03 April 2026

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NVIAMG NewRoad drives use of Recycled Plastics in Asphalt

NVIAMG NewRoad drives use of Recycled Plastics in Asphalt

NVIAMG NewRoad drives use of Recycled Plastics in Asphalt

NVI Advanced Materials Group’s NewRoadยฎ has a track record of standing up to the elements on state highways, city and park roads, and parking lots at major vehicle dealerships and corporate campuses around the country.

The NVI Advanced Materials Group has a long successful history of turning waste plastic into performance additives for use in asphalt.

NVI Advanced Materials Group uses recycled plastic over other materials as a key ingredient in its proprietary, patent-pending formulation of NewRoadยฎ not because itโ€™s easy, but because itโ€™s the right thing to do for the environment.

โ€œUsing recycled plastic, in its highly re-engineered form, saves carbon emissions and keeps plastic waste out of landfills, ditches, rivers, lakes and oceans,โ€ said AMG President Mark Beeman. โ€œItโ€™s a matter of environmental responsibility in both carbon and physical waste.โ€

NVIAMG's NewRoadยฎ asphalt additive made with recycled plastic lengthens roads' lifespan by adding durability and sustainability at the same time. NewRoadยฎ reduces carbon emissions based on comparisons with oil-based polymer additives.
NVIAMG’s NewRoadยฎ asphalt additive made with recycled plastic lengthens roads’ lifespan by adding durability and sustainability at the same time. NewRoadยฎ reduces carbon emissions based on comparisons with oil-based polymer additives.

Carbon savings

When comparing asphalt mixes, NewRoadยฎ can save up to 1.2 pounds of carbon emissions per pound of product used.

Because the roads last longer, they donโ€™t have to be paved as often, resulting in additional carbon emissions reductions.

NewRoadยฎ dry asphalt additive is made of recycled plastic. The product was developed with performance in mind, but also has the advantages of keeping plastic out of the environment and reducing carbon emissions when compared with oil-based polymer additives.
NewRoadยฎ dry asphalt additive is made of recycled plastic. The product was developed with performance in mind, but also has the advantages of keeping plastic out of the environment and reducing carbon emissions when compared with oil-based polymer additives.

Putting recycling in everyday terms

A typical city road project can use the equivalent of 1 million plastic bottles or 2 million grocery bags.

Andrew LaCroix, AMGโ€™s materials Ph.D. and chief technologist, said both water bottles and grocery store plastic bags work well as a base ingredient for NewRoadยฎโ€™s high-performance formulations. AMG uses waste plastics in part because only 9% of the worldโ€™s newly produced plastic is recycled now โ€” a problem for the environment.

โ€œWe have a counter on our website that shows the rapid rate that plastics enter the oceans. In 10 seconds, about 2,500 pounds of plastic scatters into an ocean. In less than 40 seconds, 10,000 pounds of plastic becomes a direct threat to ocean life. We are trying to help as much as we can, at our scale, to prevent that threat,โ€ LaCroix said.

โ€œWe are proud that a product we brought to the market years ago has become the right product for these times,โ€ Beeman said. โ€œNewRoadยฎ has increased the performance of asphalt while saving large quantities of plastic from oceans and landfills.โ€

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Post source : NVI Advanced Materials Group

About The Author

Anthony brings a wealth of global experience to his role as Managing Editor of Highways.Today. With an extensive career spanning several decades in the construction industry, Anthony has worked on diverse projects across continents, gaining valuable insights and expertise in highway construction, infrastructure development, and innovative engineering solutions. His international experience equips him with a unique perspective on the challenges and opportunities within the highways industry.

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