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Speed down, save lives!
Photo Credit To Andrew Magill

Speed down, save lives!

Speed down, save lives!

Brake, the national road safety charity founded and lead the annual Road Safety Week, which takes place this week, the 20th – 26th November. This year’s theme is Speed Down Save Lives which aims to raise awareness about the dangers of driving too fast.

Vehicles are more powerful than ever before and reach high speeds quickly. We all live busy lives and there is a temptation to speed up in the hope of saving time, but we are increasing the risk to lives!

The ‘Reported road casualties in Great Britain: 2016 annual report’, shows a total of 1,792 people were killed in reported road traffic accidents in Great Britain in 2016 and there are several influences, including speeding. There are also external effects such as the weather, which can influence behaviour (for instance, encouraging/discouraging travel or closing roads) or change the risk on the roads by making the road surface more slippery.

The latest findings from THINK! further highlight the impacts of speeding:

  • Speed is one of the main factors in fatal road accidents
  • The risk of death is approximately four times higher when a pedestrian is hit at 40mph than at 30mph
  • Fatal accidents are four times as likely on rural “A” roads as urban “A” roads

Here’s why it is important to get the message across that ‘Speed Down Saves Lives’:

Clearview Intelligence has been working hard at getting across various messages this year to improve safety and have several case studies which show that the right solution in the right location can significantly reduce speeding.

Their award winning vehicle activated dynamic speed warning solution on the A75, Stranraer to Gretna aims to do just that. In November 2016, Transport Scotland commissioned Clearview Intelligence to conduct speed surveys at twelve locations along the A75 from Stranraer to Gretna Green. The surveys highlighted a recurring problem along the length of the A75 with the 85th percentile speed being unacceptably high, most notably with HGV’s. Scotland TranServ, as the road operator, wished to put in place a solution that would encourage speed compliance and change driver behaviour. Clearview Intelligence provided vehicle count and classification with variable speed awareness and vehicle activated signs (VAS) across six locations that has resulted in increased visibility of the need for speed compliance and a change in driver behaviour. This innovative thinking was recognised as the winner of The Highways Awards – Road Safety Scheme of the Year 2017.

Another solution worked on to combat speeding was the A78 at Fairlie in Scotland. Evidence from traffic surveys identified frequent speeding offences with drivers passing through the village in excess of the 30mph speed limit.  A speed compliance system, integrated with existing traffic signals, was designed and installed by Clearview Intelligence as a UK ‘first’.

Clearview worked with supply chain partners Dynniq Group and Coeval Ltd, to design and install a speed compliance solution which incorporated advanced wireless vehicle speed detection, vehicle speed activated signs and the existing traffic signals. The system slows down road users who persist in driving above the speed limit by intentionally stopping them at the signalised junction. This measure effectively slows their progress through the village and aims to positively influence driver behaviour before an offence occurs. The solution can be widely replicated in urban areas to encourage speed reduction.

Support Road Safety Week and the Brake Charity

It’s clear to see speed reduction solutions can have a dramatic impact on road safety and how by targeting individual stretches of roads that are known to be most dangerous, we could see much reduced road fatality statistics in the near future. Don’t forget to support the Brake Road Safety Week and if you have a road safety improvement challenge, then get in touch and see how we can help you to make journeys easy, efficient and safe.

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Post source : Clearview Intelligence Ltd

About The Author

Anthony has worked in the construction industry for many years and looks forward to bringing you news and stories on the highways industry from all over the world.

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