CASE Construction Equipment
CASE is a core brand of CNH Industrial, one of the world's largest capital goods companies, and is undergoing a technological transformation with the EV series and the myCASEConstruction digital ecosystem
Company Overview
CASE Construction Equipment is a global manufacturer of heavy machinery, renowned for its heritage of innovation that dates back to the mid-19th century. The company is a world leader in earthmoving and construction solutions, famously credited with inventing the integrated backhoe loader.
Today, CASE provides a full line of construction equipment, from heavy excavators to compact loaders, designed to help crews work smarter and more efficiently through advanced telematics and precision technology.
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Corporate Information
In 2026, CASE made a major industry splash at CONEXPO with over 40 machines, emphasizing "Practical Innovation." This included the TL100EV electric mini track loader and the 580EV electric backhoe, signaling a shift toward zero-emission urban construction. The company manages a vast global dealer network that provides the "CASE ProCare" suite, a standard three-year, 3,000-hour full-machine factory warranty and planned maintenance program
Economic Analysis
CASE is currently navigating a cyclical downturn in the construction market, with 2025 segment net sales down roughly 9% compared to the previous year. To maintain profitability, the company has implemented aggressive cost-saving initiatives and dealer destocking strategies. Despite these headwinds, CASE maintains a strong competitive position as the #2 player in its peer group, with an adjusted EBIT margin target of 1.0% to 2.0% for 2026 as it waits for a recovery in global housing and infrastructure spending.
Products & Services
CASE offers a comprehensive machinery lineup including its industry-leading backhoe loaders, crawler dozers, motor graders, and wheel loaders. Their portfolio has recently expanded with the E-Series excavators and specialized Minotaur DL550 compact dozers. Beyond equipment, they provide CASE SiteWatch telematics, the myCASEConstruction app for fleet intelligence, and flexible financing through CNH Industrial Capital.
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