Expert Social Media Strategies from Viplikes for every Construction Company
Nowadays, the foundation of your construction company’s success is not just built of concrete and steel — it’s also created online. While cranes and scaffolding shape the physical world, your presence on social platforms can shape perceptions, drive inquiries, and set your business apart from hundreds and thousands of competitors.
Do you remember the days when word of mouth and local advertising were the main ways to improve a company’s presence in the construction market? Those days have passed, and today the digital space has become a modern construction site where relationships are built, experience is demonstrated, and trust is strengthened. Great, but… what’s the catch? In addition to being online, you’ll definitely need to know how to use these platforms in a way that resonates with your target audience and builds an excellent reputation inside and outside the online world.
It doesn’t matter if you specialize in residential projects, commercial construction, or renovation, a brilliant strategy can turn your presence into a powerful source of attracting potential clients. In this article, we have collected not only professional tools, but also innovative approaches, such as boosted engagement via incentives from providers like Viplikes, that can increase your company’s local visibility and make it an industry star. Keep reading!
1. Build a Strong Presence
Your reputation is a base that includes many factors, and your profiles on the sites form the first impression of your business among potential clients. Nevertheless, you should understand that it’s important to build a reputation not only online, but also outside of it – before you start your promotion, make sure that you don’t have any open lawsuits or debts to clients. A “clean” reputation in life is no less important for people who start following you online. To maintain your impeccable reputation, take care of this in advance, eliminating possible troubles or questions from the audience.
Present your online presence as a digital showcase for your construction company – it should be clear, visual, and engaging. A well-structured profile is always a sign of professionalism, reliability, and commitment to quality, while neglecting it may cast doubt on your credibility.
Instagram, Facebook and LinkedIn are the main sites that are optimal for the construction business. Start by creating or updating your profiles on resources such as Instagram, Facebook and LinkedIn. However, if you want to attract younger customers, pay attention to TikTok, one of the most popular youth platforms. This can be effective if you promote a company not on the B2B market, but, for example, offers inexpensive apartments in new buildings.
You should make sure that the company is consistent across all channels — use the same logo, color scheme, and company name so that your company is instantly recognizable. Fill out all the sections of your profile, including a short BIO, information about your services, and contact information, so that visitors can easily contact you.
Make your profiles interactive, so that visitors can learn a lot more about you in an exciting format. Add the necessary links, use location tags to attract local people, and encourage subscribers to leave comments or ask questions in your posts. A strong online presence doesn’t just build trust — it lays the foundation for strong relationships with your subscribers.
2. Create Resonate Content
For any commercial account, whether it’s construction, beauty, or automotive content, these are not just random publications with offers of services or goods. It should be telling a consistent story that demonstrates your experience and builds user trust. Imagine that you are in the place of a potential client: what content would you be more interested in studying? Is it “dry” and emotionless, or bright and engaging? Of course, the answer is obvious, so consider the tactics we’ll share below.
- Start by demonstrating the projects. Share before-after-images, videos of ongoing projects, and final reports. Prepare special visual templates for such publications (you can delegate this to a professional designer or one of the company’s employees). Determine which colors and tones you would like to use, and which ones will resonate with your tape as a whole. Potential customers want to see your capabilities, and visual content is an understandable and convincing demonstration of your skills. Use captions to explain the scope of the project, the tasks it faces, and how your team has achieved outstanding results. Don’t write too much text – 2-3 short sentences are enough to briefly describe a specific project.
- Using customer reviews and case studies is another great strategy that you can use. When satisfied clients talk about their positive experiences, it has a positive impact on your reputation. Use these stories in the form of video interviews, written messages, or even short quotes combined with the visuals of a completed project. You can also add these posts to the Highlights section (on IG) to make them more visible to visitors.
- Educate your viewers/readers. From time to time, post practical advice, for example, on how to choose the right materials, trends in modern construction, or recommendations for planning the design of an apartment or house. But keep in mind that users often don’t understand professional slang. Try to explain complex things in simple language. It’s better to share professional information about industry achievements on platforms such as LinkedIn to establish yourself as a strong leader in construction.
- Don’t focus on one type of publication, diversify the formats. Try slow-motion videos and timelapse to demonstrate progress, infographics to explain processes, and live question-and-answer broadcasts to address common customer questions. Use surveys and quizzes to encourage interaction with readers.
3. Use Professional Incentives
Promoting a commercial account is always a more difficult task than individuals, because you have certain goals that need to be fulfilled to achieve results. This is why organic promotion is less effective for entrepreneurs and companies than for opinion leaders. From a marketing point of view, investing is one of the best solutions that currently exist on the digital market.
One tactic that can have an immediate and powerful effect is investing in a real incentive to expand your presence. The genuine incentive is to acquire real interactions (likes, followers, and so on) from reputable sources such as Viplikes. Unlike bots or fakes, these are real users/interactions that match your audience, which ensures meaningful and sustained growth in your account stats.
Plus, higher engagement indicates high-quality content, increasing your chances of appearing on news feeds and attracting even more organic interactions. You can use this tactic at any stage of the promotion – at the very beginning to build the necessary foundation or in the process of increasing engagement to stimulate the growth of activity. Invest wisely and good luck!
