Continental’s Automotive Evolution Charges Ahead With Aumovio Branding
The global automotive industry is undergoing a seismic shift, and Continental is right at the heart of it. In a move set to reshape its presence in the market, the German technology giant is renaming its Automotive group sector to Aumovio, a bold step reflecting both legacy and ambition. With an eye firmly on the road ahead, Aumovio embodies Continental’s transformation from a traditional automotive supplier into a future-ready mobility powerhouse.
Pending shareholder approval at the Annual General Meeting on 25 April 2025, the newly minted Aumovio is expected to make its debut on the Frankfurt Stock Exchange by September. This strategic spin-off marks a turning point for the company and the broader automotive landscape.
“We have consistently aligned automotive with future technologies and are picking up on market developments quickly, innovatively and from a strong competitive position. This means that we are consistently on our way to becoming an adaptive automotive powerhouse. Our future brand also reflects this ambition” said Philipp von Hirschheydt, Member of the Executive Board of Continental and CEO of Automotive.
Why the Name Aumovio?
Branding is more than just a label; it’s a statement of intent. With Aumovio, Continental isn’t just launching a new name — it’s rolling out a new vision. The name itself is a fusion of automotive heritage and future-forward motion, suggesting a dynamic blend of automotive and movement with a nod to innovation and digitalisation.
The renaming isn’t just cosmetic. It signals Continental’s sharpened focus on next-generation mobility solutions — from cutting-edge electronic systems to scalable platforms for software-defined vehicles. It’s a name designed to resonate with OEMs, tech partners, and forward-looking policymakers alike.
A Leap Towards Independence
One of the major drawcards of the rebranding is independence. Free from the constraints of a multi-sector corporate structure, Aumovio will gain greater agility, more control over innovation cycles, and sharper market responsiveness.
“As an independent company, we gain significantly more creative power and speed. Aumovio will be characterised by a triad of technologically leading products, a consistent value creation strategy and a global synergetic network, combined with a strong local presence for our customers” added von Hirschheydt.
That triad — innovation, value creation, and synergy — sets the tone for Aumovio’s operational ethos. The company plans to expand aggressively into emerging segments, including autonomous driving, electrification, and connected mobility.
Big Market, Bigger Opportunity
There’s more than branding hype behind this move. According to consultancy Berylls, the value of automotive solutions per vehicle — particularly in the electronic and software arenas — is expected to grow by 4.7% annually until 2029. This growth rate is significantly faster than that of overall vehicle production, a trend confirmed by data from S&P Global Mobility.
That means the pie is getting bigger, especially in high-tech areas like:
- Software-defined vehicle platforms
- Advanced driver-assistance systems (ADAS)
- In-vehicle infotainment and digital cockpits
- Smart braking and comfort systems
With around 92,000 employees and 2024 sales of approximately €19.4 billion, Aumovio isn’t exactly starting from zero. It enters the race with a full tank and decades of engineering experience under the bonnet.
What Aumovio Brings to the Table
Aumovio’s strength lies in its technical diversity. Its portfolio stretches across a wide range of mobility solutions that are rapidly becoming the backbone of tomorrow’s vehicles. These include:
- High-resolution sensor technology
- Advanced human-machine interface (HMI) displays
- Innovative braking systems integrated with smart software
- Comfort and safety systems with AI-driven features
Moreover, Aumovio boasts deep competence in embedded software, vehicle architecture, and system integration — crucial pillars in the software-defined vehicle (SDV) era. These solutions are central not only to premium vehicle brands but increasingly to mid-range and commercial fleets looking to future-proof their offerings.
Continental’s Broader Mission
While Aumovio charges ahead, Continental continues to evolve as a diversified tech company. With origins dating back to 1871, the firm has spent over 150 years shaping mobility. Its reach extends far beyond the automotive world into sectors like machinery, smart infrastructure, and transport logistics.
In 2024 alone, Continental reported global sales of €39.7 billion and employed around 190,000 people across 55 countries. The group’s overarching mission is to develop sustainable, intelligent, and affordable mobility solutions. That vision is perfectly aligned with the direction Aumovio is taking.
Strategic Positioning in the Software-Defined Era
The automotive industry is rapidly shifting towards the software-defined vehicle — a concept that treats the car as an evolving digital product. In this space, Aumovio is already positioned as a major contender.
The company’s scalable architecture platforms and over-the-air (OTA) software update capabilities make it a preferred partner for global OEMs racing to transition from hardware-first to software-centric development models.
As vehicles become more like smartphones on wheels, Aumovio’s role as an enabler of these digital experiences becomes increasingly pivotal. From cloud connectivity to in-car app ecosystems, its technologies will power the user experiences of the next decade.
Eyes on Global Markets
Despite being headquartered in Germany, Aumovio’s ambitions are anything but local. The firm is set to build on its already strong presence in Asia, North America, and Europe by tailoring offerings to regional demands while leveraging its global innovation network.
This includes:
- Collaborating with local governments on smart city infrastructure
- Partnering with universities and research centres for advanced mobility research
- Localising production to meet unique regional requirements
By balancing global synergies with on-the-ground agility, Aumovio is set to deliver on its promise of proximity to customers without compromising on innovation.
Shifting Gears with Confidence
As Continental ushers in a new chapter with Aumovio, it does so with clarity, courage, and a keen eye on the road ahead. The move isn’t just about a new name or stock listing. It’s a strategic transformation aimed at taking pole position in a fast-changing mobility landscape.
The race to redefine how we move has already begun. With Aumovio, Continental is not only staying in the race — it’s looking to lead the pack.
