Burleson Drives Forward with Iteris Next-Gen Traffic Management Overhaul
The City of Burleson, Texas, is steering its transport future in a bold new direction.
With a fresh $1.7 million contract in hand, Iteris, Inc. – the global leader in smart mobility infrastructure and a proud member of the Almaviva Group – is bringing its high-tech traffic expertise to Burleson’s streets. The aim? To overhaul the city’s traffic management capabilities from the ground up, using cutting-edge technology to keep roads safer, smoother, and smarter.
Rolling Out a Citywide Upgrade
At the heart of this ambitious initiative is the deployment of an Advanced Traffic Management System (ATMS) designed to transform how the city controls and responds to traffic. The one-year project covers everything from system design and construction to the integration of detection sensors and real-time communication infrastructure.
Iteris has already completed the design and build of a new Traffic Management Center (TMC), which serves as the nerve centre for the city’s traffic control strategy. The facility gives traffic engineers and city officials the tools they need to manage flow, tackle congestion, and respond swiftly to incidents across the entire network.
Smarter Sensors, Sharper Insight
A standout feature of the project is the citywide deployment of Iteris’ Vantage Apex® hybrid sensors. These are no ordinary sensors: combining 1080p high-definition video with four-dimensional radar and integrated artificial intelligence, Vantage Apex units deliver unrivalled detection accuracy for vehicles, cyclists, and pedestrians.
These intelligent sensors don’t just detect motion—they interpret it. With tracking and classification built in, the system can distinguish between different types of road users in real time, feeding data back to the TMC for analysis and action. This level of precision allows for a much more responsive traffic management experience.
Installation crews are also fitting out intersections with CCTV cameras, cell modems, ethernet switches, and all the supporting communication tech needed to form a connected, agile infrastructure.
A Turnkey Approach with Tangible Impact
Iteris is delivering the project with a turnkey approach, handling every component from start to finish. From the ground-up construction of the TMC to the last cable laid for communication, the company is applying its streamlined methodology to accelerate results for Burleson.
Steven Bradley, senior vice president of mobility consulting solutions at Iteris, underscored the value of this holistic delivery model: “We’re excited to leverage Iteris’ core services and offerings to help Burleson on this project from inception to completion. Their plan brings together our comprehensive and streamlined approach to furnish the advanced sensor technology, upgraded traffic management system, and complete installation/integration—all things that we’re proud to have dedicated teams for.”
He added: “This turnkey approach delivers on Iteris’ vision to help agencies accelerate the deployment of new technologies to improve mobility. We’re thrilled to bring those teams together to help the city execute their vision to increase efficiency and safety to the travelling public.”
Connecting the Dots with Communication Infrastructure
One often overlooked but vital component of any ATMS is the underlying communication network. In Burleson, Iteris is ensuring that all deployed technologies can talk to one another in real time.
From fibre and wireless connections to edge networking equipment, every element of the system is being configured to guarantee minimal latency and maximum reliability. This setup will allow the TMC to receive immediate updates from intersections, enabling fast responses to congestion, emergency events, or unusual traffic patterns.
Why It Matters for Burleson’s Future
Burleson may be a city of around 50,000 residents, but its vision is anything but small-town. By investing in intelligent infrastructure, Burleson is putting itself ahead of the curve, preparing for continued population growth, increased commuter demand, and the rising complexities of urban traffic.
Once fully implemented, the ATMS will:
- Improve traffic signal timing and reduce vehicle delays
- Enhance pedestrian and cyclist safety at intersections
- Offer real-time visibility for faster emergency response
- Enable data-driven decision-making for city planners
Ultimately, this isn’t just about smarter technology – it’s about a better quality of life for Burleson’s residents and visitors.
Iteris and the Smart Mobility Ecosystem
Iteris isn’t new to the game. As a veteran in intelligent transportation systems (ITS), the company has spent decades shaping mobility solutions for cities and agencies across North America. From smart intersections to cloud-enabled traffic analytics platforms, Iteris offers an extensive portfolio designed to tackle 21st-century transport challenges head-on.
Now part of the Almaviva Group, Iteris is even better positioned to scale its solutions globally, applying data science, AI, and Internet of Things (IoT) technologies to drive sustainable, efficient mobility.
A Step Towards a Connected Future
The Burleson project is a textbook case of how mid-sized cities can leverage innovation to leap forward. Instead of waiting for congestion to worsen or accidents to spike, the city is taking a proactive stance—investing in infrastructure that adapts to real-world behaviour, rather than the other way around.
This move sets a precedent for other municipalities in Texas and beyond. With the success of Iteris’ solution, Burleson is showing that smart mobility isn’t a buzzword—it’s a blueprint.
Staying on the Front Foot
Looking ahead, Iteris’ deployment in Burleson will likely serve as a foundation for further smart city advancements. As new technologies emerge—like connected vehicles and adaptive signal control—the infrastructure now being installed will be able to evolve, rather than needing to be replaced.
In the words of Iteris leadership: “This is just the beginning of what’s possible when cities invest in smart, integrated systems that put people and efficiency first.”
