Hitachi Construction Machinery to Embark on a Bold New Era as LANDCROS
Hitachi Construction Machinery Co., Ltd. (HCM) has announced a landmark transformation, rebranding itself as LANDCROS from April 2027.
This bold shift signals more than a change in name, it represents a renewed vision for the future of construction and mining, where intelligent design, connected systems, and sustainability converge.
As global demand for infrastructure, housing, and industrial projects grows, so too does the pressure to deliver faster, smarter, and more efficiently. Labour shortages, rising costs, and tighter deadlines have become the new normal, forcing manufacturers to think beyond traditional machinery. For Hitachi, the solution lies in reinvention.
Solutions Beyond Machinery
The name LANDCROS encapsulates the company’s ambition to cross boundaries and lead transformative change in construction and mining. It symbolises a new phase in which technology, sustainability, and human ingenuity intersect.
Francesco Quaranta, President & CEO of HCM Europe, expressed this new direction with clarity and passion: “LANDCROS represents our commitment to go beyond machinery, empowering customers with intelligent, connected, and sustainable solutions. It is based on a partnership philosophy, working openly with technology leaders, integrating cutting-edge digital and AI capabilities into machines that symbolise reliability in the construction industry, whilst creating a reimagined customer experience from ground to cloud.”
This new brand identity extends Hitachi’s legacy of reliability into a new era of intelligent ecosystems. It also reflects a broader strategic evolution, one that places collaboration, data-driven insights, and automation at the forefront of modern construction.
Partnership as the Foundation
The evolution to LANDCROS builds on decades of trust and partnership. The company’s global dealer network remains central to its strategy, ensuring that every customer, from mining operators to construction firms, benefits from seamless support and innovation.
Quaranta reaffirmed this commitment: “This evolution builds on our trusted dealer network, the foundation of our success. Together, we will shape a new customer journey that unites AI, data, design, and human ingenuity, building a more sustainable world.”
This synergy between local expertise and global technology leadership ensures LANDCROS can deliver tailored, scalable solutions that align with the world’s accelerating digital transformation.
The Debut of LANDCROS ONE
The company’s vision materialised at bauma 2025 with the unveiling of the LANDCROS ONE prototype, a machine that redefines expectations in construction technology. This groundbreaking model showcases the brand’s next-generation philosophy, integrating autonomy, remote operation, and gamified ergonomics designed to engage the next wave of skilled operators.
The LANDCROS ONE is not just a prototype; it is a glimpse into the future of smart construction. It connects seamlessly with cloud-based analytics, supports predictive maintenance, and employs adaptive control systems that learn from real-time data. The reaction from customers and industry professionals has been overwhelmingly positive, confirming that LANDCROS is setting a new benchmark.
As Quaranta summarised: “We are changing the name. We are changing the game. But one thing will never change: who we are. Our values, our people, our quality, our promise of reliability, and our commitment to our trusted dealers and customers will stay forever. With LANDCROS, we transition from building machines to designing seamless user experiences, supported by advanced technology, opening new possibilities at construction sites where every operator can achieve exceptional performance.”
Building Intelligent Ecosystems
LANDCROS marks a strategic step towards full digital integration. The company is investing heavily in AI-driven analytics, IoT connectivity, and sustainable energy systems that align with global efforts to decarbonise the construction and mining sectors.
By incorporating AI and machine learning into operations, LANDCROS machines can now predict wear, optimise performance, and adapt to changing conditions, minimising downtime and reducing environmental impact. These innovations contribute to a broader ecosystem where data, automation, and human skill combine to redefine productivity.
Moreover, the company is expanding its collaborations with leading technology partners in software, automation, and renewable energy integration, ensuring that its machinery and systems are future-proofed for an increasingly interconnected world.
Sustainability at the Core
Sustainability remains a cornerstone of LANDCROS’s vision. As the construction and mining sectors face mounting pressure to lower emissions and adopt circular economy principles, LANDCROS aims to lead by example.
From electric and hybrid machinery to advanced materials and lifecycle management systems, the company’s R&D is focused on delivering cleaner, longer-lasting, and more efficient solutions. LANDCROS ONE, for instance, uses renewable-compatible power systems designed to meet stringent carbon targets while maintaining world-class performance.
This aligns with the company’s long-term commitment to the United Nations’ Sustainable Development Goals (SDGs) and the global push for carbon neutrality across industrial sectors.
Empowering People and Communities
While technology is the driving force, LANDCROS has placed equal emphasis on people. Its rebranding journey seeks to inspire employees, partners, and customers alike, reinforcing the shared sense of purpose that has defined Hitachi for over half a century.
Masafumi Senzaki, HCM President and Executive Officer, COO, highlighted this human dimension: “We aim to cultivate LANDCROS into a brand that will make our customers feel that they made the right choice when selecting our machinery or services, our shareholders confident about their decision to invest in the company, and our employees feel that their work is meaningful.”
This people-first philosophy ensures that LANDCROS is not only a technology leader but also a symbol of trust, integrity, and collaboration.
Shaping a Sustainable and Connected Future
The launch of LANDCROS reflects a clear understanding of where the industry is heading: towards digital ecosystems, autonomous operations, and responsible innovation. In the coming years, the brand is set to play a pivotal role in shaping the next chapter of global construction and mining, bridging physical and digital realms with purpose and precision.
By combining data intelligence, automation, and human creativity, LANDCROS embodies the next generation of construction solutions, solutions designed not only to build infrastructure but to build a better world.
