WD-40 Repair Challenge is Back for 2025 and Bigger than Ever
The WD-40® Brand is once again throwing down the gauntlet to makers, fixers and hands-on heroes with the return of its annual Repair Challenge. Back for 2025, this initiative isn’t just about patching up the old – it’s a call to arms for the passionate few who believe that a smart repair is better than a costly replacement. With a top prize of $5,000, bragging rights, and a platform to showcase your skill, the stakes are high and the rewards even higher.
From now until 14 July 2025, residents across the United States are invited to submit photos or videos of their best repair jobs. Whether it’s an heirloom tool lovingly brought back to life, a vital piece of farm machinery revived from the brink, or even just a clever household fix, every entry has the chance to shine.
Why the Repair Revolution Matters
It’s no secret that we live in a throwaway society. When things break, most people replace them. But a growing number of craftspeople, tinkerers, and professionals are taking a different route. And this is exactly who WD-40 wants to champion.
Erin Bala, vice president of U.S. marketing and Americas innovation at WD-40 Company, puts it perfectly: “In a world where we often choose to buy new rather than repair what we already have, this challenge celebrates the doers who roll up their sleeves repairing, restoring and renovating. They inspire others to reuse, reinvent and be part of a more responsible way to get the Job Done Right®, all while getting the chance to be rewarded for their hard work and ingenuity.”
This challenge isn’t just a contest. It’s a movement.
Simple Steps to a Big Win
Getting involved is refreshingly easy. Here’s how it works:
- Get hands-on: Complete a repair on tools, equipment, machinery or even everyday objects.
- Document your fix: Snap a photo or film a short video of your repair.
- Submit your entry: Upload your project at repair.wd40.com before the deadline.
There’s no purchase necessary, and multiple prizes are up for grabs:
- Grand Prize: $5,000 cash
- Second Place: $3,500
- Third Place: $2,000
- Weekly Sweepstakes: $100 Lowe’s® gift cards
- Fourth Place (4 winners): $500 Lowe’s gift cards
- Fifth Place (3 winners): $250 Lowe’s gift cards
- Sixth Place (13 winners): Exclusive WD-40 Brand Carhartt tool bags
It’s a generous prize pool aimed squarely at recognising both everyday ingenuity and serious craft.
What Makes a Great Entry?
Judges will be looking for more than just the end result. They want to see creativity, resourcefulness, and a touch of storytelling flair. So don’t be shy: explain what broke, how you tackled the issue, and what tools or products helped bring it back to life. Bonus points for quirky fixes or sustainable thinking.
And yes, WD-40® products can play a part, but they’re not mandatory.
A Name Synonymous with Getting the Job Done Right
Most households and work sites have at least one blue-and-yellow can within arm’s reach. But WD-40 is more than just a squeak-stopper – it’s become a symbol of practical problem-solving across industries.
From automotive garages to massive industrial sites, the brand’s expanding line-up of over 30 products continues to support professionals in doing what they do best.
The WD-40 Specialist® line in particular has gained traction in demanding settings like:
- Manufacturing plants
- Construction sites
- Agricultural facilities
- Maintenance depots
These specialist tools cover everything from heavy-duty lubricants and degreasers to rust inhibitors and penetrants. All engineered to keep equipment running smoothly under pressure.
It’s that blend of reliability and innovation that makes WD-40 more than a household name – it’s a workshop staple.
Why Industry Pros Should Take Notice
While the contest might sound like it caters to DIY enthusiasts and garage tinkerers, there’s a huge opportunity here for industry professionals. Contractors, mechanics, engineers, and facilities managers know the value of a good fix. Submitting a clever repair doesn’t just offer the chance to win big – it also puts your skills in the spotlight.
Not to mention, the challenge is a unique team-building opportunity for companies that want to engage their crew in something creative and community-driven. And it might even bring a bit of positive PR to boot.
Sustainability at the Core
The repair challenge also dovetails with a global push toward sustainability. Extending the life of tools and equipment reduces landfill waste, saves resources, and encourages circular thinking. WD-40 is tapping into that philosophy and rewarding those who put it into practice.
This isn’t just about saving money or proving a point – it’s about shifting the mindset of an entire industry. Repairing isn’t just an option. It’s the smarter choice.
A Celebration of Skill and Smarts
In a world obsessed with the new, it takes real guts (and grit) to bring the old back to life. The 2025 WD-40® Repair Challenge is more than a contest. It’s a stage for creative minds and skilled hands to prove that repair is not only possible, but powerful.
From humble home hacks to masterful machinery maintenance, this challenge invites all levels of fixers to join the ranks of those who still believe in the value of doing it right.
For those who live by the motto “if it’s broken, I’ll fix it” – this is your moment.
