Finning announces schedule for FINROCK21
Photo Credit To Finning

Finning announces schedule for FINROCK21

Finning announces schedule for FINROCK21

October 21, 2021 will see a one-of-its-kind, immersive event in the virtual space for plant operators, construction professionals and heavy equipment enthusiasts. FINROCK21, a live interactive virtual exhibition hosted by exclusive Caterpillar® distributor Finning UK & Ireland, will feature product walkarounds, interactive showrooms, competitions and content straight from Finning Island.

Alongside the interactive exhibition, FINROCK21 will also be broadcasting FINROCK LIVE! from its very own TV studio, with a variety of interesting topics throughout the day from experts and wider industry influencers. The agenda for the day has now been released, with topics ranging from digital transformation and technology to changing labour needs within the industry.

Finning announces schedule for FINROCK21

Technology is arguably one of the most important topics in all heavy equipment industries, driving change at an unprecedented rate. With the ability to have a considerable impact on both day-to-day operations — machine and operator efficiency and productivity — and long-term planning such as predictive performance and productivity analysis, understanding this technology and how to implement it is key. Several topics at FINROCK LIVE! will touch on this throughout the day, allowing organisations to explore the information needed to unlock their full potential.

One of the most hotly anticipated events on the day is The Great Demolition Debate, which takes the form of a panel discussion. During the debate, FINROCK’s panel of experts, which includes industry leaders from Keltbray, Bradley Demolition and the National Federation of Demolition Contractors (NFDC), will be discussing the hot topics of demolition, such as recycling, and a focus on the latest technology being used in the sector.

Another highlight will be hosted drop-in sessions, in which attendees can get advice real time advice and answers to their questions. These hour-long sessions focus on a variety of topics — from servicing solutions to support business in the morning, to a one stop shop for hydraulic services in the afternoon, all hosted by the experts from Finning and Caterpillar.

“As well as having the opportunity to discover the latest technology and products that Finning, together with our partners Caterpillar, SITECH and Trimble have to offer, FINROCK will give business owners and operators the chance to interact with experts in the field to understand how technology can support their business” said Peter Seaman, Customer Experience and Marketing Manager at Finning UK & Ireland. “The topics throughout the day are centred around companies being able to get the best out of their equipment, as well as discussing some of the key challenges and trends in the industry.

“We are excited to have brought together experts from Caterpillar, SITECH, Finning, and Trimble, together with a number of leading industry figures to consider some of the critical issues we face as a sector. FINROCK has been designed to encourage as much conversation and interaction as possible. We have live question and answer sessions after each TV section, hosted drop-in sessions on a range of topics, and live chat with experts available throughout the day. Furthermore, we have created a networking zone which gives everyone at the event the opportunity to connect and interact. We are keen that FINROCK serves the needs of all our customers, colleagues and industry friends, and hope that the platform creates an open and engaging environment for us to connect.”

Finning announces schedule for FINROCK21

You can see the full agenda for FINROCK LIVE!, being held on Thursday, 21 October and register for your free place at Finning’s unmissable interactive event at

Post source : Finning

About The Author

Anthony has worked in the construction industry for many years and looks forward to bringing you news and stories on the highways industry from all over the world.

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