Construction Companies Using The Latest Tools To Diversify
The construction business is a never-ending battle between many companies all vying for the same clients. Competition is rife, which forces construction companies of all sizes to identify ways of getting ahead. Recently, we’ve seen growth in one specific area: service diversity.
More and more construction businesses are diversifying their service offerings by providing things beyond what a typical construction company might provide. What’s intriguing isn’t why they’re doing it but how. Companies diversify by using some of the latest tools – both physical and digital – to expand their services and reach a wider market.
In theory, it looks like a recipe for success – so let’s dive into some of the most common ways construction businesses are using tools to adapt.
AI Tools Provide Additional Consultation Services
Construction companies are trying to attract more clients by diversifying their consultation services. Every construction business offers a standard service like this; it’s a way for clients to talk about their projects and get quotes from the construction company. Often, it’s the most important aspect of running a business – if you provide bad consultations, then clients won’t pick you for the project itself.
Savvy construction business owners are recognizing this, which is why they’re adopting AI tools to provide deeper and additional consultation services to clients. Generative AI can help companies produce much richer 3D renders to show their clients. This can also be used as an add-on to the standard consultation service.
For example, there’s the normal consultation, but clients can pay a bit extra for a more detailed one, including 2D and 3D renders. It might not seem like much, but the adoption of tools like this makes a significant impact on a construction business’s reputation and how it’s viewed. A business immediately appears more modern and tech-savvy when it utilizes AI technology in such a way.
Moving beyond the consultation idea, some companies will use AI tools to add completely new services to their roster. For instance, a construction business can offer a service where it helps prospective clients come up with project ideas. Perhaps someone is toying between getting a vertical or horizontal home extension; AI tools help to create examples of what both will look like based on the client’s property. Companies can sell this service for a small fee, which helps clients decide what to do while bringing in extra income.
Gardening & Agricultural Tools Allow Expansion Into Landscaping
AI tools are perhaps more of a left-field example of what construction businesses are doing to diversify their services. It’s still a “new” technology, so there’s a modicum of skepticism from some businesses in the sector. As such, others put more focus on expanding their physical service offerings by looking at jobs or tasks closely related to construction – like landscaping.
Most of the time, a client would hire a construction company to do general building work and then a landscaping company to handle more garden and land-related tasks. This would include chopping trees down, trimming back bushes and hedges, etc. However, clever construction companies are noticing an opportunity to get more money by branching out and offering landscaping services alongside their general construction ones.
All this requires is a small investment in training and tools. Construction companies already have most of the tools a landscaping company will use, but they add a chainsaw or some other powered gardening tools to their arsenal. Suddenly (combined with training,) the company can build a client’s extension or knock down a wall and tend to any landscaping tasks at the same time.
It’s fantastically beneficial for both companies and clients. The construction company can now gain more business because it offers extra services, but the client also experiences more convenience. Rather than paying two companies and having two contact points during a large-scale project, they’ve just got one company to deal with. It makes their lives easier – so construction businesses are learning that they can even charge a bit extra for the additional service because of the added convenience.
Plumbing Tools Give Construction Companies More Service Areas
There’s a very close link between landscaping and construction, which is why it makes sense for companies to branch out to this domain. It would be silly, for example, if construction companies started offering marketing or car detailing services. There’s no relation between the two – and the services will never crossover.
That last word is key; construction businesses need a crossover in services to offer something new. Think about the different services that may be involved in a construction project. The construction team will handle the general building or demolition work, but clients often need someone to take care of landscaping – or plumbing.
Plumbing and construction are intrinsically linked, yet most construction companies are incapable of providing plumbing services. As a result, the wisest of companies are adjusting to this and investing in advanced plumbing tools and qualifications to provide these services alongside their own. Imagine if a construction company can carry out a drain survey before building something – or they can install all of the new plumbing fittings during a renovation.
Again, you have this situation where a client goes to the construction company for all of the little jobs rather than seeking out various businesses. There’s no substitute for convenience – and it also means that projects get completed in shorter time frames, which is another benefit for the client.
The Days Of One Dimensional Construction Businesses Are Over
Looking at the examples above, it’s clear that one-dimensional construction companies won’t cut it anymore. Businesses need to expand and reach different clients with a wider diversity of services.
It all comes down to the tools a construction company uses to provide these services. We’ll see a higher investment in AI tools, agricultural tools, and plumbing tools from these businesses in the near future.
Additionally, more time and money will be spent on training construction employees to become competent at these additional tasks. Funnily enough, this also benefits the business as it makes it more attractive to employees. Construction staff will stay around for longer because they’re developing new skills.
