TomTom and smart Navigating the All-Electric Driving Revolution
In the ever-evolving landscape of electric vehicles (EVs), one partnership is powering ahead to redefine the driving experience. TomTom, the globally recognised authority in location technology, has joined forces with smart—the innovative, all-electric vehicle brand—to deliver an enhanced full-stack navigation solution across smart’s new generation of SUVs.
This strategic collaboration positions both companies at the vanguard of future mobility, promising drivers not just cutting-edge technology, but real, everyday convenience on the road.
When the news broke, it sent ripples across the automotive world. TomTom’s sophisticated navigation will now sit at the heart of smart’s infotainment systems in the flagship #1, #3, and #5 models. For drivers, this spells real-time traffic insights, advanced hazard alerts, and a leap towards stress-free journeys, no matter where they travel.
Smart Navigation for Smart Drivers
There’s more to this partnership than meets the eye. Today’s drivers expect far more than basic route guidance. Enter TomTom’s robust suite of features: real-time updates on traffic jams, road closures, local hazards, and dynamic rerouting that keeps frustration at bay. The impact is immediate and tangible—safer, smoother commutes and adventures alike. As TomTom’s SVP Sales, Benoit Joly, put it: “We are thrilled to partner with smart to enhance their new generation of zero-emission electric vehicles with our advanced mapping and location data. We’ve optimized the infotainment system to provide a seamless navigation solution, combining our high-precision maps and real-time travel insights to deliver a great EV experience.”
For smart, it’s all about delivering on its vision of zero-emission, connected mobility. Yang Jun, Global CTO at smart, emphasised: “TomTom’s leadership in navigation technology perfectly complements smart’s commitment to delivering premium, electric, and connected vehicles. By incorporating real-time traffic data, EV charger availability, and individual driving styles, we ensure our drivers have access to optimal charging stops and seamless route adjustments, making electric driving even more convenient and enjoyable.”
EV Services that Make a Difference
Long gone are the days when range anxiety plagued every electric driver. TomTom’s advanced EV services are built into the smart line-up, enabling seamless journey planning even on cross-country road trips. The system offers precise mapping of charging stations, up-to-date charger availability, and route suggestions that factor in battery level and driving habits.
This isn’t just a step forward for navigation; it’s a leap for the entire EV ecosystem. By integrating speed limit information that meets European standards (ISA) and EuroNCAP safety regulations, TomTom’s Advanced Driver Assistance Systems (ADAS) maps turn every trip into a safer, more efficient drive. Drivers are empowered with instant updates on speed limits, keeping them compliant and confident, even in unfamiliar territory.
Technology That Learns With You
Personalisation is the name of the game. Thanks to TomTom’s technology, smart’s infotainment system isn’t static; it learns and adapts to individual preferences. As users drive, the navigation platform refines its recommendations—pinpointing the best charging spots and rerouting in real time based on traffic, personal schedules, and even past journeys. The more you drive, the smarter it gets.
But let’s not forget what’s happening under the bonnet. smart’s trio of SUVs—the #1, #3, and all-new #5—showcase the brand’s ambitions in the premium, mid-size electric SUV market. With Mercedes-Benz Global Design steering the aesthetics and the smart R&D team driving engineering, these vehicles are crafted to deliver not just performance, but panache.
A Smart, Connected Ecosystem
TomTom isn’t merely content to provide maps; they’re on a mission to create the world’s smartest map. Their extensive location data, APIs, and SDKs don’t just benefit drivers—they empower businesses, developers, and entire cities to innovate and operate more efficiently. With a global footprint and over 3,600 employees headquartered in Amsterdam, TomTom’s reach is as impressive as its ambition.
For over thirty years, TomTom has shaped the way we move. From humble beginnings in the 90s to today’s high-tech mobility solutions, their legacy is built on empowering progress—making it possible for dreamers and doers to push the boundaries of transport.
smart: Pioneering Urban Mobility
Let’s take a moment to reflect on smart’s journey. Established officially in 2019, smart embodies a forward-looking “China-Europe, dual home” strategy, blending global reach with local expertise. Its brand renewal and “open your mind” philosophy underline a commitment to innovation, diversity, and a willingness to challenge convention.
The introduction of the #1, #3, and #5 SUVs marks more than a model launch—it signals smart’s intent to sprint ahead in the competitive electric SUV segment. While the Mercedes-Benz design DNA is evident in every line and contour, smart’s core remains a relentless focus on making electric mobility both accessible and aspirational.
A Glimpse at the Road Ahead
This collaboration isn’t simply about technology; it’s about trust, vision, and a shared desire to revolutionise how we move. With TomTom’s navigation as a guiding force and smart’s bold product strategy, drivers are stepping into a new era where technology anticipates every need, every turn, and every challenge.
Industry watchers will be keeping an eye on how this partnership continues to evolve, particularly as smart expands its presence in global markets and TomTom fine-tunes the data-driven backbone of future mobility.
Onwards and Upwards: Driving Change Together
In a world where every journey counts, TomTom and smart are showing what’s possible when cutting-edge technology meets daring ambition. With their eyes firmly on the horizon, both brands are committed to making electric driving not just a viable option, but the preferred choice for a new generation of motorists.
As innovation gathers pace and roads become smarter, one thing’s for certain—the future of mobility is already here, and it’s looking remarkably bright.
