Volvo Construction Equipment Crowns Top US Dealer of 2024
In a ceremony packed with applause, recognition, and high expectations for the future, Volvo Construction Equipment (Volvo CE) has named Wood’s CRW as both the 2024 Dealer of the Year and the Uptime Dealer of the Year.
This isn’t just one feather in the cap for the long-standing distributor; it’s two. And it speaks volumes about how this New England-based dealership is shaking up industry norms with unwavering commitment and unmatched service delivery.
A reputation forged over decades
Founded in 1961, Wood’s CRW has steadily built a presence across the Northeast, with locations in Vermont, Massachusetts, New York, and Pennsylvania. For more than a quarter of a century, they’ve flown the Volvo CE flag as a trusted distributor, but 2024 marks a significant milestone.
This year’s Dealer of the Year recognition places Wood’s CRW at the top of Volvo CE’s North American network, celebrating not only high-performance metrics but a robust, customer-first ethos that clearly resonates.
Scott Young, Head of Region North America for Volvo CE, didn’t mince words: “Wood’s CRW has built an impressive culture based on forming strong relationships with their customers. Every team member, regardless of their role, shares a passion for delivering thoughtful equipment solutions focused on customer success.”
That kind of glowing endorsement doesn’t come lightly. It points to something deeper than numbers — a culture that prioritises long-term partnerships, tailored solutions, and fast, effective service.
Why uptime still reigns supreme
Alongside the Dealer of the Year honour, Wood’s CRW also scooped up Volvo’s Uptime Dealer of the Year award. Now, anyone in the construction business knows that machine uptime isn’t just a metric — it’s money. Downtime eats into project timelines, labour efficiency, and ultimately, profitability. And that’s precisely where Wood’s CRW shines.
By fully embracing Volvo’s Service Commitment pledge, the dealership has positioned itself as the benchmark in North America for reliability, service responsiveness, and data-driven maintenance support.
Chris Palmer, President of Wood’s CRW, offered insight into the win: “These awards are a tribute to our team’s efforts to be better each year. It shows that the investments we make in talent, tools, training and technology are paying off through great customer outcomes. We’re proud to accept these awards on behalf of our entire team.”
The Volvo CE dealer philosophy
The annual dealer awards serve as a barometer for Volvo CE’s wider strategy in North America. Rather than merely celebrating sales, these accolades reflect alignment with Volvo’s long-term vision: building a network of partners that deeply understand local markets, deliver seamless support, and act as frontline extensions of the brand.
Agako Nouch, Head of Sales Development at Volvo CE, highlighted the wider impact during the awards presentation: “High-performing dealers like Wood’s CRW demonstrate the Volvo brand promise on the ground, every day. They elevate the customer experience and, in doing so, help us define what next-generation dealership success looks like.”
And it’s worth noting that this isn’t a one-off occurrence. Wood’s CRW has consistently ranked among Volvo CE’s top performers, gradually strengthening its reputation in both fleet management and uptime delivery.
The role of digitalisation and training
At the heart of Wood’s CRW’s success is its embrace of innovation. The dealership has invested significantly in digital diagnostics, connected machine data, and predictive maintenance — tools that help identify potential failures before they become jobsite disasters.
This digital-forward strategy is backed by a comprehensive internal training programme, ensuring that technicians, sales reps, and service staff stay ahead of evolving equipment standards. By bridging the skills gap, they ensure customers benefit from both the technology and the human expertise needed to keep their fleets running smoothly.
From remote diagnostics to real-time machine insights, Wood’s CRW isn’t just reacting to problems — they’re preventing them.
A community-centric model
Perhaps what sets Wood’s CRW apart more than anything else is their regional integration. By maintaining a strong footprint in the Northeast, they’ve built relationships not just with customers, but with local communities and industry stakeholders.
Their business model is refreshingly simple: focus on proximity, familiarity, and quick turnaround. In a world where many dealerships are consolidating and centralising, CRW’s localised strategy makes sure that help is never far away. And customers are clearly responding.
Rising expectations across the board
Volvo CE has been pushing the envelope in machine technology, automation, and hybrid construction solutions — and their dealer network must keep pace. Wood’s CRW has stepped up to that challenge, not just adopting new technologies but championing them.
With the continued roll-out of Volvo ActiveCare, electric construction equipment, and digital fleet management tools, dealers will be playing an even more critical role in educating, onboarding, and supporting customers through this transition.
Dealers like Wood’s CRW are setting a standard others would be wise to follow.
Driving future success
While 2024 may be a standout year, the groundwork has clearly been laid over decades. Wood’s CRW has proven that blending traditional service values with modern innovation is a recipe for both operational excellence and customer loyalty.
And as the construction industry leans into a future shaped by AI, electrification, and integrated data platforms, it’s reassuring to know there are dealerships out there ready to lead the charge.
Award-Winning Service, Built to Last
For Volvo CE, naming Wood’s CRW as both Dealer of the Year and Uptime Dealer of the Year isn’t just about recognising past achievements — it’s about showcasing a forward-thinking partner that truly embodies the brand’s core values.
With deep regional roots, a bold digital mindset, and a relentless focus on customer outcomes, Wood’s CRW is more than a dealership. It’s a case study in what 21st-century construction support should look like.
