Terram to Bring Sustainable Road Reinforcement Solutions to Highways UK
Highways UK 2025 is set to shine a spotlight on sustainable innovation, with Terram showcasing its latest ground reinforcement technologies at the NEC Birmingham on 15–16 October.
Positioned at stand B21 in Hall 5, the geosynthetics pioneer will demonstrate how its solutions are transforming road construction by combining durability, cost-effectiveness, and environmental responsibility.
Reinforcing Roads with Proven Technologies
Terram, a brand of Magnera, has built a reputation over more than five decades as a leading manufacturer of non-woven geosynthetics. Its presence at Highways UK 2025 underscores the company’s role in providing practical answers to the sector’s most urgent challenges: reducing carbon, conserving resources, and extending infrastructure lifespan.
Key products on display include:
- HDPE Geocells: A high-performance solution for ground stabilisation, offering engineers a way to strengthen road foundations while cutting down on imported aggregates.
- Truckpave: Designed for high-load areas such as lorry parks and access roads, this heavy-duty system reduces rutting and surface failure under intense traffic.
- Bodpave: Manufactured from 100% recycled plastic, this permeable paving system enhances durability while advancing circular economy goals.
Each system is engineered to reduce construction depth, improve on-site efficiency, and lower long-term maintenance costs, ensuring benefits for contractors, operators, and the environment alike.
Sustainability at the Core
The highways sector faces growing pressure to deliver resilient infrastructure that aligns with net zero ambitions. Terram’s portfolio is directly aligned with this push, reducing the reliance on virgin materials and minimising transport emissions.
Adam Brooksbank, Sales Manager at Terram, explained: “Highways UK provides the ideal platform to showcase how Terram’s geosynthetics are delivering real sustainability benefits without compromising on performance. Our solutions are designed to help reduce carbon emissions, cut resource use, and extend the lifespan of vital highway infrastructure – all key priorities for the sector as it works towards a more resilient and environmentally responsible future.”
By developing solutions that require less excavation and fewer raw materials, Terram contributes to industry-wide efforts to reduce construction’s environmental footprint. For road operators, these benefits translate into long-term savings and reduced disruption from maintenance.
A Legacy of Innovation
Terram was responsible for developing the world’s first patented geosynthetic system and has maintained a strong commitment to research, development, and quality manufacturing. With more than 50 years of UK-based production, the company continues to support civil engineers with products trusted across multiple sectors beyond highways, including:
- Railways
- Landfill and waste management
- Pipelines and utilities
- Landscaping and erosion control
The adaptability of geosynthetics across such diverse applications highlights their value in reducing costs and boosting performance in demanding environments.
Broader Industry Context
Geosynthetics are increasingly recognised as essential tools in building resilient infrastructure. According to the International Geosynthetics Society, demand for these materials has grown rapidly in recent years due to their ability to enhance structural integrity while offering clear environmental benefits. Analysts forecast further market expansion as governments and contractors pursue net zero infrastructure strategies.
In road construction, reinforced solutions like Terram’s geocells and paving systems not only cut the volume of aggregates needed but also improve drainage, mitigate erosion, and extend pavement life. This holistic approach is reshaping best practices in highway engineering, moving the industry towards designs that prioritise sustainability without sacrificing performance.
Highways UK 2025
Highways UK remains one of the most influential gatherings for the sector, bringing together policymakers, contractors, consultants, and suppliers to address the future of road infrastructure. Sustainability, digitalisation, and efficiency are expected to dominate discussions in Birmingham, with Terram’s showcase reinforcing its leadership in driving sustainable change.
Visitors to stand B21 can engage directly with Terram’s technical specialists, view product demonstrations, and explore case studies that highlight real-world applications of the company’s solutions in highways and beyond.
Building Stronger Roads for the Future
Terram’s continued investment in sustainable road technologies reflects the wider transformation taking place across the highways sector. As the industry faces growing demand for resilient, cost-effective, and environmentally responsible infrastructure, geosynthetics are emerging as a cornerstone of modern road construction.
With decades of expertise and a proven record of delivering innovative solutions, Terram is positioning itself as a key partner for engineers and contractors determined to build smarter, greener roads that will stand the test of time.
