BOELS Rental Makes Landmark £65 Million Investment in new JCB Fleet
In a landmark move set to reshape the European construction equipment landscape, BOELS Rental has committed a staggering £65 million (€78 million) to acquire over 700 new machines from JCB.
This investment not only marks BOELS’ largest order to date but also signifies a deepening partnership between the two industry giants.
A Strategic Expansion in Central Europe
Headquartered in the Netherlands, BOELS Rental has strategically earmarked this extensive fleet to bolster its operations across central Europe, with a particular focus on Germany. This move aligns seamlessly with BOELS’ ambition to intensify its presence in the contractor sector within these regions.
The diverse array of machinery on order encompasses:
- Tracked and wheeled excavators
- Wheeled loading shovels
- Loadall telescopic handlers
- Rotating telescopic handlers
- Electric scissor lifts
- Electric site dumpers
Notably, the fleet will feature a significant number of JCB’s recently unveiled 145XR X Series tracked excavators, underscoring BOELS’ commitment to integrating cutting-edge technology into its offerings.
Strengthening a Decade-Long Partnership
This monumental order propels the total number of JCB machines supplied to BOELS Rental beyond the 3,000 mark since their inaugural collaboration in 2012. Claudio Fiorentini, JCB’s Global Major Accounts Managing Director, expressed his enthusiasm: “We are delighted to secure this major order from one of Europe’s leading plant and tool hire companies, particularly as the deal represents one of the biggest in JCB’s history for excavators and wheeled loaders. BOELS Rental has been a valued customer of JCB’s for many years and it’s testament to the quality of JCB’s machines, as well as our world-class service back-up, that we’ve secured another valuable order.”
This sentiment was echoed by Guy Cremer, Chief Procurement Officer of Boels Group, who highlighted the strategic alignment between the two companies: “BOELS Rental is one of Europe’s leading rental companies and our annual growth is driven by investing in the best machines available. JCB’s range is tailored exactly to the needs of the rental sector which makes them our machine of choice. The high standard of service back up we receive across Europe was also key to our purchasing decision.”
BOELS Rental
Established in 1977, BOELS Rental has evolved into one of Europe’s premier machinery, tools, modular accommodation, and event equipment rental companies. Operating across 27 countries with a network of over 830 branches, BOELS has consistently demonstrated a commitment to growth and innovation.
This latest investment underscores BOELS’ dedication to providing its clientele with state-of-the-art equipment, ensuring they remain at the forefront of the rental industry.
A Legacy of Innovation and Quality
For JCB, this order is a testament to its reputation for delivering high-quality, reliable machinery tailored to the diverse needs of the construction sector.
With a history steeped in innovation, JCB continues to set industry standards, ensuring its partners have access to equipment that enhances efficiency and productivity.
A Positive Outlook for the Construction Industry
The collaboration between BOELS Rental and JCB not only signifies a robust business partnership but also reflects a positive trajectory for the construction industry in Europe. As companies like BOELS continue to invest heavily in advanced machinery, it signals confidence in sustained growth and development within the sector.
In conclusion, this £65 million investment by BOELS Rental in JCB machinery is more than a business transaction; it’s a strategic move poised to elevate operational capabilities, foster innovation, and set new benchmarks in the European construction equipment rental market.
