OilQuick expands into the UK to meet demand for Quick Couplers and Tiltrotators
Interest in OilQuick’s quick couplers has grown steadily over the last few decades. With the new OQTR-E tiltrotator, that interest has grown even further, not least in Europe and the rest of the world.
Until now OilQuick has only been represented in the United Kingdom by dealers and distributors and, at present, has subsidiaries in France and North America. Now we are changing gear and also starting a subsidiary in Great Britain.
OilQuick UK will manage direct sales, marketing and service items etc. In parallel with this, OilQuick UK will continue to expand its network of dealers and service partners.
The current partners are Murray Plant in Warrington and Linwood, and Mutley Plant in Aylesham.
Henrik Sonerud, CEO of OilQuick in Sweden, said: “This is a natural step to meet growing demand and to expand further. With our own company we have better control and can compete on equal terms. Great Britain is an enormous market that has great potential for development, both for our base product – fully automatic quick couplers and also for our new OQTR-E tiltrotators.
“In Scandinavia the market is more mature and nearly every machine has both a quick coupler and a tiltrotator. In Great Britain the market is not yet as far advanced.”
OilQuick has recruited Steve Parker who comes to us from ECY Haulmark Ltd. Steve has worked in the industry for over 30 years and will now be territory manager for OilQuick UK.
Steve concluded: “I am very familiar with OilQuick’s quality couplers and have only had positive experiences. They are the highest quality and we can’t wait to get started.
“With the new OQTR-E tiltrotators we now have an enormous market available to us. We are going to hit the market hard to reach both the users and decision makers.”