Microelectronics Design: Neural Concept’s predictive AI enables real-time modelling of electrical transformers, delivering over 99% accuracy in simulations. This advancement allows microelectronics leaders to streamline processes and minimise errors.
These case studies underscore how AI is not just enhancing product development—it’s reshaping the entire engineering landscape.
NVIDIA Collaboration: Real-Time Digital Twins at Scale
Neural Concept’s continued partnership with NVIDIA represents a significant leap for engineering innovation. By integrating Neural Concept’s platform with NVIDIA’s capabilities, OEMs can create interactive digital twins at a massive scale. Digital twins allow manufacturers to simulate real-world product performance in a virtual environment, enabling faster decision-making and enhanced design optimisation.
Pierre Baqué, CEO and co-founder of Neural Concept, expressed his enthusiasm for CES: “CES has always been about new product innovation – but to remain competitive today, OEMs must integrate AI seamlessly across every aspect of the engineering domain. Neural Concept places AI at the core of product development, transforming how engineers design, conceptualise, and validate products. CES 2025 is the perfect platform to showcase our transformative results and connect with key industry players.”
CES 2025
At the heart of CES lies innovation, and Neural Concept is embracing that spirit with its dedicated showcase at The Venetian. Attendees invited to Neural Concept’s private meetings will gain a front-row seat to the latest platform developments and use cases. Strategic partners, analysts, and OEM customers will experience firsthand how the 3D AI platform delivers game-changing results for product development.
For those exploring the bustling CES floor, Neural Concept will also host live demonstrations:
- At the swisstech pavilion, where cutting-edge Swiss innovations take centre stage.
- At a booth hosted by a world-leading Tier 1 automotive supplier, showcasing practical applications of Neural Concept’s AI technology in vehicle design.
These dual appearances highlight the platform’s versatility and industry-wide impact.
Driving Efficiency and Innovation Across Industries
Neural Concept’s flagship technology goes beyond traditional computer-aided engineering (CAE). By placing AI at the heart of product design workflows, the platform empowers engineering teams to achieve:
- Faster design iterations with 3D generative engineering.
- More accurate predictive analysis, minimising costly errors.
- Seamless collaboration across global engineering teams.
From reducing the drag coefficient in cars to refining the efficiency of microchips, the platform’s ability to streamline complex simulations makes it a powerful tool across verticals. Neural Concept currently works with 40% of the largest European and Asian OEMs and 25% of the world’s top 100 Tier 1 suppliers, a testament to its industry-wide adoption.
A Rising Force in AI-Driven Engineering
Founded in 2018 as a spin-off from the Swiss Federal Institute of Technology Lausanne (EPFL), Neural Concept has quickly emerged as a leader in AI-powered product design. Backed by prestigious investors such as Forestay Capital and the D.E. Shaw Group, the company continues to push the boundaries of engineering intelligence.
Today, Neural Concept’s 3D AI platform enables engineering teams to achieve:
- Up to 10x acceleration in design workflows.
- Reductions in development cycles by up to 75%.
- Enhanced product characteristics, including efficiency, aerodynamics, and safety.
The company’s meteoric rise reflects a broader trend: the growing reliance on AI to address modern engineering challenges.
The Future of AI in Engineering at CES 2025
As the AI revolution sweeps across industries, Neural Concept is proving that the future of engineering lies in data-driven design and predictive analytics. By accelerating product development and unlocking new levels of efficiency, the platform is helping OEMs stay ahead of the curve in an increasingly competitive market.
CES 2025 offers a unique opportunity for Neural Concept to connect with industry leaders, share its cutting-edge solutions, and showcase the tangible results it’s delivering across automotive, microelectronics, and consumer electronics sectors.
For professionals in the engineering and product development domain, Neural Concept’s showcase at CES 2025 is not to be missed. The company’s advancements aren’t just changing the way products are designed—they’re shaping the future of innovation itself.
