GHH and BIA form strategic alliance to dig deeper in Africa
The manufacturer of machinery for mining and tunnelling GHH Group has expanded its presence in the African market significantly in just one stroke. The new strategic partnership agreement with BIA practically adds more than 1000 employees to GHH’s sales and service resources.
With its loaders, dump trucks, drill rigs, roof bolters and numerous special-purpose utility vehicles, GHH Group is growing its footprint in new geographical locations. The company counts among the world’s leading suppliers not only of machines, but also of the associated services – which are becoming increasingly important.
BIA operates in more than 20 countries across Central and West Africa, as well as in Europe. The independent family owned group has been on the market since 1902. It is recognised by its customers for its quality products and services covering all customers’ needs for the mining and quarry, construction, industry, transport and energy sectors. From capital equipment to technical service with state-of the art facilities close to customers’ operations, BIA provides a full set of services to provide its customers with a complete solution.
From 2021, BIA will include large parts of the GHH equipment range in their supply and service program. This expanded offering creates great potential for both companies, with robust reliable products from GHH as well as the extensive skill, experience and footprint of BIA.
Territorially, the focus is on West and Central Africa, covering countries such as Mauritania, Senegal, Mali, Guinea, Sierra Leone, Ivory Coast, Liberia, Ghana, Burkina Faso, Niger, Cameroun, Chad, Central Africa Rep, Congo Rep, DRC, Zambia, Rwanda and Burundi. GHH has always handled the rest of the continent through its subsidiary in South Africa, which also manufactures vehicles, and through Zimbabwe Mine Machines and it’s international team.
In the field of mining machinery, GHH put themselves in an unrivalled position with BIA and on the flipside BIA is now able to offer a significantly increased product portfolio to its customers. According to market observers, this partnership enhances the offering for both companies, who can now reach and serve customers better than ever before. For more information, visit GHHrocks.com and BIAgroup.com on the Internet.