Ceva Powers Oritek’s Advanced ADAS Chipsets for Electric Vehicles
The automotive industry is on the cusp of a revolution, with electric vehicles (EVs) and intelligent systems taking centre stage.
At the heart of this transformation lies the partnership between Ceva, Inc., a leading licensor of silicon and software IP, and Oritek Semiconductor, an innovator in AI system-on-chip (SoC) solutions for intelligent automotive platforms. Together, they’re shaping the future of Advanced Driver Assistance Systems (ADAS) with the cutting-edge Longquan 560 series chipsets.
Transforming ADAS with SensPro Vision AI DSP
Oritek’s Longquan 560 series embodies their commitment to addressing the complex demands of modern EVs. From AI-driven headlights to integrated central computing units for parking and driving, these chipsets are a game-changer. Central to this advancement is Ceva’s SensPro Vision AI DSP—a high-performance, low-power processor tailored for sophisticated sensor processing and AI workloads.
“Ceva’s SensPro Vision AI DSP, embedded in our Longquan 560 series, provides the high-performance, energy-efficient processing essential for ADAS innovation,” remarked Gao Feng, CEO of Oritek. This collaboration ensures automakers can accelerate time-to-market, lower development costs, and deliver smarter, safer vehicles.
Ran Snir, vice president and general manager of Ceva’s vision business unit, highlighted: “Oritek’s selection of our SensPro processor reinforces the market-leading performance we enable for advanced sensing and processing capabilities. With SensPro’s unique capability to seamlessly handle the most intensive real-time workloads associated with critical ADAS applications, we are excited to collaborate on delivering cutting-edge solutions for the rapidly expanding EV market.”
Why SensPro is a Game-Changer
The SensPro Vision AI DSP is not just another processor—it’s a powerhouse designed to tackle multitasking sensing and AI workloads for a range of sensors, including:
- Cameras
- Radar
- LiDAR
- Time-of-Flight
- Microphones
- Inertial Measurement Units (IMUs)
This versatile processor is scalable and compliant with ISO26262 functional safety standards, making it ideal for automotive applications. With its advanced capabilities in deep neural network processing, point cloud creation, and simultaneous localisation and mapping (SLAM), SensPro delivers unparalleled performance-per-watt efficiency.
Whether it’s imaging, voice processing, or sensor fusion, SensPro ensures EVs are smarter and more contextually aware.
The Unstoppable Rise of EVs in China and Beyond
China continues to lead the global EV market, commanding over 50% of global EV sales. The nation’s aggressive push towards sustainability, coupled with stringent emissions regulations and rapid technological innovation, has created a thriving environment for EV adoption. By 2027, it’s expected that battery-powered electric vehicles (BEVs) will make up 30% of global vehicle sales, with China at the forefront.
Oritek’s Longquan 560 series, powered by Ceva’s SensPro Vision AI DSP, is perfectly poised to cater to this surging demand. These advanced ADAS solutions are not just about meeting market needs; they’re about anticipating the future and setting a benchmark for intelligent transportation systems.
Beyond Automotives: SensPro’s Versatility
While SensPro’s primary focus is on automotive applications, its potential stretches far beyond. This processor family is a vital enabler for modern intelligent systems in:
- Robotics: Enhancing automation and precision
- Surveillance: Powering context-aware monitoring systems
- AR/VR: Delivering immersive, responsive experiences
- Smart Home Devices: Supporting next-gen IoT innovations
This flexibility makes SensPro a cornerstone for any industry reliant on efficient, real-time sensor processing.
The Architects of a Smarter Future
Ceva’s influence on smart edge innovation is unparalleled. With a portfolio that spans wireless communications, Edge AI, and sensor fusion, the company has a simple yet ambitious goal: to enable a smarter, safer, and more interconnected world. Their technologies are at the heart of over 17 billion smart edge products, ranging from IoT devices and smartwatches to autonomous vehicles and 5G networks.
Operating out of Rockville, Maryland, Ceva supports a global customer base with a team of experts solving some of the most complex design challenges in the industry. Their unwavering focus on performance, efficiency, and innovation continues to drive the smart edge revolution forward.
A Bright Future for Smarter, Safer EVs
The collaboration between Ceva and Oritek is a shining example of how innovation and partnership can drive progress.
With the Longquan 560 series and SensPro Vision AI DSP leading the charge, the automotive industry is not just keeping up with the times—it’s paving the way for a more sustainable, intelligent future.
