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InfoComm Southeast Asia 2022 an exciting meeting of innovations and opportunities
Photo Credit To InfoComm Southeast Asia

InfoComm Southeast Asia 2022 an exciting meeting of innovations and opportunities

InfoComm Southeast Asia 2022 an exciting meeting of innovations and opportunities

The 3day InfoComm Southeast Asia 2022 at the Bangkok International Trade and Exhibition Centre (BITEC) came to a close on 4 November 2022. Returning inperson for the first time since its launch in 2019, Asia’s premier Professional AudioVisual (ProAV) and Transformative Technology Exhibition and Summit saw exhibitors, visitors and delegates from 22 countries. It was nonstop action across the Exhibition show floor and the various Summit session venues.

“The enthusiasm we saw among our exhibitors and visitors was striking,” said Richard Tan, Executive Director of InfoComm Asia. “Amidst the impressive array of technological developments were intensive personal conversations and exciting forwardlooking collaborations. The ProAV industry continues to undergo vast transformation and rapid development, and InfoComm Southeast Asia is one of the key marketplaces to make new connections.”

6,593 visitors came to InfoComm Southeast Asia 2022, with the majority arriving from Indonesia, Laos, Malaysia, the Philippines, Singapore, Thailand and Vietnam. The Show also welcomed visitors from the rest of Asia, including China, India, Japan and South Korea. It was clear that the whole of Asia is ready to transform and seize the unprecedented opportunities in this postpandemic era. And they were in for a treat with this year’s event highlights many of which would not have been possible without the support from our 138 partners, including government agencies as well as industry and technology associations.

Inspirations on the Show Floor

130 exhibiting companies from 18 participating countries showcased a wide array of innovative AVdriven technologies and solutions that businesses could tap on to transform, gain lead and be ready for marketplace trends. 41 exhibiting companies participated in the Show for the first time, including brands like Adder Technology, Black Box, Bose, Christie Digital Systems, Jabra, Microsoft Teams, Riedel, Vega Global, and more. Among the cuttingedge innovations on show, there were 174 new product launches

Solutionseekers in industries ranging from education to transportation, hospitality to healthcare, retail to enterprise, could find the answers they need at InfoComm Southeast Asia 2022.

Exhibitor Claude Sabourin, Business Development Director, SCHOT, beamed as he shared: “We had many consultants and owners of businesses visit our booth the people who are really decisionmakers or influencers, and that’s very good. These visitors were from Korea, Japan, Vietnam, Cambodia, Indonesia different parts of Asia. The wide reach we achieved was good.”

ProAV solutions Live in Action – The Show Highlights

The Future of Immersive Experiences added a multisensory dimension to the visitor experience. This 15 x 5 squaremetre walkthough gave visitors a glimpse into the future of visual and immersive storytelling, which converges art, technology and sensory experiences. “The Gateway to the Metaverse” featured realtime generative effects based on user interaction; “The Nextlevel of Projection Mapping” brought a carlike object to life with effects and animation; and “A New Holographic Experience” showcased the ProAV technology that is increasingly applied in the Location Based Experience (LBX) industry, such as experience centres, theme parks, theatres and live performances. This entire space was fully designed, systembuilt and integrated by Vega Global, in partnership with disguise, and with equipment contributions from Christie, Panasonic, BenQ and Lighting & Equipment.

The offsite AV Technical Tour on Day 2 fullybooked weeks before the Show opened offered a firsthand experience to see AV technology at work. Dozens of visitors were given the valuable opportunity to visit the Expressway Authority of Thailand (EXAT). The “Smart Traffic Systems Expressway Traffic Management Centre and Control Rooms” tour took them into the very heart of commandandcontrol scenarios, to see how advanced technologies and control systems have enabled the EXAT to effectively and efficiently provide the best experience for expressway users.

Hosted and Personalised Engagement

Through the Invited Guests Program, InfoComm Southeast Asia specially invited and hosted 252 key and senior decisionmakers from Indonesia, Laos, Malaysia, the Philippines, Singapore and Vietnam. Many came from government agencies involved in education, healthcare, security, defence, transportation and citizen services. Others were key industry leaders in retail, media and advertising, and real estate development. Guided tours around the show floor with personal introduction to leading solution providers paved the way for further engagement thereafter.

“My organization is embarking on a new project that requires new ProAV solutions in the next 12 to 24 months, and this visit to InfoComm Southeast Asia was very timely because I was able to obtain all the relevant information I need and also explore the wide selection of products and solutions,” said Mat Amir Bin Yaacob, Senior Engineer, Ministry of Defence, Malaysia.

Elmer Francisco Sarmiento, Undersecretary for Maritime, Department of Transportation, Philippines enthused: “There were many new advanced technologies at the Show that could help drive digital transformation within the government. I’ve also seen many products and solutions embedded with artificial intelligence that would be very useful in ensuring the smooth running of government functions.”

The Summit for Informed Business decisions

Freetoattend learning sessions were delivered under various tracks Asia AV Leaders Connect, AVIXA Seminars, AV Managers Day, Industry Forums, and Plenary targeted at different delegate profiles.

Learning sessions under the concurrent 2day NIXT Summit provided another application perspective as it focuses on endtoend emerging tech solutions for businesses. A total of 32 sessions were organized, and some were in collaboration with industry associations, including Association of Thai Software Industry and Museum Association of Thailand.

Extended Solution Discovery

Months before the InfoComm Southeast Asia 2022, visitors were introduced to the intuitive business matching system, informationrich vBooth (every exhibitor has a onepage microsite to showcase their full and onshow offerings), business card drop facility and appointment scheduler tools on the Show website that facilitated selfpersonalized engagement with solution providers.

Solutionseekers who fully utilized these tools found their time at the Show highly productive and efficient.

For visitors who missed connecting with solution providers they intended to meet onsite, InfoComm Southeast Asia is availing these tools for another two months postShow.

The 2022 Show may be over, but the benefits it brings to growing businesses continue.

InfoComm Asia 2023

Speaking with the InfoComm team, I hear that the Show will be expanded next year to become InfoComm Asia.” Matthew Deayton, Deputy Chief Executive Officer, Vega Global added: This means we will get even more visitors to our booth coming from northern countries like Japan and South Korea, and South Australia and New Zealand as well. I feel this Show will become a real centrepiece for the AsiaPacific market.”

InfoComm Asia, as this show will be renamed from 2023, will play an increasingly important role in providing a platform for global manufacturers interested in developing a strong presence in the AsiaPacific market to congregate at one place where their companies can be introduced or their latest solutions can be revealed, and where they can invite their customers from all over the region to experience their innovations while enjoying the inexpensive hospitality of Bangkok.

InfoComm Southeast Asia 2022 an exciting meeting of innovations and opportunities

InfoComm Asia 2023 will run from 24 26 May 2023 at the Queen Sirikit National Convention Center (QSNCC), Bangkok, Thailand. Admission is free – infocomm-sea.com.

Post source : InfoComm Southeast Asia

About The Author

Anthony has worked in the construction industry for many years and looks forward to bringing you news and stories on the highways industry from all over the world.

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