LG Display Wins CES 2026 Innovation Awards for Automotive OLED Technologies

LG Display Wins CES 2026 Innovation Awards for Automotive OLED Technologies

LG Display, a global leader in advanced display technology, has once again set a new standard for innovation in the automotive sector. The company announced that two of its cutting-edge developments, the Dual View OLED and the Under Display Camera-infrared (UDC-IR) OLED, have both been honoured with CES 2026 Innovation Awards by the Consumer Technology Association (CTA).

Recognised in the In-Vehicle Entertainment category, these world-first solutions reflect LG Display’s continuous drive to enhance user experience, safety, and design flexibility across next-generation vehicles.

The CES Innovation Awards, presented annually ahead of the world’s largest technology show in Las Vegas, spotlight the most influential and forward-thinking developments across the global tech industry. This year, LG Display’s latest innovations reaffirm its dominance in automotive display technologies, a segment where the South Korean manufacturer continues to push the boundaries of what’s possible.

Dual View OLED Redefines Passenger Entertainment

One of the standout winners, LG Display’s Dual View OLED, is the world’s first in-car display capable of showing different content depending on the viewer’s position. This ingenious feature allows the driver to focus on navigation and vehicle information while the passenger simultaneously streams entertainment such as movies or games. Installed between rear seats, it can even display separate content to each passenger, turning a single display into a multifunctional entertainment hub.

The technology’s magic lies in its precisely optimised pixel structure, which ensures seamless interaction. When the driver uses the navigation function, their touch input doesn’t interfere with the passenger’s content. This creates a personalised, distraction-free infotainment experience for every occupant.

Equipped with a Tandem OLED device structure, the display delivers exceptional visual clarity and colour accuracy, even under extreme temperature conditions ranging from -40°C to 85°C. Its durability and picture performance meet the stringent demands of modern automotive environments, making it ideal for luxury and electric vehicle interiors.

UDC-IR OLED Merges Aesthetics With Safety

The second award-winning innovation, the Under Display Camera-infrared (UDC-IR) OLED, developed in partnership with LG Innotek, represents another world first. It integrates an infrared camera directly beneath the display, effectively concealing it from view while maintaining full camera functionality. This means the screen retains its uninterrupted aesthetic without a visible camera cut-out, preserving the sleek, full-screen design so sought after in modern vehicle interiors.

By improving light transmittance in the camera zone and applying advanced algorithms, LG Display made the driver-monitoring camera hole completely invisible from the user’s perspective. The embedded high-resolution IR camera from LG Innotek, combined with enhanced image-processing software, ensures accurate facial recognition and driver attention monitoring. These capabilities are increasingly crucial as regulatory bodies worldwide introduce stricter mandates for in-vehicle driver-monitoring systems to prevent accidents caused by fatigue or distraction.

Industry experts view this as a milestone innovation, not only for its safety benefits but also for how it elegantly merges form and function. It exemplifies LG Display’s ability to combine technical excellence with refined design, appealing to both automotive manufacturers and end-users.

A Legacy of Display Leadership

LG Display’s latest triumph at CES 2026 builds on a well-established legacy of innovation. The company previously received CES Innovation Awards for its Thin Actuator Sound Solution in 2023 and its record-breaking 57-inch Pillar-to-Pillar LCD in 2024, the world’s largest single-panel automotive display. These accolades underline the company’s role as a technological pioneer, driving the digital transformation of vehicle interiors through OLED and LCD advancements.

The company’s growing portfolio of award-winning automotive display solutions demonstrates how LG Display continues to anticipate future mobility trends, from immersive infotainment to integrated safety systems. Its deep expertise in OLED technology, known for its flexibility, high contrast, and low power consumption, has enabled automakers to design more sophisticated and sustainable cockpits.

Showcasing the Next Wave of Innovation at CES 2026

At CES 2026, LG Display plans to take centre stage with a dedicated booth in the West Hall of the Las Vegas Convention Center, focusing exclusively on next-generation automotive display solutions. The showcase will feature a range of innovations designed to inspire top-tier suppliers and manufacturers, highlighting how advanced OLED technologies are shaping the smart vehicles of tomorrow.

In addition to its main exhibition space, LG Display will host a customer-exclusive booth at the Conrad Hotel near the main venue, where the company will unveil new large-format OLED products aimed at expanding its footprint in premium automotive and consumer display markets.

By offering visitors a first-hand look at its latest prototypes and commercial-ready products, LG Display aims to strengthen partnerships with leading automakers and technology integrators. This aligns with its broader mission to lead the industry’s transition toward safer, more connected, and aesthetically refined vehicle interiors.

Driving Sustainable Growth Through Innovation

Beyond innovation for innovation’s sake, LG Display’s commitment to next-generation automotive technologies also supports broader sustainability goals. OLED technology, compared to conventional LCDs, consumes less power and uses fewer backlight components, contributing to more energy-efficient vehicles. Furthermore, the company’s Tandem OLED structure enhances product longevity, reducing waste and lowering the environmental footprint of automotive display manufacturing.

With global automakers increasingly prioritising sustainability alongside user experience, LG Display’s leadership in efficient, durable display technologies positions it as a key player in the evolution of intelligent, eco-conscious mobility systems.

A Global Powerhouse in Display Manufacturing

LG Display Co., Ltd. continues to dominate the global display landscape through its comprehensive portfolio spanning televisions, monitors, laptops, mobile devices, and automobiles. Headquartered in South Korea, the company operates advanced production facilities in Korea and China, with additional assembly operations in Vietnam. Employing approximately 70,707 staff worldwide, LG Display maintains a formidable presence across all major markets.

Its continuous investments in R&D have enabled breakthroughs not only in OLED innovation but also in hybrid display materials, flexible panels, and integrated sound solutions. This strategic focus ensures LG Display remains a preferred technology partner for major global automotive and consumer electronics brands.

Lighting the Road Ahead

As vehicles become more intelligent, connected, and design-driven, LG Display’s Dual View OLED and UDC-IR OLED stand out as technologies that elevate both functionality and aesthetics. Their recognition at CES 2026 underscores the company’s vision of a safer, more immersive, and beautifully designed driving experience.

From redefining passenger entertainment to integrating invisible safety systems, LG Display’s innovations continue to light the path toward the future of mobility—one display at a time.