Rebranding in Construction and Infrastructure

Rebranding is becoming increasingly important across global construction, infrastructure and industrial technology, influencing how projects are visualised, coordinated, delivered and managed over time.

In focus

From planning and design to field execution and asset management, this topic sits at the centre of digital change across the built environment, helping teams improve visibility, accuracy, coordination and long-term performance.

From Terex Trucks to Rokbak – A year of rebranding

Posted by Anthony Davis

|October 31, 2022

From Terex Trucks to Rokbak - A year of rebranding

Ever wondered what goes into launching a new brand? Jacqueline Reid, who led the team behind the award-winning Rokbak rebranding project, reflects on a successful first y...

Weekly Spot Prices - 17 Apr 2026

Indicative weekly spot prices for 60/70 grade. Actual delivered costs vary by packaging, logistics and duties.

Region	USD/tonne	Trend
Middle East · FOB (drums)	585	▲
Europe · Delivered	520	▲
Asia · Delivered (bulk)	495	▲
USA · Bulk	430	▲

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Rebranding in Construction and Infrastructure

In focus

From Terex Trucks to Rokbak – A year of rebranding

Rebranding in Construction and Infrastructure

In focus

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