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ZEEKR lands in Greece with premium EV tech taking the stage at Thessaloniki
Photo Credit To GEO Mobility Hellas

ZEEKR lands in Greece with premium EV tech taking the stage at Thessaloniki

ZEEKR lands in Greece with premium EV tech taking the stage at Thessaloniki

GEO Mobility Hellas is introducing ZEEKR to the Greek market with a full public debut at the 89th Thessaloniki International Fair and the Auto Thessaloniki 2025 showcase.

It’s a strategic launch that plugs Greece directly into one of the world’s fastest‑moving premium electric brands and gives buyers instant access to three headline models: the all‑new ZEEKR 7X mid‑size SUV with 800V ultra‑fast charging, the compact and high‑tech ZEEKR X SUV, and the sleek ZEEKR 001 shooting brake with 544 hp and a 0–100 km/h sprint in just 3.8 seconds.

Crucially for early adopters, the entire ZEEKR range is immediately open for order and delivery in Greece. Pricing starts from €34,990 for the ZEEKR X (including the benefit of the “Kinoume Ilektrika” subsidy programme), positioning the brand as a serious contender in a market rapidly scaling up public charging and EV incentives.

Auto Thessaloniki 2025

Auto Thessaloniki 2025 is billed as the most important automotive and mobility event in Northern Greece this year, hosted within the broader Thessaloniki International Fair.

For ZEEKR, the setting offers two wins: a national stage to showcase its technology and a direct line to buyers who are actively exploring premium EV options. Expect heavy footfall, meaningful test‑drive interest and plenty of attention on charging performance, cabin tech and safety credentials.

ZEEKR lands in Greece with premium EV tech taking the stage at Thessaloniki

Triple 5‑star Euro NCAP scores across the range

Safety isn’t just a line on the spec sheet for ZEEKR; it’s already validated by independent crash testing. All three models arriving in Greece carry top 5‑star Euro NCAP ratings, a compelling proof point for families, fleet buyers and policy‑minded decision‑makers.

  • ZEEKR 7X: 5 stars, with 91% Adult Occupant and 90% Child Occupant scores.
  • ZEEKR X: 5 stars, and named Euro NCAP’s Best in Class Small SUV | Pure Electric in 2024.
  • ZEEKR 001: 5 stars, with strong performance across Safety Assist and Vulnerable Road User categories.

Each model blends a high‑strength safety cell with a comprehensive ADAS suite and frequent over‑the‑air software updates, so capability evolves over time. For buyers comparing premium EVs, those scores remove much of the guesswork.

ZEEKR lands in Greece with premium EV tech taking the stage at Thessaloniki

ZEEKR 7X – the 800V, fast‑charging family SUV

The 7X is ZEEKR’s newest mid‑size SUV for Europe and the headline act for the Greek premiere. Designed in Sweden and based on the Sustainable Experience Architecture (SEA), it introduces the brand’s latest front‑end signature with slim Matrix LED headlights and a full‑width rear light bar. Proportions are confident and practical: length 4,787 mm, height 1,650 mm and a 2,900 mm wheelbase. Practicality is neatly baked in, with a 539‑litre boot and a front trunk of up to 66 litres.

Inside, the 7X feels like a tech‑forward lounge. There’s a rapid 16‑inch central display, a 13‑inch driver cluster and an optional 36‑inch augmented‑reality head‑up display that projects key information in the driver’s line of sight. The latest Qualcomm Snapdragon 8295 compute platform powers the cabin experience, while an upgraded HMI and ZEEKR’s new voice assistant can tweak climate or navigation hands‑free. Over‑the‑air updates keep the system and driver‑assistance features current.

On the road, two clear strengths define the 7X: outright charging speed and performance choice. The 800V electrical architecture supports DC charging up to 480 kW, with indicative 10–80% times as low as 13–16 minutes on high‑power DC infrastructure. Powertrains span rear‑drive Core and Long Range models to a twin‑motor Performance AWD with 475 kW (646 hp) and 710 Nm. Off‑road mode and optional air suspension with up to +45 mm height adjustment add real‑world versatility beyond the city.

Greek pricing for 7X starts at €54,990 for Core, €58,990 for Long Range and €65,990 for the high‑spec Privilege AWD. As with the rest of the line‑up, buyers can leverage the national EV subsidy scheme (subject to eligibility and programme caps), further improving total cost of ownership.

ZEEKR lands in Greece with premium EV tech taking the stage at Thessaloniki

ZEEKR X – compact, high‑tech, city‑smart

The ZEEKR X is the brand’s compact luxury SUV, designed to thread through tight urban streets without feeling small inside. At 4,432 mm long with a 2,750 mm wheelbase, it balances manoeuvrability with cabin space. Frameless doors and mirrors, flush handles and careful aero tuning deliver a drag coefficient of 0.28, which helps both range and refinement.

A 69 kWh NMC pack and a 200 kW rear motor define the Long Range variant, delivering 446 km WLTP and a 0–100 km/h time of 5.6 seconds. Add a second motor in the Privilege AWD and the X turns urgent, with up to 315 kW (428 hp), 543 Nm and a 3.8‑second sprint. The e‑axle can switch from AWD to RWD in 0.4 seconds to save energy when conditions allow. Thermal efficiency is strengthened by a heat‑pump HVAC system, improving winter range.

In the cabin, the X mirrors its bigger siblings for tech: an HD 8.8‑inch driver display, a 14.6‑inch “floating” touchscreen and an expansive 24.3‑inch AR‑HUD lift the driving experience. A Yamaha 13‑speaker surround system turns commutes into concerts, while a 360‑degree HD camera suite and adjustable steering, regen and throttle maps keep the driver in control. DC charging peaks at 150 kW; AC home charging is supported up to 22 kW for rapid overnight top‑ups.

Greek pricing opens at €37,990 for Core, €42,990 for Long Range and €47,990 for Privilege AWD, with entry pricing from €34,990 when factoring in the “Kinoume Ilektrika” grant for eligible private buyers.

ZEEKR lands in Greece with premium EV tech taking the stage at Thessaloniki

ZEEKR 001 – a shooting brake with grand‑touring range

Part estate, part grand tourer, the 001 stands apart in a crossover‑crowded market. At 4,955 mm long with a 2,999 mm wheelbase, the silhouette is low, sculpted and slippery, with a drag coefficient of 0.23. A 100 kWh CATL NMC battery sits low in the chassis to improve handling and preserve space, using cell‑to‑pack tech for higher energy density and lower mass.

Two personalities are available. Long Range uses a single 200 kW rear motor for up to 620 km WLTP, consuming 17.3 kWh/100 km. Performance and Privilege models add a 200 kW front motor for a 400 kW (544 hp) system output, 686 Nm and that headline 3.8‑second 0–100 km/h run. Intelligent driveline logic can decouple the front axle in 0.4 seconds to improve efficiency by up to 30 km of range.

The chassis mixes double wishbones at the front with an Integral Link rear. Privilege adds adaptive air suspension with electronically controlled dampers and up to 83 mm ride‑height adjustment, plus hydraulic bushings to reduce harshness. If you enjoy data points, the 001 has already picked up four Guinness World Records for EV handling and control.

Inside, the 001 blends a calm, light‑filled cabin with serious compute. Expect a 15.4‑inch central touchscreen, an 8.8‑inch driver display, a 14.7‑inch head‑up display and, in Privilege, a 5.7‑inch rear display for passengers. Dual Snapdragon 8155 processors, 16 GB RAM, 128 GB storage, 5G connectivity and a Harman Ignite/Samsung‑powered app store keep entertainment, navigation and parking apps close at hand. Remote functions via the ZEEKR app cover locking, climate pre‑conditioning, charging and maintenance reminders.

Greek list prices for 001 start from €59,990 (or €56,990 with the “Kinoume Ilektrika” subsidy) for Long Range, €65,990 for Performance AWD and €69,990 for Privilege AWD.

ZEEKR lands in Greece with premium EV tech taking the stage at Thessaloniki

ADAS, connectivity and OTA

Across the line‑up, ZEEKR leans on the SEA platform’s modern electrical and software architecture. Driver‑assistance coverage includes Adaptive Cruise Control, Highway Assist with automatic lane change, Evasive Manoeuvre Assist, Lane Keep Assist, Front and Rear Collision Mitigation and Cross‑Traffic Alerts, plus Door Open Warning in busy urban settings.

Depending on model and trim, perception hardware ranges up to 28 sensors with 8‑megapixel cameras, long‑range radar and ultrasonic sensors. OTA updates keep both infotainment and assistance features evolving.

Smartphone integration is comprehensive: Apple CarPlay and Android Auto are supported, alongside 5G, Wi‑Fi hotspot capability and 60 W wireless phone charging. Vehicle‑to‑Load (V2L) functionality allows owners to power tools, camping gear or emergency kit directly from the traction battery.

Warranty, aftersales and peace of mind

All ZEEKR models sold in Greece come with a 5‑year or 100,000 km vehicle warranty, extendable automatically up to 10 years or 200,000 km via the authorised ZEEKR Service network. The high‑voltage battery is covered for 8 years or 200,000 km, whichever comes first. For buyers moving from ICE vehicles, those terms provide a useful buffer while adapting to EV ownership.

ZEEKR lands in Greece with premium EV tech taking the stage at Thessaloniki

Incentives and the Greek EV landscape

Greece’s “Kinoume Ilektrika III” programme remains active in 2025 with boosted budgets and targeted support for individuals and businesses. While specific caps vary by buyer type and pre‑tax vehicle price, the headline benefits include contributions toward purchase or long‑term lease, scrappage bonuses and additional support for large families, young drivers and people with disabilities. Home and workplace smart‑charger subsidies also help shrink setup costs. Eligibility rules apply, including a pre‑tax price ceiling for cars under the national scheme.

For context, Greece is steadily expanding public charging, and northern corridors around Thessaloniki are seeing both destination and high‑power nodes grow in coverage. The 800V‑capable 7X will especially benefit as more 300–360 kW DC sites appear on key intercity routes.

ZEEKR lands in Greece with premium EV tech taking the stage at Thessaloniki

Greece price list and key specifications

ZEEKR X

  • Core: €37,990 (€34,990 with “Kinoume Ilektrika” eligibility). 49 kWh battery, 0–100 km/h in 5.9 s, 330 km WLTP, DC 130 kW, AC 11 kW.
  • Long Range: €42,990 (€39,990 with subsidy). 69 kWh battery, 0–100 km/h in 5.6 s, 446 km WLTP, 150 kW DC, 11 kW AC.
  • Privilege AWD: €47,990 (€44,990 with subsidy). Dual‑motor 315 kW, 0–100 km/h in 3.8 s, 425 km WLTP, 150 kW DC, 22 kW AC.

ZEEKR 001

  • Long Range RWD: €59,990 (€56,990 with subsidy). 100 kWh battery, 200 kW, 0–100 km/h in 7.2 s, 620 km WLTP, DC 200 kW, AC 22 kW.
  • Performance AWD: €65,990. Dual‑motor 400 kW, 0–100 km/h in 3.8 s, 594 km WLTP, DC 200 kW, AC 22 kW.
  • Privilege AWD: €69,990. Adds active air suspension, rear display and luxury upgrades; 585 km WLTP.

ZEEKR 7X

  • Core RWD: €54,990 (€51,990 with subsidy). 310 kW, 0–100 km/h in 6.0 s, 480 km WLTP, AC 22 kW, up to 480 kW DC, 10–80% ~13 min on 360 kW DC.
  • Long Range RWD: €58,990 (€55,990 with subsidy). 100 kWh battery, 615 km WLTP, similar charging performance.
  • Privilege AWD: €65,990. Dual‑motor 475 kW, 0–100 km/h in 3.8 s, 543 km WLTP, optional air suspension and Comfort Pack.

ZEEKR lands in Greece with premium EV tech taking the stage at Thessaloniki

What this means for Greece

For consumers, ZEEKR’s arrival creates choice in the fast‑charging, tech‑rich EV space, especially for buyers who want safety credentials baked in. For fleets and policy‑makers, the combination of 5‑star Euro NCAP scores, strong V2L capability and high‑efficiency thermal management ticks the boxes on safety, uptime and seasonality. And for the country’s charging ecosystem, the presence of an 800V flagship will accelerate demand for higher‑power DC roll‑outs on national corridors.

With a three‑model launch spanning compact city duties to long‑range grand touring, ZEEKR has landed in Greece with a complete, premium‑tech proposition. Ultra‑fast DC charging, robust ADAS, over‑the‑air updates and a maturing service and warranty offer make the brand immediately credible. As Auto Thessaloniki 2025 opens its doors, the message is simple: premium electric choice just got broader, faster and smarter.

About The Author

Anthony brings a wealth of global experience to his role as Managing Editor of Highways.Today. With an extensive career spanning several decades in the construction industry, Anthony has worked on diverse projects across continents, gaining valuable insights and expertise in highway construction, infrastructure development, and innovative engineering solutions. His international experience equips him with a unique perspective on the challenges and opportunities within the highways industry.

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