JCB Powering Up the Operator Challenge at PlantWorx 2025
The Operator Challenge is roaring back into the spotlight at PlantWorx 2025, promising to be bigger, bolder, and even more exhilarating. Set to take place from 24-26 June at Newark Showground, this high-octane competition has firmly secured its place as a crowd-puller at the UK’s premier live-action construction equipment showcase.
This time around, the event is turning the dial up to eleven, with none other than JCB stepping in as the headline sponsor. As the company marks its 80th anniversary, it’s pulling out all the stops — showcasing a complete fleet of machinery, hosting exclusive demos, and providing every piece of kit for the challenges.
JCB: Celebrating 80 Years with a Bang
The British manufacturing giant JCB is making its presence felt in a big way. In celebration of its eight decades of engineering excellence, JCB is supplying the entire line-up of equipment for the Challenge. Expect to see a stellar range including compact excavators, the powerhouse 145XR X Series, the innovative 3CX backhoe loader, and the agile Hydradig.
Adding a future-forward twist, JCB will also be unveiling its hydrogen-powered internal combustion engine. It’s a landmark moment that could very well shape the way the construction industry approaches clean energy in heavy machinery.
JCB UK and ROI Sales Director Gareth Lumsdaine shared his enthusiasm: “We’re proud to support the Operator Challenge at PlantWorx 2025. It’s a fantastic way to mark 80 years of JCB and a brilliant opportunity to showcase our machines in action — with real operators behind the controls. It’s set to be an exciting three days.”
What’s New for 2025?
Following its successful debut at PlantWorx 2023, the Operator Challenge is evolving. The upcoming edition will introduce eight fresh, time-based skill games inspired by classic board games — a clever twist that combines nostalgia with serious machine handling.
But that’s not all. For the first time, two open-access head-to-head events will be held for accredited operators, providing a thrilling showdown for those ready to prove their mettle. It’s all about speed, control, and a touch of flair, as contestants battle for the lowest cumulative time.
Dale Hawkins, founder and mastermind behind the Challenge, commented: “We’ve seen this competition grow year on year, and 2025 feels like a real milestone. Having JCB on board as headline sponsor gives it an extra level of prestige — and rightly so. This is about giving operators a platform to show what they do best, and celebrating the skill and precision that makes the industry tick.”
Star Operators and Friendly Rivalries
Fans of the event can expect some familiar faces. Leading figures from the operator community are returning to the arena, including social media stars Amy Underwood (a.k.a. The Digger Girl), Lloyd Peckham (Bearded Excavation UK), and Conor Kelly (Conor the Digger Driver).
Anticipation is sky-high for a rematch between Conor and Lloyd, following their hotly contested face-off in 2023. Their rivalry has become the stuff of PlantWorx legend, and 2025 promises to add another unforgettable chapter.
Prizes, Prestige and Participation
The competition isn’t just about glory. Daily prizes will be awarded, with an overall winner crowned based on their best combined performance across all challenges. It’s a chance for operators to not only earn bragging rights but also walk away with something tangible.
Support for the event is growing fast, with key industry names backing the Challenge. Partners already confirmed include Astrak, Flannery Plant Hire, Collins Earthworks, Conquip, and Steelwrist — with more expected to be announced in the run-up to the show.
Hands-On with the Latest Kit
For those who want to experience the machines without the stopwatch ticking, PlantWorx 2025 will feature two dedicated JCB demonstration zones. These areas will offer visitors a relaxed environment to get behind the controls of JCB’s latest models, guided by experts and operators.
It’s the perfect setting for those curious about machine performance or considering fleet upgrades. And let’s face it, there’s nothing quite like the feel of a JCB joystick in your hand.
How to Get Involved
Operators, enthusiasts, and curious onlookers alike can find more information and secure their spot at the event by heading over to the official PlantWorx website. Registration is now open and early booking is recommended, especially for those hoping to compete.
Whether you’re swinging by to cheer on your favourite digger driver, test out new machines, or take a stab at victory yourself, PlantWorx 2025 is shaping up to be an unmissable event.
Building on Momentum
The return of the Operator Challenge marks a bold step forward for PlantWorx and a fitting tribute to the men and women who operate the industry’s biggest and most powerful machines. With JCB’s backing, a celebratory spirit in the air, and a thrilling new format on deck, it’s not just another competition — it’s the heart and soul of what construction excellence is all about.
