Kubota Drives Innovation and Connectivity at CES 2025
At CES® 2025, Kubota North America unveiled a visionary roadmap for enhancing customer experiences across its entire equipment portfolio.
By integrating cutting-edge connectivity, advanced automation, and diverse powertrain solutions, Kubota demonstrated its commitment to meeting modern challenges with innovative simplicity. The showcase featured state-of-the-art technologies designed to empower residential, agricultural, and construction professionals to tackle their unique needs with unprecedented ease and efficiency.
“What you need to know about Kubota is that we develop solutions with our customers in an innovation cycle that never ends,” said Todd Stucke, President of Kubota Tractor Corporation and Senior Vice President of Kubota North America.
This iterative approach, based on active listening and continuous improvement, is at the heart of Kubota’s philosophy. From precision farming to zero-emission construction, Kubota’s vision promises a future where technology works hand-in-glove with its users.
Agricultural Innovations
Kubota showcased several ground-breaking agricultural technologies, all designed to redefine farming through data-driven precision and sustainability.
- Agri Concept 2.0: This electric tractor offers dual functionality—manual operation when needed or autonomous performance for maximum efficiency. Packed with AI and data analytics, it represents the future of versatile farming equipment.
- Smart Autonomous Sprayer: By leveraging advanced AI and precision sensors, this fully autonomous sprayer identifies pests and applies chemicals with pinpoint accuracy, minimising waste and environmental impact.
- Flash: A cutting-edge imaging tool that provides ultra-detailed plant health data, empowering growers to make targeted decisions for individual crops.
- Smart Robotic Pruner: Merging robotics with machine learning, this device analyses bud and cane positioning to optimise fruiting potential, increasing both yield and precision.
Kubota’s agricultural solutions reflect a commitment to sustainability, efficiency, and profitability—essential for modern farmers navigating an ever-changing landscape.
Construction Innovations
Kubota’s innovations in the construction sector emphasised sustainable and versatile machinery, enabling operations in diverse environments, including residential and urban settings.
- Kubota KX038-4e Electric Excavator: A zero-emissions machine that offers quiet operation, perfect for work at night, indoors, or in areas where noise and air quality are key concerns.
- Hydrogen Engine Genset: Delivering performance comparable to diesel generators but with the advantages of cleaner, quieter hydrogen technology.
These innovations aim to address construction industry demands for greener and more adaptable machinery, without compromising on power or reliability.
Residential Solutions
In the residential segment, Kubota introduced a Smart Autonomous Zero-Turn Mower.
This intelligent lawn care solution uses cooperative technology, enabling multiple machines to collaborate on large tasks. For homeowners or landscaping professionals, it means doing more with less—saving time, investment, and effort.
KATR All-Terrain Robot
Among Kubota’s CES showcase, the KATR stood out as the winner of the CES® Best of Innovation Award in the Industrial Equipment and Machinery category. This four-wheeled, multifunctional robot is a game-changer for both agriculture and construction:
- Adaptive Terrain Management: The KATR maintains a stable cargo deck even on uneven ground, ensuring safety and precision.
- Versatile Operation: Capable of functioning autonomously or remotely, it’s suitable for diverse tasks across industries.
The KATR’s recognition at CES underscores Kubota’s ability to merge innovation with practicality, delivering solutions that redefine the possibilities for autonomous equipment.
The Core of Kubota’s Success
Kubota’s leadership emphasised the importance of customer feedback in driving innovation. Brett McMickell, Chief Technology Officer of Kubota North America, highlighted the role of the Work Loop—a cycle of assessing, analysing, and acting—as fundamental to Kubota’s success.
“The integration of sensors, AI-driven analysis, and robotics makes this loop more seamless and efficient than ever before,” McMickell explained.
This customer-centric approach ensures that Kubota’s products evolve in response to real-world challenges. Testimonials from industry professionals such as Kyle Stumpenhorst of Rural Renovators and Edwin Evers, a professional angler and farmer, showcased the tangible benefits of Kubota’s innovations in diverse applications.
A Global Vision Rooted in Collaboration
With its North American headquarters in Grapevine, Texas, and a global base in Osaka, Japan, Kubota leverages its international footprint to connect talent, resources, and expertise.
This collaboration allows the company to tailor solutions to the unique needs of its markets, ensuring a better quality of life for individuals and society.
Driving Tomorrow’s Possibilities
Kubota’s CES 2025 showcase wasn’t just about unveiling new products—it was a testament to the company’s unwavering commitment to innovation, sustainability, and customer empowerment.
From AI-driven agricultural tools to zero-emission construction equipment, Kubota is shaping a future where technology and humanity work in perfect harmony.
