Webfleet Hits Sustainability Gold for Sustainable Fleet Management Solutions
In a world where sustainability is no longer a buzzword but a business imperative, Webfleet has just made a statement that’s hard to ignore. The Bridgestone-owned fleet management giant has achieved a Gold EcoVadis rating, vaulting into the top five percent of over 150,000 companies globally assessed by EcoVadis. This marks a significant leap from its Bronze status in both 2022 and 2023.
EcoVadis, widely regarded as the global benchmark for business sustainability ratings, scrutinises companies across four key pillars: Environment, Labour and Human Rights, Ethics, and Sustainable Procurement. Each is scored out of 100, and Webfleet didn’t just inch forward; it chalked up double-digit gains in every single category.
“Reaching Gold in just two years is a testament to Webfleet’s strong commitment to environmental, social and ethical responsibility,” remarked Jan-Maarten de Vries, President of Fleet Management Solutions at Bridgestone. “I’m proud of how far we’ve come so quickly with the continuous improvements we’ve made on our approach to and management of sustainability at Webfleet. Our journey doesn’t stop here. There is still more we can do as we continue driving towards a more sustainable future.”
Prioritising environmental progress
At the heart of Webfleet’s Gold rating is a resolute push towards environmental stewardship. The company has made tangible changes to reduce its carbon footprint and assist its customers in hitting their own sustainability goals.
Some headline-grabbing initiatives include:
- 80% of product packaging has transitioned to sustainable materials, with a goal of reaching 95% by 2026.
- All Webfleet data centres and 80% of its office locations now run entirely on renewable energy.
But that’s not all. Webfleet maintains globally respected certifications such as ISO 14001 for Environmental Management and ISO 50001 for Energy Management, reinforcing its long-standing commitment to sustainable operations.
Greener fleets, cleaner roads
Webfleet’s value proposition goes beyond its own four walls. It provides innovative tools and insights that empower fleet managers to cut fuel use, reduce CO₂ emissions, and transition smoothly to electric vehicles (EVs).
A few standout solutions include:
- The Green Your Fleet platform, which calculates and offsets fleet emissions.
- Integration with Justdiggit’s Treecovery Programme, helping companies invest in reforestation projects.
- EV-centric tools that simplify the switch from fossil fuels to electric alternatives.
These aren’t just tech gimmicks; they’re real, actionable steps that help thousands of businesses slash operating costs and improve sustainability.
Bridging ethics and responsibility
It’s not just the environment getting attention. Webfleet has doubled down on ethical practices, fair labour policies, and responsible procurement. Across the board, it’s clear that the company views sustainability not as a single department’s responsibility but as a core business driver.
This is aligned with the overarching philosophy of its parent company, Bridgestone EMEA, which has held the coveted Platinum EcoVadis rating every year since 2021. That’s no small feat. The group has been under EcoVadis’ microscope since 2015 and earned Gold status by 2019.
All these efforts tie neatly into the Bridgestone E8 Commitment – an ambitious pledge to deliver value across eight interconnected areas:
- Energy
- Ecology
- Efficiency
- Extension
- Economy
- Emotion
- Ease
- Empowerment
This framework acts as a strategic compass, guiding every decision with the aim of creating a more sustainable society for current and future generations.
Powered by data, driven by impact
Webfleet isn’t just a sustainability champion; it’s also a technology leader. With over 25 years in the game, the platform is trusted by more than 50,000 businesses worldwide to boost efficiency, improve compliance, and increase driver safety.
What sets Webfleet apart is its ability to translate raw data into meaningful actions. From real-time tracking and predictive maintenance to driver behaviour analysis and route optimisation, every insight is a step towards leaner, greener fleet operations.
Setting the standard in fleet sustainability
While many companies talk the sustainability talk, Webfleet is clearly walking the walk. Its rapid rise to Gold EcoVadis status shows that meaningful change doesn’t have to take decades – it just requires leadership, focus, and a willingness to evolve.
For fleet operators, the message is loud and clear: sustainability and profitability can go hand in hand. With the right technology, the right mindset, and a partner like Webfleet, the road to net-zero is not only achievable – it’s already being paved.
