Hyundai Mobis and ZEISS Unveil Holographic Windshield Display
The automotive world took a quantum leap at CES 2025 as Hyundai Mobis, a global leader in advanced automotive technology, introduced its revolutionary Holographic Windshield Display.
Developed in collaboration with ZEISS, a world-renowned German optics company, this innovation promises to redefine how we experience in-car technology.
A New Frontier in Automotive Displays
Forget conventional screens. Hyundai Mobis’s holographic display transforms the entire windshield into an immersive, transparent screen, delivering a futuristic experience that blends safety, convenience, and aesthetics. This cutting-edge technology, demonstrated in the Kia EV9 electric vehicle, is poised to set a new industry standard.
What makes this display stand out is its ability to project critical driving information—such as navigation prompts, speed, and even multimedia options—directly onto the windshield. This eliminates the need for physical screens cluttering the dashboard, offering a seamless and distraction-free interface.
And here’s the kicker: From the outside, it looks like an ordinary piece of glass. Inside, however, the holographic system delivers crystal-clear visuals, even in bright sunlight, thanks to its high brightness and precise colour reproduction. This magic is made possible by a specially embedded Holographic Optical Element (HOE) that uses light diffraction to project images straight to the driver’s eyes.
The ZEISS Partnership: Precision Meets Innovation
The brilliance of this holographic display wouldn’t have been possible without the expertise of ZEISS. Known for their cutting-edge optical technologies, ZEISS played a crucial role in co-developing this system.
At CES, Hyundai Mobis CEO Lee Gyu Suk and ZEISS CEO Karl Lamprecht held a high-profile meeting to discuss the future of this partnership. Both leaders expressed optimism about scaling this technology for mass production, aiming to roll it out globally by 2027.
“The synergy between Hyundai Mobis’s innovative vision and ZEISS’s optical precision is what will bring this futuristic concept to the roads,” remarked Lee Gyu Suk during the event.
Expanding Horizons: A Glimpse Into the Future
Though still in its pre-production phase, Hyundai Mobis has ambitious plans. By mid-2026, the company aims to complete the final stages of development, setting the stage for a full-scale market launch the following year. This bold timeline underscores Hyundai Mobis’s confidence in the technology and its market potential.
But holographic windshields are just one part of Hyundai Mobis’s showcase at CES 2025. Visitors to their booth experienced a range of next-gen innovations, including:
- Electrification Components: Advanced systems for EVs and hybrid vehicles.
- Vehicle Electronics: Cutting-edge solutions for smarter, safer driving.
- Chassis Systems: Enhancements aimed at improved performance and comfort.
- Innovative Lighting Solutions: State-of-the-art lamps designed to complement modern vehicle designs.
Safety Meets Style
This holographic innovation isn’t just about looking cool; it’s about driving safer. By displaying critical information in the driver’s line of sight, the system reduces the need to glance away from the road, minimising distractions.
Moreover, this innovation aligns with the broader push for autonomous and semi-autonomous vehicles, where clear, real-time information display is essential. As vehicles become smarter, technologies like this will serve as a bridge between human drivers and AI systems, enhancing trust and usability.
Industry Reactions and the Road Ahead
Hyundai Mobis’s debut at CES didn’t just turn heads—it sparked conversations across the automotive and tech industries. Experts hailed the holographic windshield as a game-changer, with potential applications extending beyond cars to public transport and even aviation.
However, there are challenges ahead. Developing the technology for mass production requires overcoming significant hurdles, from manufacturing scalability to cost efficiency. But with Hyundai Mobis and ZEISS joining forces, these challenges seem more like speed bumps than roadblocks.
Driving Innovation Forward
Hyundai Mobis’s vision for the future is clear: technology that doesn’t just adapt to our lives but enhances them. As the company continues to push boundaries, the holographic windshield display stands as a testament to what’s possible when ingenuity and collaboration come together.
The road ahead looks brighter—literally and figuratively—with Hyundai Mobis lighting the way.
