Ritchie Bros. Powers Ahead with Record Engagement and Year-End Auctions
As 2025 draws to a close, construction and agricultural companies across Europe are shifting gears. Some are clearing out their lots to make room for new machinery, while others are gearing up for expansion, eyeing the right equipment to seize a head start in 2026.
Standing at the crossroads of these ambitions is Ritchie Bros., Europe’s leading global asset management and equipment disposition company, with its End-of-Year campaign aptly titled “Boost Your Year End.”
This campaign isn’t just about auctions, it’s a strategic marketplace moment, offering businesses a seamless platform to sell, buy, and prepare for the year ahead.
Creating Win-Win Opportunities for Sellers and Buyers
For many firms, the end of the year brings a familiar scenario: a line-up of idle machines sitting in the yard, tying up capital and space. Ritchie Bros. provides a practical solution, transforming these assets into immediate liquidity. Through its multi-channel selling platforms, including unreserved auctions and the flexible Marketplace-E, businesses can reach a vast international audience.
Consigning equipment with Ritchie Bros. ensures full transparency, a quick turnaround, and access to a network of trusted buyers. Proceeds can be received in as little as 21 days, enabling companies to balance their books or reinvest before the new year.
For buyers, the appeal lies in Ritchie Bros.’ wide selection of used construction and agricultural machinery, transport vehicles, and industrial equipment. Whether they prefer the adrenaline of bidding in an unreserved auction or the convenience of negotiating through Marketplace-E, every purchase comes with the reassurance of a transparent process and optional support services, such as logistics assistance. It’s a straightforward route to start 2026 well-equipped and ready for growth.
Record-Breaking Engagement Drives Confidence
Ritchie Bros. has built impressive momentum heading into Q4, fuelled by the success of its Super September campaign. The third quarter delivered remarkable engagement across Europe, the Middle East, and Africa (EMEA), setting the stage for a powerful finish to the year.
- Construction and Industrial Highlights: During Q3, Ritchie Bros. sold more than 18,300 construction and industrial lots, drawing over 12,500 bidders, a five-year record, and securing over 4,600 buyers from major markets including Spain, France, Italy, Germany, and the UK. Popular equipment included crawler excavators, telescopic forklifts, mini hydraulic excavators, wheel loaders, and articulated dump trucks.
- Agricultural Sector Performance: The agricultural segment also saw strong performance, with over 760 lots sold. More than 2,600 bidders competed for machinery, with over 530 buyers finalising purchases, another five-year high. France, Germany, Italy, Spain, and Poland led the charge, acquiring key assets such as tractors, combines, cultivators, discs, and sprayers.
- Transport Sector Surges: Transport auctions followed suit with record results. Over 820 lots changed hands, attracting more than 2,800 bidders and 560 buyers from Spain, France, Italy, the UAE, and the UK. The top sellers included SUVs, truck tractors (single and tandem-axle), lowboys, and pickup trucks, reflecting sustained demand across the logistics and freight sector.
Duncan Ainscough, Head of Sales at Ritchie Bros. EMEA, summed up the mood: “Our Super September Q3 results highlight sustained confidence in the used equipment market and the value our auctions and digital platforms bring to sellers and buyers. With record engagement from bidders, the upcoming End-of-Year auctions provide a prime opportunity to sell surplus equipment or secure the assets they need to get a head start on 2026.”
A Global Calendar of Auctions and Opportunities
Ritchie Bros. has lined up an ambitious calendar of events to close out the year, spanning multiple continents and industries. Each event offers businesses and individuals a chance to either offload surplus assets or expand their fleets before the new year begins.
Upcoming Events Include:
- IronPlanet China OEM Auction – 22 Oct
- Agricultural Sale (ETA Charpentier, France) – 29 Oct
- IronPlanet Metro Tunnel Surplus Auction (Australia) – 29 Oct
- IronPlanet National Crane Auction (Australia) – 11 Nov
- IronPlanet Japan National Auction – 12 Nov
- IronPlanet Australia Equipment Auction – 13 Nov
- United Kingdom & Ireland – 19-20 Nov
- Meppen (Germany) – 19-20 Nov
- IronPlanet New Zealand Unreserved Auction – 20 Nov
- Australia National Unreserved Auction – 26-27 Nov
- Benelux – 26-27 Nov
- Ocana and Tarragona (Spain) – 27-28 Nov
- France – 2-4 Dec
- Italy – 4-5 Dec
- Dubai – 9-10 Dec
- Marketplace-E – Ongoing, 24/7 online marketplace
Each of these events brings together a vibrant mix of buyers and sellers, underlining Ritchie Bros.’ role as a vital link in the global equipment ecosystem. Its combination of live auctions and digital marketplaces has made it easier than ever to trade heavy machinery, trucks, and agricultural assets from virtually anywhere in the world.
Digital Platforms Strengthening Market Reach
Beyond the traditional auction model, Ritchie Bros. has transformed its operations through digital innovation. The integration of online bidding, equipment condition certifications, and hybrid auction experiences has extended its reach well beyond physical locations.
Through IronPlanet, buyers benefit from the exclusive IronClad Assurance®, a trusted certification that guarantees the accuracy of equipment descriptions. Marketplace-E, on the other hand, provides the flexibility to negotiate or purchase instantly, appealing to buyers seeking faster turnaround times. Meanwhile, Mascus, Ritchie Bros.’ leading European equipment listing service, connects buyers and sellers through an ever-growing database of machines.
This ecosystem demonstrates Ritchie Bros.’ evolution from a traditional auctioneer into a fully integrated global asset management company. By combining trusted human expertise with advanced digital platforms, it has become a cornerstone of transparency and efficiency in the used equipment market.
Setting the Stage for a Strong 2026
As the curtain falls on 2025, the construction and agricultural sectors remain buoyed by optimism. With infrastructure spending ramping up across Europe and sustainable technologies gaining traction, demand for reliable machinery continues to grow. Ritchie Bros.’ End-of-Year campaign arrives at the perfect time, bridging sellers eager to streamline operations and buyers determined to invest wisely for the year ahead.
For both sides, it’s a chance to move forward with confidence, supported by a partner that has redefined how the world trades heavy equipment.
