Trackunit’s Customer-Driven Innovation is Redefining Construction Technology
“When you put the customer’s voice at the heart of your business, you don’t just meet expectations—you raise the bar for an entire industry.” That’s the prevailing philosophy at Trackunit, a company at the vanguard of eliminating downtime in construction through smart technology.
Sitting down with Soeren Brogaard, CEO of Trackunit, it’s clear the company’s mission goes far beyond just selling digital solutions. It’s about forging partnerships that deliver genuine value, keeping the end-user firmly in focus, and tackling some of the industry’s thorniest challenges head-on.
The Customer Comes First—No Gimmicks, Just Results
Soeren doesn’t mince his words: “There’s nothing cosmetic about our customer partnerships. We’re on the ground, regularly visiting sites and inviting customers to our hubs, listening to their stories, understanding the headaches they face, and co-developing solutions.” This hands-on approach gives Trackunit an unvarnished look at the realities of today’s construction sector—from talent shortages and digital transformation hurdles, to the maze of shifting regulations and the growing demands around data privacy and investment.
He continues: “Our customers shape our products. It’s their input that’s directly steered the development of solutions like Access Management, Emissions Reporting, and our IrisX data platform. Their trust and feedback are the compass by which we navigate.”
This tight feedback loop, blending human insight with technical expertise, is exactly what’s driving innovation in Trackunit’s offerings. In 2025, construction is more technologically equipped than ever, and companies like Trackunit are ensuring that technology solves real-world problems—not just theoretical ones.
Tackling Complexity in a Rapidly Changing Landscape
No one said the digital transition would be easy. For many construction professionals, the pace of change—especially around artificial intelligence—can feel like a double-edged sword. As Soeren puts it: “There’s an understandable ambiguity around new technology, especially AI. The stakes are high. If you get your tech strategy wrong, the impact on your business can be profound, both financially and operationally. But get it right, and you’re catapulted to the front of the industry’s learning curve.”
Trackunit’s answer to this challenge is IrisX, its flagship data platform. The aim? To manage and even accelerate complexity rather than get buried under it. Soeren explains: “IrisX doesn’t just help our partners make sense of complexity—it helps them turn it into a competitive advantage. With the power of AI, businesses can move from decision to impact up to 20 times faster. That’s transformative.”
What does this look like on the ground? For one, it means construction companies are better equipped to allocate resources, justify tech investments, and embrace digital workflows with greater confidence and speed. Ultimately, IrisX isn’t about technology for technology’s sake—it’s about delivering tangible outcomes that drive the business forward.
From Jobsite to Boardroom: Real-World Impact, Measured in Minutes
Of course, innovation isn’t confined to the boardroom. Trackunit’s Bluetooth-enabled Network solution, powered by the robust Trackunit Raw IoT device, is making a tangible difference on over 100,000 jobsites worldwide. For original equipment manufacturers (OEMs), the implications are immediate: a real-time window into their equipment’s health, usage, and security, right down to the smallest tool on site.
Soeren paints a vivid picture: “Imagine being able to spot when a machine needs maintenance before it breaks down. Or having the ability to track a tool across an entire fleet, reducing theft and improving safety by ensuring only certified staff operate specific equipment. This isn’t just a marginal gain—it’s a step change in how sites are managed.”
The outcome? Fewer delays, sharper project management, improved compliance, and—crucially—lower emissions thanks to better asset utilisation. The ripple effect extends well beyond operational efficiency. By keeping downtime at bay and streamlining site logistics, construction companies are also enhancing their reputation for reliability and sustainability.
Bringing Remote Assets Into the Digital Fold
Not every machine sits in a bustling city site. Many specialist OEMs operate equipment in remote, inhospitable locations. For these heavy hitters—think generators, pumps, or compressors—connectivity has always been a challenge. Now, Trackunit is closing that gap. Through its platform, even the most remote assets become ‘fully visible’ at the touch of a button.
According to Soeren: “When you can see every piece of equipment on a single dashboard, regardless of where it’s deployed, you unlock a whole new level of performance. That’s what Trackunit is making possible for our partners.”
It’s not just about collecting data, but turning it into actionable intelligence that feeds back into the business—driving smarter decisions, improving return on investment, and safeguarding capital assets against loss or misuse.
Building a Resilient, Adaptive Ecosystem
The future of construction tech won’t be built on rigid systems or closed platforms. Instead, the sector’s leaders are betting on flexible, adaptive ecosystems—environments where partnerships, feedback, and new ideas are the fuel for progress.
Soeren is adamant: “We’re not just deploying technology for technology’s sake. Our partners’ voices are embedded in the DNA of our platform. That’s why we’re seeing such strong traction from OEMs who’ve contributed to IrisX’s development from day one.”
With political and economic headwinds shaping global markets, agility is no longer a nice-to-have; it’s a necessity. Trackunit’s collaborative approach, fuelled by workshops, feedback sessions, and an open dialogue with partners, means its platform is designed to evolve as the industry’s needs change. In short, it’s a resilient ecosystem for a volatile world.
The Voice That Drives Progress
If there’s one constant in construction, it’s change. And as the industry stares down the barrel of digital transformation, the companies that listen hardest to their customers are the ones best positioned to thrive.
Soeren concludes with conviction: “Regardless of what happens in the wider economy, our commitment remains the same—putting the customer voice at the centre of everything we do. That’s how we ensure our solutions stay relevant, impactful, and ahead of the curve.”
As Trackunit looks to the future, one thing is certain: the era of the passive customer is over. In its place, a new model is emerging—one where the customer’s voice doesn’t just shape solutions, but steers the very direction of an industry striving for progress, resilience, and smarter ways of working.
