Aspin Group rebrands to support ambitious growth plans
Aspin Group has unveiled a new corporate identity as part of ambitious growth plans to double turnover to reach £85m by 2020.
The changes will see the specialist provider of high-quality geotechnical, civil, foundation and structural engineering solutions amalgamate its eight companies and five brands under Aspin Ltd.
The structure of the company will also change, to allow for full integration of all areas of the business and to harness the internal expertise and experience in the rail, highway and infrastructure sectors.
Russell Ward, CEO of Aspin Ltd, said: “This is a major step forward in positioning Aspin as the number one provider of specialist geotechnical, civil, foundation and structural engineering solutions. There are tremendous growth opportunities in each of our key sectors and as one Aspin we are confident that we can build on our strong foundations to achieve our ambitious turnover target.”
Russell Ward was appointed by private equity firm LDC in March this year in order to realise the 2020 vision for the organisation. With strong track-record leading large-scale organisations such as Cape and Motherwell Bridge, Ward has a wealth of experience in organisational transformation and business growth.
The new company structure has been designed to focus around the company’s four pillars of technical excellence; engineered solutions, consulting & design, foundations & piling, and inspections & investigations.
Ward continues: “We’re committed to becoming trusted partners for all of our clients and delivering technical and operational excellence across all areas of the business. This evolution of our brand marks the beginning of an incredibly exciting period for the company. The changes we have made will put us in prime position to grow our business over the coming years by delivering quality and innovation from the ground up.”