Citilabs leverages location data for Total Population Movement Analytics across the USA
Citilabs’ Streetlytics provides complete hour-by-hour origin-destination and road volume analytics for the entire United States.
Leading mobility analytics solution provider Citilabs, harnessing smart phone and connected car location data, today launched the first-of-its-kind nationwide population movement analytics solution. The Citilabs’ Streetlytics platform leverages information from billions of data points to measure and paint the most complete picture of the moving population providing hour-by-hour origin-destination movements, all streets directional road volumes, and traveller demographics based on derived home locations.
Industries as far ranging as advertising, insurance, real estate, retail, investment and new mobility solutions are already leveraging the power of Streetlytics. Citilabs’ goal is to provide complete knowledge of movement – not just the speed on the roads, but where people go to work, to school, to shop, or for recreation.
Streetlytics provides insights into when, where, why, and how people travel. Identifying and understanding the trip patterns in our cities in terms of their origins and destinations and the flow of people and vehicles on roads, sidewalks and through mass transit systems is the strength of Streetlytics.
“Citilabs is proud to release the first nationwide population movement analytics platform,” said CEO Michael Clarke. “Streetlytics provides a comprehensive understanding of population movement both from place to place and on, and within, our transportation systems. It is key to designing and optimizing the transportation solutions of tomorrow.”
A major application of Streetlytics is to provide the data to support a new enhanced audience location measurement system under development by Geopath, the not-for profit whose mission is to provide audience measurement to the out of home advertising industry.
Geopath President Kym Frank said, “We are truly excited about our partnership with Citilabs and for the unprecedented level of granularity this new dataset will bring to the OOH industry. The ability to have a 360-degree picture of audience movement across the entire country will be game changing for the industry and we can’t wait to bring these amazing insights to our members.”