Pure Electric launches Electric Scooter range in Australia and China
Pure Electric, Britain’s award-winning e-scooter brand, announces the launch of its latest and most innovative electric scooter range in Australia and China.
Pure Electric has announced its launch into Australia and China through its latest distribution partnerships across the two markets. The launch was marked by a large-scale consumer event in Shanghai to unveil Pure Electric’s Advance range. Australian distribution partner, Electric Kicks, announced the partnership with a dedicated digital launch.
Adam Norris, CEO and Founder: “This launch into Australia & China is a pivotal moment within our global expansion plan. It reflects our commitment to the micro-mobility category and our dedication to providing a sustainable, safe and enjoyable solution to city travel. Our range of electric scooters has been engineered with the end consumer at the forefront, designed to directly benefit in improving urban pollution and congestion and in turn, positively impacting local communities.”
The entire Pure Advance range will be available in at an exclusive pop-up in central Shanghai for six months as well as well-known online retailers JD.com and Tabao. In Australia, both the Pure Air and Advance line will be directly available through Electric Kicks and retail group JB Hi-Fi.
Adam continues: “We want to offer a safe, unique, and forward-thinking product that has been intricately designed from the ground up. Being at the forefront of Australia and China’s e-mobility market is the next step in achieving this.”
With a fresh perspective, Pure Electric views e-scooters as playing an essential role in urban mobility. Designed from the ground up by a world-class team of engineers, it is a reinvention of the e-scooter with rider experience and safety at its core. They are smaller, lighter, cheaper and require less maintenance than any other popular form of personal transport and will become the leading choice for personal mobility across the world’s cities.
