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SteelPhalt Pioneering a Greener Future with a Bold Rebrand

Posted by Anthony Davis
|Date: November 26, 2024

SteelPhalt Pioneering a Greener Future with a Bold Rebrand

SteelPhalt Pioneering a Greener Future with a Bold Rebrand SteelPhalt™, a division of Harsco Envir ...

SteelPhalt Pioneering a Greener Future with a Bold Rebrand SteelPhalt™, a division of Harsco Environmental, has unveiled a striking new brand identity, cementing its role as a leader in sustain ...

November 26, 2024
| by Anthony Davis

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CHAS rebrands after acquisition to Veriforce CHAS

Posted by Anthony Davis
|Date: December 18, 2023

CHAS rebrands after acquisition to Veriforce CHAS

CHAS rebrands after acquisition to Veriforce CHAS Following the acquisition of CHAS by Veriforce in Janua ...

CHAS rebrands after acquisition to Veriforce CHAS Following the acquisition of CHAS by Veriforce in January 2023, CHAS has announced its company brand name will become ‘Veriforce CHAS’, reflecting its ...

December 18, 2023
| by Anthony Davis

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Hyundai unveils new HD Hyundai CE branding

Posted by Anthony Davis
|Date: June 03, 2023

Hyundai unveils new HD Hyundai CE branding

Hyundai unveils new HD Hyundai CE branding Hyundai Construction Equipment is introducing a new global bra ...

Hyundai unveils new HD Hyundai CE branding Hyundai Construction Equipment is introducing a new global brand name and corporate identity, building upon the company’s reputation as an innovative, high t ...

June 03, 2023
| by Anthony Davis

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Oxbotica expands globally and rebrands as Oxa

Posted by Anthony Davis
|Date: May 31, 2023

Oxbotica expands globally and rebrands as Oxa

Oxbotica expands globally and rebrands as Oxa Oxbotica, the autonomous vehicle software developer, has to ...

Oxbotica expands globally and rebrands as Oxa Oxbotica, the autonomous vehicle software developer, has today announced the company has changed its name to Oxa, effective immediately. The rebranding ma ...

May 31, 2023
| by Anthony Davis

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Construction Equipment brands struggle to be the best

Posted by Anthony Davis
|Date: May 22, 2023

Construction Equipment brands struggle to be the best

Construction Equipment brands struggle to be the best The race to electrify construction equipment is mer ...

Construction Equipment brands struggle to be the best The race to electrify construction equipment is merely the first skirmish in a longer – bigger – campaign to redefine how machines are designed, o ...

May 22, 2023
| by Anthony Davis

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DEVELON unveils first branded Machines at Conexpo

Posted by Anthony Davis
|Date: March 16, 2023

DEVELON unveils first branded Machines at Conexpo

DEVELON unveils first branded Machines at Conexpo On 18th January 2023, it was announced that the famili ...

DEVELON unveils first branded Machines at Conexpo On 18th January 2023, it was announced that the familiar brand of orange construction equipment known as Doosan would now be called DEVELON throughou ...

March 16, 2023
| by Anthony Davis

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Doosan Bobcat announces new Global Brand Strategy

Posted by Anthony Davis
|Date: March 10, 2023

Doosan Bobcat announces new Global Brand Strategy

Doosan Bobcat announces new Global Brand Strategy Doosan Bobcat, Inc., a company within Doosan Group, has ...

Doosan Bobcat announces new Global Brand Strategy Doosan Bobcat, Inc., a company within Doosan Group, has announced its global branding strategy to create business and growth opportunities for the Doo ...

March 10, 2023
| by Anthony Davis

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Castrol updates branding to reflect changing needs of customers

Posted by Anthony Davis
|Date: February 28, 2023

Castrol updates branding to reflect changing needs of customers

Castrol updates branding to reflect changing needs of customers Castrol, a global leader in lubricants, p ...

Castrol updates branding to reflect changing needs of customers Castrol, a global leader in lubricants, part of the bp group, today unveils its refreshed brand, including an updated look and feel. The ...

February 28, 2023
| by Anthony Davis

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Doosan Construction Equipment rebrands as DEVELON

Posted by Anthony Davis
|Date: January 18, 2023

Doosan Construction Equipment rebrands as DEVELON

Doosan Construction Equipment rebrands as DEVELON The familiar brand of orange construction equipment kno ...

Doosan Construction Equipment rebrands as DEVELON The familiar brand of orange construction equipment known as Doosan will now be called DEVELON throughout the world. Under the new brand name, the com ...

January 18, 2023
| by Anthony Davis

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Williams Advanced Engineering rebrands to WAE Technologies

Posted by Anthony Davis
|Date: January 03, 2023

Williams Advanced Engineering rebrands to WAE Technologies

Williams Advanced Engineering rebrands to WAE Technologies WAE Technologies - formerly named Williams Adv ...

Williams Advanced Engineering rebrands to WAE Technologies WAE Technologies - formerly named Williams Advanced Engineering - has today unveiled its new corporate branding, alongside an updated logo an ...

January 03, 2023
| by Anthony Davis

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Doosan to introduce new Global Brand and products at CONEXPO CONAGG

Posted by Anthony Davis
|Date: December 18, 2022

Doosan to introduce new Global Brand and products at CONEXPO CONAGG

Doosan to introduce new Global Brand and products at CONEXPO CONAGG Doosan will introduce the company’s n ...

Doosan to introduce new Global Brand and products at CONEXPO CONAGG Doosan will introduce the company’s new global brand and logo, as well as several new products at CONEXPO-CON/AGG 2023 from 14-18 Ma ...

December 18, 2022
| by Anthony Davis

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BCM Construction realigns and rebrands to The Enable Group

Posted by Anthony Davis
|Date: November 14, 2022

BCM Construction realigns and rebrands to The Enable Group

BCM Construction realigns and rebrands to The Enable Group BCM Construction has announced an organisation ...

BCM Construction realigns and rebrands to The Enable Group BCM Construction has announced an organisational re-structure, launching itself with a new brand and identity becoming part of the Enable Gro ...

November 14, 2022
| by Anthony Davis

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AUSA introduced Electric Vehicle range and new branding at bauma

Posted by Anthony Davis
|Date: November 08, 2022

AUSA introduced Electric Vehicle range and new branding at bauma

AUSA introduced Electric Vehicle range and new branding at bauma AUSA, the manufacturer of compact all-te ...

AUSA introduced Electric Vehicle range and new branding at bauma AUSA, the manufacturer of compact all-terrain industrial vehicles, was back at bauma again, the world's largest construction sector tra ...

November 08, 2022
| by Anthony Davis

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From Terex Trucks to Rokbak – A year of rebranding

Posted by Anthony Davis
|Date: October 31, 2022

From Terex Trucks to Rokbak – A year of rebranding

From Terex Trucks to Rokbak - A year of rebranding Ever wondered what goes into launching a new brand? Ja ...

From Terex Trucks to Rokbak - A year of rebranding Ever wondered what goes into launching a new brand? Jacqueline Reid, who led the team behind the award-winning Rokbak rebranding project, reflects on ...

October 31, 2022
| by Anthony Davis

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Rokbak wins two CeeD Industry Awards for their global rebrand campaign

Posted by Anthony Davis
|Date: March 02, 2022

Rokbak wins two CeeD Industry Awards for their global rebrand campaign

Rokbak wins two CeeD Industry Awards for their global rebrand campaign Rokbak employees are celebrating a ...

Rokbak wins two CeeD Industry Awards for their global rebrand campaign Rokbak employees are celebrating after winning two prestigious industry awards. The company bagged awards in both Marketing and t ...

March 02, 2022
| by Anthony Davis

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Total initiates strategic rebrand to TotalEnergies

Posted by Anthony Davis
|Date: June 23, 2021

Total initiates strategic rebrand to TotalEnergies

Total initiates strategic rebrand to TotalEnergies At the Ordinary and Extraordinary Shareholders’ Meetin ...

Total initiates strategic rebrand to TotalEnergies At the Ordinary and Extraordinary Shareholders’ Meeting, shareholders, almost unanimously approved the resolution to change the company’s name from T ...

June 23, 2021
| by Anthony Davis

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Made in Britain brand adds £3.5 billion a year to UK exports

Posted by Anthony Davis
|Date: March 19, 2021

Made in Britain brand adds £3.5 billion a year to UK exports

Made in Britain brand adds £3.5 billion a year to UK exports As the UK government negotiates new trade de ...

Made in Britain brand adds £3.5 billion a year to UK exports As the UK government negotiates new trade deals in markets across the globe, research1 from Barclays Corporate Banking released today revea ...

March 19, 2021
| by Anthony Davis

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GM rebrands to promote a zero-emissions Everybody In Future

Posted by Anthony Davis
|Date: January 09, 2021

GM rebrands to promote a zero-emissions Everybody In Future

GM rebrands to promote a zero-emissions Everybody In Future General Motors is debuting a new marketing ca ...

GM rebrands to promote a zero-emissions Everybody In Future General Motors is debuting a new marketing campaign as part of the company’s comprehensive efforts to accelerate mass adoption of electric v ...

January 09, 2021
| by Anthony Davis

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Kia unveils new branding to ignite a bold transformation

Posted by Anthony Davis
|Date: January 06, 2021

Kia unveils new branding to ignite a bold transformation

Kia unveils new branding to ignite a bold transformation Kia has revealed its new corporate logo and glob ...

Kia unveils new branding to ignite a bold transformation Kia has revealed its new corporate logo and global brand slogan that signify the automaker’s bold transformation and all-new brand purpose. The ...

January 06, 2021
| by Anthony Davis

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Hydra-Slide rebrand to focus on growth

Posted by Anthony Davis
|Date: November 09, 2020

Hydra-Slide rebrand to focus on growth

Hydra-Slide rebrand to focus on growth Hydraulic skidding equipment manufacturer Hydra-Slide Ltd. has unv ...

Hydra-Slide rebrand to focus on growth Hydraulic skidding equipment manufacturer Hydra-Slide Ltd. has unveiled a new brand image and website. The concept was developed in collaboration with Chicago-ba ...

November 09, 2020
| by Anthony Davis

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