Hello China, Hello World – Charting a Bold Course for Global Trade in 2025
In a world still reeling from economic shake-ups, shifting geopolitics, and unpredictable market forces, RX Greater China has rolled out an ambitious 2025 campaign theme: “Hello China Hello World – Connect Markets, Expand Horizons.” This is more than a slogan. It’s a blueprint for global engagement, a rallying cry for cross-border cooperation, and a forward-looking vision to rewire how industries collaborate across geographies.
At its core, this campaign underscores RX’s enduring belief in the exhibition sector as a powerhouse for growth and innovation. Despite international trade turbulence, RX is betting big on exhibitions to drive mutual understanding, forge stronger economic ties, and unlock new doors for sustainable development.
“Our mission is to build platforms where dialogue meets action,” RX Global CEO Hugh Jones shared. “Exhibitions lay the foundation for future growth and value creation.”
Exhibitions as Global Bridges
With trade dynamics in flux and old alliances evolving, RX is doubling down on exhibitions as instruments of diplomacy, commerce, and innovation. The “Hello China Hello World 2025” campaign encourages businesses, trade bodies, consulates, media, and other stakeholders to work shoulder to shoulder.
From bilateral meetings to large-scale forums, RX events are becoming fertile ground for:
- Business matchmaking and strategic partnerships
- Cross-industry innovation showcases
- International policy dialogue and market briefings
This isn’t just about trade. It’s about building ecosystems of trust, learning, and opportunity.
Opening Doors for Chinese Enterprises
A significant thrust of RX’s strategy is helping Chinese enterprises go global. Whether it’s entering new markets or strengthening global brand positioning, RX offers a suite of tools to make it happen: high-impact exhibitions, outbound forums, and tech-powered networking opportunities.
Take the 91st China International Medical Equipment Fair (CMEF) for example. Nearly 5,000 exhibitors from over 30 countries descended on Shanghai, transforming the event into a nexus of global medtech collaboration. Attendees from 150+ nations joined discussions on innovation, regulation, and market access via bilateral meetings and RX’s proprietary WeTalk platform.
On the packaging front, WEPACK 2025 turned heads with 138,614 total visits, including 18,806 from overseas. Its Outbound Branding Forum spotlighted how Chinese firms are sharpening their global edge, aligning packaging trends with international consumer expectations.
“Events like WEPACK serve as strategic launchpads,” noted one RX organiser. “They let Chinese companies test waters, refine messages, and forge alliances before taking the full leap abroad.”
A Gateway for Global Enterprises
While helping Chinese firms look outward, RX also acts as a landing pad for global brands eyeing China’s resilient economy. With its complex industrial ecosystem and growing consumer base, China remains a critical market for multinationals across sectors.
RX events enable global players to localise strategies, connect with distributors and customers, and navigate regulatory landscapes with greater confidence. Whether you’re a startup from Berlin or a manufacturing giant from Chicago, RX offers a soft landing in the Middle Kingdom.
“RX’s platforms are invaluable for market entry,” said a European exhibitor at a recent RX event. “From real-time feedback to deep cultural insights, it’s a game-changer.”
Southeast Asia
Recognising Southeast Asia’s explosive potential, RX is making bold moves in the region. With its growing middle class, manufacturing shift, and hunger for tech-driven growth, Southeast Asia is fertile ground for cross-border industrial development.
In 2025, RX Greater China will host three major outbound exhibitions in the region:
- Health Industry Series – ASEAN 2025 (June, Kuala Lumpur): Backed by Malaysia’s Ministry of Health and Medical Device Authority, this debut event will spotlight China’s prowess in medtech, elderly care, and biopharma. Expect robust engagement from Belt and Road participants.
- WEPACK Southeast Asia (July, Indonesia): A tailored version of its China flagship, the Indonesian edition will bring local and Chinese packaging enterprises together for strategic discussions and product showcases.
- RX Huabo Asia Gift Fair-Indonesia (September): Building on RX’s deep consumer insights, this event aims to match gift manufacturers with Southeast Asia’s expanding retail networks.
Earlier this year, RX also led a business delegation to Vietnam, exploring supply chain synergies in the non-ferrous metals sector—a move that points to deeper integration with ASEAN partners.
Smart Tech at Centre Stage
Artificial intelligence is no longer a buzzword—it’s shaping how RX designs, manages, and delivers its exhibitions. From real-time translations and customised itineraries to AI-led matchmaking, technology is personalising and streamlining the exhibition experience.
This tech revolution is also on full display at RX’s shows. At the 91st CMEF, visitors witnessed the global premiere of an AI-powered robotic orthopaedic surgeon, hosted within the “AI+ Innovation Series.” Similarly, the “Medical Robotics Pavilion” illustrated how China’s healthcare future is leaning into smart automation.
Looking ahead, NEPCON China 2025 is set to be a showcase of next-gen tech. Highlights include:
- A dedicated Humanoid Robot Core Component Deconstruction Zone
- Forums on AI integration in manufacturing
- Panels exploring the “low-altitude economy” and its industrial impact
Clearly, RX isn’t just facilitating exhibitions—it’s curating the future.
Not Just a Campaign, A Movement
RX’s 2025 theme isn’t confined to poster boards and press releases. Through its “Hello China Hello World” platform, RX will continue to roll out:
- Country of Honour Programmes
- National Pavilions and Country Days
- High-level matchmaking events
- Overseas roadshows and market-entry briefings
- Global leadership forums featuring C-suite and policy voices
This all serves a singular purpose: to help businesses break through borders, harness innovation, and achieve shared prosperity.
“We see ourselves as architects of opportunity,” one RX executive explained. “From Berlin to Bangkok, from Beijing to Boston, we’re laying down the tracks for a new era of inclusive growth.”
Expanding Horizons, One Exhibition at a Time
With its new campaign, RX Greater China has made its intentions clear: the future of trade isn’t about retreating into silos. It’s about leaning into complexity, forging new relationships, and being bold in the face of uncertainty.
As global industries search for footing in a fast-changing world, RX offers not just a compass, but a full-fledged roadmap. If 2025 is to be a year of revival and resilience, then RX is poised to be at the very heart of it.
