Sunstate Equipment Champions Fleet Safety with Netradyne Partnership
Sunstate Equipment, a renowned name in the construction equipment rental sector, is turning heads once again. With a bold move to prioritise driver wellbeing and fleet safety, Sunstate has rolled out Netradyne’s state-of-the-art Driver•i D-450 dash cameras and the all-in-one Driver•i One fleet safety platform across its nationwide operations.
This strategic partnership not only cements Sunstate’s leadership in safety but also signals a transformative shift in how fleets across America view driver engagement, risk mitigation, and operational excellence.
Delivering Safety and Excellence Across the Nation
Operating across 16 states, Sunstate Equipment has earned its reputation by delivering high-quality rental gear to the construction, industrial, and event sectors. The decision to invest in Netradyne’s cutting-edge technology wasn’t taken lightly. The Arizona-based firm weighed its options carefully, ultimately favouring a system that could highlight positive driver behaviour, reduce costly vehicle claims, and provide real-time video access for safety managers.
By deploying the Driver•i D-450—a compact, windshield-friendly device equipped with a forward-facing camera and two side-mounted lenses—Sunstate has redefined fleet visibility. This 270-degree video coverage, tailored for a diverse fleet of light, medium, and heavy-duty vehicles, enables comprehensive monitoring whether the vehicle is delivering gear, transporting mechanics, or carrying out vital supervisory roles.
Recognising Excellence Behind the Wheel
What sets this initiative apart is Sunstate’s commitment to celebrating the unsung heroes of the road: its drivers. Mark Safsten, Director of Safety and Risk at Sunstate, puts it best: “The introduction of Netradyne’s technology has allowed us to celebrate and reinforce the skill our drivers demonstrate on the road that would otherwise go unnoticed and unrecognised.” The power of real-time alerts means drivers can self-correct on the spot, reducing dependence on managerial intervention and cutting through the fog of subjective event interpretations.
This isn’t just about preventing incidents—it’s about recognising the daily professionalism that keeps projects on track and customers satisfied. As Safsten further notes: “Additionally, our customers will continue to experience the best rental experience in the industry through seamless equipment delivery.” In short, it’s a win-win for safety and customer service.
Putting Safety in the Spotlight
Netradyne, founded in 2015 by Avneesh Agrawal and David Julian, has quickly risen to the top of the fleet safety tech market. Headquartered in San Diego with a global footprint, Netradyne’s team of over 800 employees has delivered its AI-driven Driver•i solution to thousands of fleets worldwide. What’s the magic ingredient? Their platform can analyse every minute of drive time with 99% accuracy, drawing on over 18 billion vision-analysed miles to distinguish risky from exemplary driving behaviour.
The Driver•i platform isn’t just about catching mistakes; it’s about rewarding safe driving. One standout feature is the GreenZone Score, which gamifies the experience by recognising top performers. Sunstate’s goal? Track driver scores and encourage a score of 850 or above within the first year. This type of positive reinforcement is a powerful motivator, fostering friendly competition and turning safety into a source of pride.
Meeting Rising Challenges in Fleet Management
Fleet management has never been more complex—or more critical. Vehicle claim costs continue to soar, while litigation and insurance risks loom large over every operator. For companies like Sunstate, the margin for error is razor-thin. The ability to not only document incidents with video evidence but also to prevent them in the first place represents a seismic shift in fleet operations.
Adam Kahn, President at Netradyne, emphasises the impact: “With Driver•i One, Sunstate is proactively empowering their drivers—shifting the safety narrative from reactive intervention to real-time, positive reinforcement. This investment demonstrates Sunstate’s unwavering commitment to protecting their team, enhancing fleet safety, and providing the safest possible environment on the road.”
Building a Culture of Trust and Transparency
Sunstate’s driver-first strategy reflects a deeper shift in the industry: a move toward trust, transparency, and collaboration between employers and their workforce. Rather than a punitive system that focuses only on infractions, the Netradyne platform creates an environment where drivers can learn, grow, and take pride in their performance.
For Sunstate, this approach dovetails with a legacy of excellent service and responsive support. Since its founding in 1977 by rental equipment pioneer Mike Watts, the company has prioritised simplicity, transparency, and integrity at every turn. The current leadership, helmed by President and CEO Norty Turner and backed by Sumitomo Corp., keeps that tradition alive—while pushing into new frontiers of technology and growth.
A Story of Growth and Innovation
From its humble beginnings in Arizona to its status as a nationwide leader, Sunstate’s journey is a case study in continuous innovation. The 2017 acquisition by Sumitomo Corp., a global investment powerhouse, provided the resources for sustained expansion and strategic investments—like the partnership with Netradyne—that will shape the industry’s future.
Today, Sunstate stands as the go-to equipment rental provider for construction professionals seeking expertise, efficiency, and peace of mind. Their unwavering focus on customer experience—from the first inquiry to the last pickup—sets a gold standard across the sector.
Pushing the Boundaries of AI-Driven Safety
Meanwhile, Netradyne continues to break new ground in AI-powered fleet safety and video telematics. With its global team and customer base spanning North America, Europe, and Asia-Pacific, the company remains at the forefront of the technology curve. Driver•i’s combination of high-definition video, advanced analytics, and real-time alerts is transforming not just how fleets operate, but how they think about risk, reward, and responsibility.
The numbers speak volumes: more than 18 billion miles analysed, thousands of commercial fleets protected, and a relentless drive to reduce accidents and improve outcomes for everyone on the road.
The Road Ahead: Shaping the Future of Fleet Safety
The Sunstate-Netradyne partnership is more than a headline; it’s a roadmap for the next era of fleet management. By placing drivers at the heart of their strategy, investing in real-time data, and rewarding excellence, Sunstate is setting a new benchmark for the industry. The company’s vision is clear: safer roads, happier customers, and a team of drivers who feel truly valued.
And as Netradyne’s technology evolves, so too will the tools available to fleets of every size. The age of guesswork and after-the-fact interventions is coming to a close. What comes next? A safer, smarter, and more connected industry—driven by innovation and fuelled by trust.
