Webfleet to Showcase Sustainable Fleet Insights at Cenex Expo and EV Rally
Webfleet, Bridgestone’s globally recognised fleet management solution, is set to make a major impact at Cenex Expo 2025, the UK’s premier event for low-carbon and connected mobility. Not only will the company unveil its latest digital fleet innovations, but it will also take centre stage as the official data sponsor of the newly rebranded EXPLORER EV Rally 2025.
The rally, kicking off on 1 September, will take participants on a five-day tour across the UK, spotlighting clean energy adoption and sustainable transport practices. This year’s route aims to inspire both the public and the industry by showcasing how connected technology and renewable energy are shaping the next era of mobility.
A Spotlight on Data-Driven Efficiency
As the EV Rally’s data sponsor, Webfleet will track the performance of around 15 competing vehicles. Its advanced analytics will determine the winner of the Safe and Sustainable Award, given to the team demonstrating the most efficient and environmentally conscious driving style.
Annick Renoux, VP of Webfleet Europe, highlighted the importance of this partnership: “Webfleet is proud to support both Cenex Expo and the EV Rally, two of the UK’s most important platforms for showcasing innovation in sustainable mobility. As fleets accelerate their transition to net zero, our solutions give them the data, insights and confidence they need to decarbonise effectively while maintaining safety and efficiency.”
A Hub for Low-Carbon Innovation
The Cenex Expo will take place from 3 to 4 September at Millbrook, uniting industry leaders, government bodies, and fleet decision-makers to discuss and demonstrate the latest in net zero and connected mobility. For Webfleet, it’s the perfect opportunity to demonstrate how technology is driving real-world sustainability gains.
Located at Stand C3-317, Webfleet’s exhibition space will feature interactive demonstrations of its most advanced solutions. These will include:
- Certified CO₂ Reporting: Helping businesses accurately measure and report emissions to meet Environmental, Social, and Governance (ESG) targets.
- AI-Powered Insights for ICE Fleets: Providing actionable strategies to reduce fuel consumption and improve driver safety.
- Advanced EV Management Tools: Offering battery health monitoring, charging insights, and route optimisation to support fleet electrification.
- Webfleet EV Services Platform: Connecting fleet operators with top energy and mobility experts to design tailored infrastructure for decarbonisation.
Supporting Fleets Through Transition
The road to net zero is complex, with challenges ranging from vehicle procurement to charging infrastructure. Webfleet’s role is to simplify this process by delivering data that transforms decision-making.
Through AI and connected telematics, fleets can:
- Identify cost-saving opportunities without compromising safety.
- Plan optimal EV routes based on real-time conditions.
- Extend vehicle lifespan through predictive maintenance.
By integrating these capabilities, Webfleet not only improves operational efficiency but also supports the wider push towards sustainable logistics.
The EV Rally Connection
Day 3 of the EV Rally will see participants arrive at the Cenex Expo, giving attendees a chance to see the competing vehicles up close and learn how telematics helps monitor performance in real time. This crossover ensures that the practical application of sustainable mobility is not just discussed but demonstrated.
The EV Rally has become a fixture in the UK’s clean transport calendar, encouraging fleets to test and prove their low-emission strategies over varied terrains and real-world driving conditions. Webfleet’s analytics capabilities bring transparency and accountability to the event, showing how every decision behind the wheel affects environmental impact.
A Step Forward for Sustainable Mobility
With pressure mounting for fleets to decarbonise, events like Cenex Expo and the EV Rally provide vital platforms for collaboration and innovation. Webfleet’s presence reinforces the role of connected technology in delivering measurable progress.
For industry leaders, policymakers, and fleet managers, the message is clear: data is no longer a “nice to have” – it’s an essential driver of safety, efficiency, and sustainability.
Driving the Future
As the countdown to September begins, all eyes will be on Millbrook and the UK roads hosting the EXPLORER EV Rally.
With Webfleet’s technology steering the data side of the journey, the event promises to demonstrate that net zero isn’t a distant ambition, but a destination fleets can navigate today.
