StreetLight Data and Ford Mobility provide leading Traffic Safety Solutions
StreetLight Data, a leader in Big Data analytics for mobility, and Ford Mobility, Ford Motor Companyโs subsidiary dedicated to solving the worldโs most pressing mobility issues, today announced their collaboration to provide industry-leading, safety solutions for cities, local government agencies, and departments of transportation.
This unique combination of vast data and machine-learning resources offers users the most comprehensive mobility dataset and โsmartโ safety decision tools available today.
The new bundled offering Safety Solutions by StreetLight and Ford Mobility enables customers to achieve a โfull-pictureโ multimode viewpoint of transportation and data-driven safety insights across a state, region, or city to tackle bike, pedestrian, and vehicle safety issues.
Safety Solutions by StreetLight and Ford Mobility is two powerful offerings in one comprehensive solution for maximum impact. Ford Mobilityโs award-winning Safety Insights tool leverages crash data and connected vehicle data around near misses to identify safety hotspots and also helps simulate the estimated impact of potential mitigations.
Paired with StreetLight InSightยฎ, the worldโs first SaaS platform for mobility, with its Multimode subscription (a comprehensive set of bike and pedestrian features), Safety Solutions by StreetLight and Ford Mobility allows users to zero in on opportunities to help reduce serious and fatal crashes, while running further analyses to identify data-driven actions for next steps in investing in traffic safety.
Accessible at streetlightdata.com/safety-solutions, the joint offering features three key pillars, including the ability to:
- Access multiple powerful data sources. Ford Mobilityโs Safety Insights combines crash data, connected vehicle data, and safety countermeasures research. StreetLight InSightยฎ provides travel patterns based on information gathered from multiple sources, like smart phones and navigation devices in connected vehicles, trucks and IoT devices.
- View a comprehensive safety picture. StreetLightโs Multimode Metric and Volume Metric are integrated into Ford Mobilityโs Safety Insights data sources to identify crash hotspots and prioritize countermeasures. StreetLight InSightยฎ helps to dive deeper into those hotspot areas and inform prioritization of safety solutions.
- Evaluate solutions and determine impact. Customers can input cost-to-implement data in Ford Mobilityโs Safety Insights to help scenario plan cost savings and understand crash reduction and time of return predictions โ and run before-and-after studies within StreetLight InSightยฎ to analyze changes in travel behavior.
โSafety Insights combines multiple datasets, including connected vehicle data, in a way that allows transportation planners to quickly sort and filter down to safety events of interest and then simulate the predicted impact of countermeasures for potential implementation,โ said Cal Coplai, Product Owner of Ford Mobilityโs Safety Insights. โThis kind of collation and analysis was previously very time-consuming and often lacked any visual representation to help planners and engineers rapidly identify, analyze and recommend countermeasures for particular safety concerns.โ
โRecent national trends about transportation safety are not positive โ for drivers, pedestrians, or bicyclists. We are thrilled to work with Ford Mobility to help our industry take smart, targeted steps to reduce injuries and fatalities, by prioritizing the right locations,โ said StreetLight CEO Laura Schewel.
