Branding is becoming increasingly important across global construction, infrastructure and industrial technology, influencing how projects are visualised, coordinated, delivered and managed over time.
In focus
From planning and design to field execution and asset management, this topic sits at the centre of digital change across the built environment, helping teams improve visibility, accuracy, coordination and long-term performance.
Can off-the-shelf illustration libraries support a coherent brand system, or do you always need fully custom illustration? Designers and marketers wrestle with this quest...
The rapid adoption of generative AI has already reshaped how work gets done across construction, infrastructure, transport and industrial technology. Tasks that once abso...
Hitachi Construction Machinery Co., Ltd. (HCM) has announced a landmark transformation, rebranding itself as LANDCROS from April 2027. This bold shift signals more than a...
Branded products should not be relegated to drawers or behind desks. Promotional gifts need to be more than just a logo and must be useful in day-to-day life to make a la...
The global automotive industry is undergoing a seismic shift, and Continental is right at the heart of it. In a move set to reshape its presence in the market, the German...
Holcim UK has emerged as a new force in the sustainable construction landscape following the rebrand from Aggregate Industries. This strategic transformation underscores...
The Construction Equipment Association (CEA), a stalwart in representing the UK’s construction equipment industry since 1942, has recently unveiled a refreshed bran...
In a strategic move reflecting its broadened scope and ambition, Jensen Precast has rebranded as Jensen Infrastructure. This evolution signifies the company’s expan...
In a bold move symbolising a fresh chapter in its evolution, Keltbray Infrastructure Services Limited (KISL) has rebranded as AUREOS. This transformation marks a pivotal...
SteelPhalt™, a division of Harsco Environmental, has unveiled a striking new brand identity, cementing its role as a leader in sustainable roadmaking solutions. Wi...
Following the acquisition of CHAS by Veriforce in January 2023, CHAS has announced its company brand name will becomeΒ βVeriforce CHASβ, reflecting its position as a key p...
Hyundai Construction Equipment is introducing a new global brand name and corporate identity, building upon the companyβs reputation as an innovative, high technology sol...
Oxbotica, the autonomous vehicle software developer, has today announced the company has changed its name to Oxa, effective immediately. The rebranding marks the next sta...
The race to electrify construction equipment is merely the first skirmish in a longer β bigger β campaign to redefine how machines are designed, operate and look, says se...
On 18th January 2023, it was announced that the familiar brand of orange construction equipment known as Doosan would now be called DEVELON throughout the world. Under th...
Doosan Bobcat, Inc., a company within Doosan Group, has announced its global branding strategy to create business and growth opportunities for the Doosan Bobcat product p...
Castrol, a global leader in lubricants, part of the bp group, today unveils its refreshed brand, including an updated look and feel. The brand refresh is aimed at better...
The familiar brand of orange construction equipment known as Doosan will now be called DEVELON throughout the world. Under the new brand name, the company will continue p...
WAE Technologies – formerly named Williams Advanced Engineering – has today unveiled its new corporate branding, alongside an updated logo and name. This foll...
Doosan will introduce the companyβs new global brand and logo, as well as several new products at CONEXPO-CON/AGG 2023 from 14-18 March 2023 in Las Vegas, Nevada, USA. Th...
BCM Construction has announced an organisational re-structure, launching itself with a new brand and identity becoming part of the Enable Group. The changes come as the s...
AUSA, the manufacturer of compact all-terrain industrial vehicles, was back at bauma again, the world’s largest construction sector trade show, which was held in Mu...
Ever wondered what goes into launching a new brand? Jacqueline Reid, who led the team behind the award-winning Rokbak rebranding project, reflects on a successful first y...
Rokbak employees are celebrating after winning two prestigious industry awards. The company bagged awards in both Marketing and the Young Person of the Year categories of...
At the Ordinary and Extraordinary Shareholdersβ Meeting, shareholders, almost unanimously approved the resolution to change the companyβs name from Total to TotalEnergies...
As the UK government negotiates new trade deals in markets across the globe, research1 from Barclays Corporate Banking released today reveals how British exporters can be...
General Motors is debuting a new marketing campaign as part of the companyβs comprehensive efforts to accelerate mass adoption of electric vehicles. The βEverybody Inβ ca...
Kia has revealed its new corporate logo and global brand slogan that signify the automakerβs bold transformation and all-new brand purpose. The introduction of the new lo...
Hydraulic skidding equipment manufacturer Hydra-Slide Ltd. has unveiled a new brand image and website. The concept was developed in collaboration with Chicago-based brand...
In response to ever-increasing market demand for performance and sustainability, the LafargeHolcim family of companies in the US has rebranded its portfolio of blended ce...
βTake the Best that Exists and Make it Betterβ. Since these words were spoken by the marque’s co-founder, Sir Henry Royce, Rolls-Royce has experienced evolutionary...
Signifying the ongoing evolution and rapid transformation of its growing mining product offerings, Komatsu today announced plans to rebrand its underground hard rock equi...
Caterpillar machines, engines, generator sets and work tools will soon have a new look. The company is replacing the current βPower Edgeβ caterpillar trade dress (Cat tra...
The National Joint Utilities Group (NJUG) β the trade association for utilities and their contractor partners on street works issues β has today become Street Works UK. S...
Aspin Group has unveiled a new corporate identity as part of ambitious growth plans to double turnover to reach Β£85m by 2020. The changes will see the specialist provider...
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
