Business Strategy

Business Strategy is becoming increasingly important across global construction, infrastructure and industrial technology, influencing how projects are visualised, coordinated, delivered and managed over time.

The Construction Marketing Playbook Has Changed

Posted by Anthony Davis

|August 29, 2026

The Construction Marketing Playbook Has Changed

New tools are giving ambitious specialist companies greater reach, intelligence and freedom to experiment, but established brands still begin with formidable advantages F...

Weekly Spot Prices - 28 Aug 2026

Indicative weekly spot prices for 60/70 grade. Actual delivered costs vary by packaging, logistics and duties.

Region	USD/tonne	Trend
Middle East · FOB (drums)	558	▲
Europe · Delivered	636	·
Asia · Delivered (bulk)	610	▲
USA · Bulk	555	·

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The Construction Marketing Playbook Has Changed

Construction AI Goes Deeper as Togal.AI Targets Trade-Specific Estimating

Raleigh Turns Drones and GeoAI into a Living Digital Twin of the City

HKX Acquisition Takes MPS into Construction Equipment

MAJOR Takes High-Vibration Screening into the Basalt Quarry at steinexpo

Volvo R70 Rigid Hauler Makes European Debut at Bettenfeld Quarry

Mazavida Targets the Water Infrastructure Gap with Deployable Desalination

Satellite Tolling Turns the European Road Network into a Digital Charging Platform

Making Existing Diesel Trucks Compatible with Electric Highways

€79.3m Financing Backs New Generation of European Aggregate Carriers

Mountain Bike Trail Building Turns to On-Site Material Processing

Seven Liebherr Cranes Coordinate Ulm’s B10 Bridge Reconstruction

Allient Brings GaN Power Electronics to Professional Drone Propulsion

PlantWorx 2027 Expands the Live Construction Equipment Format at the NEC

Geo Week Expands Workforce Programme as Geospatial Skills Demand Grows

Paving Expo 2026 Arrives as Brazil Accelerates Highway Investment

Singapore Puts AI Deployment at the Centre of IBEW 2026

Africa’s Carbon Markets Move from Policy to Transactions

John Deere Advances Orchard Autonomy with Ouster Rev8 Lidar

Infopro Digital Automotive Builds a Data Platform for the Global Aftermarket

Business Strategy

The Construction Marketing Playbook Has Changed

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