Asphalt Group Paving the way with Real-Time Asphalt Emissions Tracking
The road to net zero just got a lot more navigable, thanks to an industry-first partnership between Asphalt Group and Asphalt-IQ. With an innovative new app and smart tracking system, the road surface treatment specialists can now collect accurate carbon emissions data directly from work sites in under a minute. It’s fast, it’s smart, and it’s changing the way the highways sector tackles sustainability.
Gone are the days of fuzzy estimates and unreliable spreadsheets. Asphalt Group is now armed with real-time Scope 3 carbon reporting technology that delivers auditable data on-demand. The move aligns with PAS 2080:2023 and ADEPT CCAS standards, offering a blueprint for the wider industry to follow.
The smart tech behind the shift
At the heart of the transformation is the Carbon-IQ app, a user-friendly platform developed by Asphalt-IQ. The tool is client-configured and activated via either a Smart A-Tag embedded in the road or a smart card tap, automatically recording site-specific data like location and transportation distances. Within 60 seconds, it produces an accurate carbon figure that’s ready for reporting.
Stephen Cooke, Managing Director of Asphalt Group, sees the tool as a game-changer: “It is important that we take steps as a company to decarbonise our own operations and in turn help others to do so. A big part of this is being able to track carbon emissions data – so it is great that we use a system which makes it simple and effective for us to be able to do so.”
The app ensures the final carbon number isn’t just plucked from a database but gathered in real time, tied to actual site conditions. That means it’s auditable, accurate, and immediately available.
Data in action
Asphalt Group isn’t dipping a toe in the water. It’s diving in head-first by deploying the system across all four arms of its business: Reinforcement, Preservation, Surface Dressing, and Surfacing. It’s already active on contracts in Ceredigion, East Riding of Yorkshire, and Pembrokeshire.
This isn’t just about compliance or box-ticking. By collecting real-time data from job sites, the company can assess seasonal impacts and fine-tune operational strategies. Decisions are now based on facts, not forecasts.
Gary Cook, Founder and CEO at Asphalt-IQ, believes this is the new standard: “Accurate carbon emissions data is essential to drive towards net zero, and the Asphalt Group-IQ app delivers this effortlessly. The system enables instant carbon reporting to be delivered to clients at the push of a button. Real reports, real data, in real time.”
Setting the industry standard with PAS 2080
Earlier this year, Asphalt Group became one of the first in the sector to achieve PAS 2080 verification. That’s not just a badge of honour – it’s a formal recognition of their commitment to reducing whole-life carbon in infrastructure projects.
PAS 2080 focuses on managing carbon across the value chain, encouraging better collaboration, accountability, and innovation. By integrating the Carbon-IQ system, Asphalt Group now not only complies with the standard but helps push its boundaries.
“As a leading road repair specialist, we are proud to be one of the first companies in the sector to achieve PAS 2080 verification,” said Stephen Cooke. “Going forward we will continue to help the industry deliver carbon and cost savings, by providing long lasting solutions that are designed to make roads last longer.”
Beyond carbon
This move isn’t just about hitting carbon targets. Asphalt Group understands that sustainability must go hand-in-hand with resilience and cost-efficiency. That’s why the company continues to focus on integrated asset management, drawing a clear line between environmental impact and long-term infrastructure value.
Their approach is simple but effective:
- Reinforcement: Extending pavement life with geosynthetics
- Preservation: Slowing deterioration through timely treatments
- Surface Dressing: Providing skid-resistant, waterproof surfaces
Each solution works independently but also complements the others, reducing lifecycle costs while delivering sustainable outcomes.
Changing the conversation in highways
Asphalt Group’s partnership with Asphalt-IQ is more than just a tech upgrade. It marks a cultural shift in how the highways sector views emissions tracking. No longer a back-office chore, carbon reporting is becoming a strategic advantage.
The value? Transparency, trust, and the ability to demonstrate measurable progress to clients, regulators, and communities. As Gary Cook put it: “Our partnership with Asphalt Group sets the benchmark for carbon data collection and accounting for the highways industry. No more inaccurate, generic, carbon databases and assumptions – just practical customised data straight from the site.”
On the road to greener outcomes
There’s a quiet revolution underway on the UK’s roads. It’s not just about fixing potholes or extending pavement life; it’s about doing so with a light environmental footprint and crystal-clear accountability. The Asphalt Group isn’t waiting for the sector to catch up. It’s setting the pace.
Through smart collaboration, auditable reporting, and verified carbon management, the company is proving that sustainability and performance don’t need to be at odds. In fact, when done right, they strengthen each other.
Asphalt Group’s forward-thinking approach offers a compelling case study for others in the highways and infrastructure space. Because when every tonne of carbon counts, every second saved on reporting helps build a better tomorrow.
