Tadano to Showcase their Most Extensive Line-Up Yet at Vertikal Days
Tadano’s presence at Vertikal Days has always been a highlight for lifting equipment professionals, but this year marks a turning point. For the first time, the company is unveiling an expanded portfolio that reflects the successful integration of its recent acquisitions.
Following the strategic purchase of Manitex and Nagano, Tadano’s stand will feature not just cranes but also a comprehensive range of aerial work platforms, articulating cranes, and pick & carry cranes – all united under the Tadano name.
Lloyd Gee-Nyland, Managing Director for Tadano UK & Ireland, emphasised the significance of this moment: “With this trade fair appearance, we demonstrate that the integration of the new product lines into the Tadano portfolio is progressing rapidly, and that we are thus providing our customers with a broader range of products than ever before – all under the Tadano brand.” He further noted that this move underlines Tadano’s ambition to secure its position as the global leader in the lifting equipment industry.
A diverse line-up to impress industry professionals
Visitors to Vertikal Days on 10–11 September at Newark Showground, stand 122, will be treated to Tadano’s broadest-ever display. The centrepiece will be the flagship GR-1000EX-4 rough terrain crane – a machine celebrated for its lifting capacity, mobility, and durability in challenging conditions.
Alongside it, Tadano will showcase:
- Tadano Valla series pick & carry cranes, ideal for confined industrial spaces.
- Tadano Oil&Steel series crawler boom lifts, offering robust aerial access solutions.
- Telescopic crawler boom lifts from Japan, built for stability and versatility.
- Tadano PM series articulating cranes, designed for flexible material handling in diverse settings.
Gee-Nyland expressed his enthusiasm for the event: “We are already looking forward to presenting this broad portfolio to our customers and explaining it in detail.”
Expanding capabilities through strategic acquisitions
Tadano’s acquisitions of Manitex and Nagano were more than just expansions of its product line; they represent a strategic strengthening of the brand’s global offering. Manitex brought expertise in specialised lifting and articulating crane technology, while Nagano introduced innovative aerial work platforms and crawler boom designs, well-regarded in Asia and beyond.
By integrating these capabilities, Tadano is positioning itself as a one-stop provider for lifting and access solutions, streamlining procurement for construction, energy, and industrial sector clients. This approach aligns with industry trends towards supplier consolidation, where clients prefer comprehensive solutions from trusted brands.
A legacy of innovation and reliability
Since producing Japan’s first hydraulic truck crane in 1955, Tadano has built a reputation for reliability, innovation, and performance. Its products have become fixtures on projects ranging from high-rise construction to offshore energy installations.
The company’s dedication to C+SQE – compliance, safety, quality, and efficiency – remains at the core of its operations. This commitment is evident in every machine it produces, ensuring that equipment not only meets but exceeds global standards.
Sustainability and corporate responsibility
Beyond engineering excellence, Tadano is guided by the corporate philosophy of Creation, Contribution, and Cooperation. This ethos translates into tangible action on environmental preservation and sustainable business practices.
The company is actively working to reduce the carbon footprint of its equipment, from hybrid and electric-powered models to manufacturing processes designed to minimise waste. It also prioritises value creation for stakeholders through ethical operations, long-term partnerships, and community engagement.
Industry analysts note that sustainability is no longer an optional extra in the lifting and construction sectors – it is a competitive necessity. Tadano’s forward-looking stance positions it strongly in markets where environmental regulations and client expectations are tightening.
Global support for local success
With a network spanning the globe, Tadano ensures that its customers receive consistent support, wherever they operate. This includes comprehensive training, rapid spare parts supply, and technical expertise to keep machines operational in all conditions.
The company’s global reach, combined with localised knowledge, means clients benefit from both world-class engineering and solutions tailored to regional challenges.
Driving the future of lifting
This year’s Vertikal Days marks a significant chapter in Tadano’s journey. The integration of new product lines demonstrates the company’s agility in responding to market demands, while its strong presence at the show signals a clear message to the industry: Tadano is aiming for – and capable of achieving – leadership on a global scale.
As the lifting equipment sector evolves, with demands for efficiency, safety, and sustainability growing louder, Tadano’s blend of innovation, heritage, and strategic foresight ensures it will remain at the forefront of industry transformation.
