Ritchie Bros. Gears Up for a Super September
September is shaping up to be a landmark month in the used equipment world as Ritchie Bros. announces “Super September 2025”. With over 10 major auctions planned across Europe, the Middle East, and Australia, the global asset management powerhouse is pulling out all the stops to meet a remarkable rise in international demand.
According to the latest figures, the company has witnessed a 21% year-on-year spike in buyers and a 19% rise in bidder registrations across its EMEA and APAC operations. That’s no small feat.
The message is loud and clear: businesses are hungry for used heavy equipment, and Ritchie Bros. is delivering it at scale. This momentum underlines the increasing confidence in the secondary market, especially as companies look for cost-effective, immediate solutions for projects.
Global exposure and quick returns
For sellers, the timing couldn’t be better. With more eyes on the marketplace than ever before, Super September is tailored to help vendors make the most of this buoyant market. Whether it’s heavy machinery, trucks, or specialist vehicles, Ritchie Bros. offers multiple transaction channels designed to suit sellers’ varied needs.
Options include traditional unreserved auctions and the digital-first Marketplace-E platform. Both are geared toward maximising value, with sellers often receiving proceeds in under three weeks. And the company’s global network ensures assets are showcased to a broad, international buyer base.
Huw Richards, Group Chief Operating Officer at Walters Group, put it succinctly: “Ritchie Bros. offered us various platforms across the year and routes to the customer, as opposed to a traditional single auction. They demonstrated a clear understanding of our needs and proposed a bespoke auction strategy that aligns perfectly with our specific requirements.”
Meanwhile, Samuel Mercer, CEO of Plantforce, noted the human touch: “When considering the right team to work with, we wanted a company that was knowledgeable and helpful and so far we have found Ritchie Bros. to be just that.”
Buyers benefit from unprecedented choice
On the buyer’s side of the equation, Super September represents a rare window of opportunity. With auctions spanning multiple continents and sectors, Ritchie Bros. is offering one of its most diverse catalogues yet. From construction to transport and agriculture, the scope is enormous.
Buyers can dive into timed auctions or explore the 24/7 Marketplace-E, where deals can be struck directly or via offer. Categories drawing the most attention include mini excavators, boom lifts, crawler excavators, wheel loaders, and articulated dump trucks in construction. For transport, it’s truck tractors, dump trailers, pickups, and SUVs stealing the limelight.
And it’s not just about quantity. Buyers gain access to detailed inspection reports, flexible payment options, global logistics services, and even export support. Equipment can be sourced across borders with ease, offering unparalleled flexibility.
Duncan Ainscough, International Head of Sales at Ritchie Bros., explains the value proposition: “At Ritchie Bros., we understand that buying equipment is a major investment. Our focus is on helping buyers make well-informed decisions by offering a broad selection, transparent information, and expert guidance – empowering them to move forward with confidence.”
High-performing countries and market trends
The data speaks volumes. International bidding and buying activity is being led by countries like Australia, Spain, France, Italy, and Germany. Each of these regions has shown robust demand for used equipment, underpinned by ongoing infrastructure developments and strong construction pipelines.
With sustainability concerns and lead times for new equipment becoming more pressing, businesses are increasingly seeing used machinery as a smart, environmentally-conscious option. And with Ritchie Bros.’ robust inspection and assurance programmes in place, the risks associated with used purchases are drastically reduced.
Auction calendar
Super September kicks off with a packed calendar of events across major global markets:
- United Kingdom & Ireland – 13-14 August
- Australia Unreserved Auction – 20-21 August
- Australia National Agricultural Auction – 10 September
- Benelux – 16-17 September
- Ocana, Spain – 17-18 September
- Meppen, Germany – 18-19 September
- Dubai, UAE – 22-23 September
- France – 23-25 September
- United Kingdom & Ireland – 24-25 September
- Italy – 2-3 October
- Marketplace-E – Always open, always online
Whether you’re looking to sell equipment or snap up deals, now’s the time to get involved. The online platform makes it easy to register, bid, or list assets, removing much of the traditional friction from the auction process.
Ritchie Bros.’ evolving model
The future of equipment sales is hybrid, and Ritchie Bros. seems well ahead of the curve. Their online and in-person integration offers unmatched flexibility, with digital platforms like Marketplace-E and IronPlanet complementing traditional auction events.
These innovations offer choice and control to both buyers and sellers. For example, Marketplace-E enables sellers to set fixed prices or accept offers, while IronPlanet’s weekly online auctions include IronClad Assurance® for peace of mind.
Meanwhile, Mascus continues to thrive as Europe’s go-to online listing service for used equipment, rounding out Ritchie Bros.’ full-spectrum approach to asset disposition.
The momentum builds
As Super September barrels forward, it’s clear that Ritchie Bros. is setting a new standard for global equipment auctions. With demand surging and the platform evolving, the company is firmly cementing its reputation as a trusted partner for asset buying and selling.
For sellers, it’s a golden opportunity to connect with serious, ready-to-buy customers. For buyers, it’s a chance to access top-notch machinery and vehicles, all supported by an ecosystem designed to simplify and accelerate transactions.
With infrastructure spending on the rise worldwide and fleets in need of refreshment, used equipment has never looked more attractive. And Ritchie Bros., with its global reach, tech-enabled platform, and buyer trust, is right in the driver’s seat.
